Long-Form

  • How The New York Times is Making News With Social Video

    …, YouTube, Vine, Twitter, and Instagram. Across all of its social profiles, the media brand boasts 15.2 million total followers, with 13.9 million of them (roughly 91%) hailing from Facebook alone. Thanks to these dedicated fans, NYT routinely pulls in millions of views a month from its video content. Here’s how the publishing giant runs its social video…

    ReelSEOin Facebook Twitter How To's YouTube- 21 readers -
  • Group Nine Media steals the show at #NewFronts2017

    … describes itself as “the most trusted brand in food, drink, travel & entertainment.” The brand announced: Food/Groups: Lunching this month, this is a new mid-form weekly YouTube series exploring how food is at the center of modern communities and how it ties us together. War & Pizza: Launching this year, this is a long-form pizza-making…

    Greg Jarboe/ ReelSEOin Facebook YouTube- 31 readers -
  • 12 Reasons Why Video is Changing Everything for Traditional Media

    … to be a part of the content creation experience, in addition to just absorbing it, and they’re even more socially and tech-savvy than their predecessors. Moreover, they already spend more time on smartphones and tablets than Millennials, so look for publishers to prioritize personalization of both short-form and long-form video for their mobile…

    Greg Jarboe/ ReelSEOin Social Facebook- 23 readers -
  • Longer-Form Articles Work on Smartphones (Study)

    … Good news for publishers dabbling in Facebook Instant Articles: A new study from Pew Research Center found that long-form news articles are more effective among smartphone users. The study was conducted by Pew in association with the John S. and James L. Knight Foundation, using audience behavior metrics from web analytics provider Parse.ly…

    David Cohen/ AllFacebookin Social Facebook Twitter- 19 readers -
  • Millennials Ensure 46% of Video is Consumed Via Mobile [Report]

    … increasingly are designing new ways to deliver more content without eating up subscribers’ data. U.S. operators AT&T and Verizon, for example, are experimenting with sponsored content, where content owners pay to offset a user’s data consumption, and SVOD companies like Netflix continue to develop bandwidth-saving codecs to better compress…

    Greg Jarboe/ ReelSEO- 25 readers -
  • How to Mix Up Your Content Marketing

    … I enjoyed this infographic from JBH and the story and imagery it produces as you think about content. 77% of marketers now utilize content marketing Tweet This! and 69% of brands create more content than they did a year ago Tweet This!. And just as everyone has a taste for their favorite cocktail, it’s important to remember that your audience…

    Douglas Karr/ Marketing Technology Blogin Content How To's- 21 readers -
  • Is the YouTube Algorithm Becoming Too Predictable?

    … continues on fairly well for at least 5 iterations. YouTube Algorithm: What Video Content is Doing Well? YouTube and any user-generated media on demand has been replacing television for years. A part of that is certainly long form content, but the overwhelming emphasis on long form content on YouTube is undermining the ability to make shorter…

    Andy Smith/ ReelSEOin Social YouTube- 36 readers -
  • By 2019, 80% of the World's Internet Traffic Will Be Video [Cisco Study]

    … (i.e YouTube, Facebook), long-form (i.e. Hulu), Internet-to-TV (i.e Netflix), as well as live-streaming, online rentals and purchases, and webcam views, and estimates that content delivery network traffic will deliver over half of all internet video traffic by 2019. To put that into perspective, it would take a single person 5 million years to watch…

    Carla Marshall/ ReelSEO- 64 readers -
  • TV Everywhere Video Ad Views Increase by 368% in Q3 2014

    … Viewers are becoming increasingly receptive to digital video advertising, particularly behind authenticated, or TV Everywhere, content, and also on mobile devices. As more and more broadcasters publish video content behind a paywall, 46% of long-form and live video ad views now come from users signed up to a TV subscription service, an increase…

    Greg Jarboe/ ReelSEOin Facebook YouTube- 24 readers -
  • JW Player on The Latest in Video Technology Innovations

    Jeroen “JW” Wijering, founder of JW Player, and a pioneer of the online video player, highlights the best in state-of-the-art video technology for 2014. JW walks us through the current industry standards, how HTML5 is changing the way video is consumed, how adaptive streaming works, and why you should be captioning your video content.

    Carla Marshall/ ReelSEOin SEO Google YouTube- 10 readers -
  • Watch Time: A Guide to YouTube's Most Important Ranking Factor

    … of other gamers doing the same thing, so how did he come to dominate? PewDiePie consistently uploads multiple long-form videos, that his fans devour. They watch, watch some more, and then watch other content, either on his channel, or a related one. The Watch Time gets racked up, YouTube recognizes the intense level of engagement, pushes the channel…

    Mark R Robertson/ ReelSEOin Social SEO YouTube- 40 readers -
  • 3 Ways to Optimize Videos for Mobile Devices [Creators Tip #161]

    … HTTP Live Streaming. This technology "responds to a client’s bandwidth capacity and adjusts the quality of the video stream between multiple bitrates and/or resolutions". Basically, it allows you to stream longer videos to mobile devices, and it's the secret sauce behind YouTube and Netflix. With this 'Adaptive Streaming', you can watch a Netflix…

    Carla Marshall/ ReelSEOin YouTube- 33 readers -
  • Rainy Days & Big Screens Push Online Video Engagement

    … Last week, Ooyala issued its Q2 2014 Global Video Index Report, providing insights on the continued evolution of multi-screen video consumption. The report highlights the rapid growth of mobile video consumption and the proliferation of premium, live and long-form video on more screens. Its findings underscore the need for content providers…

    Greg Jarboe/ ReelSEOin Social YouTube- 11 readers -
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