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… to a pop-up concert at Lollapalooza. Snapchatters could access the filter in three locations, including the main stage and the Toyota Music Den, a stage for up-and-coming artists. Festival-goers who used the filter were presented with a VIP pass to a secret Leon Bridges set. With users watching 10 billion videos on Snapchat each day, branded…
… the Red Bull Stratos Space Jump back in 2012 when daredevil Felix Baumgartner free-fell from the edge of space. This viral video had 37,005,846 views: More recently, Red Bull further tapped into its audience by partnering with C3 Presents to host live-streams of Lollapalooza, broadcasting the music festival live on Red Bull TV. The Chicago music…
… future messaging. The outcome will be worth watching for anyone developing mobile apps. Local media players are increasingly faced with decisions about app functionality. That includes whether to unbundle features to specialized apps (think gas prices), or to federate within one. Square Said to Be in Talks to Buy Food Delivery Start-Up Caviar (Bits…
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology Inside Google’s Big Plan to Race Amazon To Your Door (Re/Code) Shopping Express lets shoppers buy things from local retail stores through Google, which then delivers them to consumers from the physical retail store on the same or next day.