Long-Form

  • How The New York Times is Making News With Social Video

    … newspaper can claim. The media company has also managed to handle the transition from print to digital well, now claiming 2.5 million paying subscribers (both print and digital) comprising 60% of the brand’s overall revenue. As more of its content went digital, the NYT began to create an engaging, social video presence on platforms such as Facebook…

    ReelSEOin Facebook Twitter How To's YouTube- 15 readers -
  • Group Nine Media steals the show at #NewFronts2017

    … that matter to young people.” The brand announced: A Kaj Larsen project: Award-winning former Vice and CNN Correspondent Kaj Larsen is joining NowThis this month as Sr. Correspondent, responsible for creating and producing both short-form and longer-form news and docu-series, many of which he will host. One of his first episodic series will focus…

    Greg Jarboe/ ReelSEOin Facebook YouTube- 25 readers -
  • 12 Reasons Why Video is Changing Everything for Traditional Media

    … to be a part of the content creation experience, in addition to just absorbing it, and they’re even more socially and tech-savvy than their predecessors. Moreover, they already spend more time on smartphones and tablets than Millennials, so look for publishers to prioritize personalization of both short-form and long-form video for their mobile…

    Greg Jarboe/ ReelSEOin Social Facebook- 22 readers -
  • Longer-Form Articles Work on Smartphones (Study)

    … Good news for publishers dabbling in Facebook Instant Articles: A new study from Pew Research Center found that long-form news articles are more effective among smartphone users. The study was conducted by Pew in association with the John S. and James L. Knight Foundation, using audience behavior metrics from web analytics provider Parse.ly…

    David Cohen/ AllFacebookin Social Facebook Twitter- 18 readers -
  • Millennials Ensure 46% of Video is Consumed Via Mobile [Report]

    … driving us to a digital homogeneity that is distinctly mobile.” For example, Millennials are significantly change engagement patterns by device and long-form video: For the second quarter in a row, 69% of all videos watched on smartphones were under 10 minutes long. On the flip side, that means that nearly one-third of smartphone videos watched…

    Greg Jarboe/ ReelSEO- 22 readers -
  • How to Mix Up Your Content Marketing

    … I enjoyed this infographic from JBH and the story and imagery it produces as you think about content. 77% of marketers now utilize content marketing Tweet This! and 69% of brands create more content than they did a year ago Tweet This!. And just as everyone has a taste for their favorite cocktail, it’s important to remember that your audience…

    Douglas Karr/ Marketing Technology Blogin Content How To's- 20 readers -
  • Is the YouTube Algorithm Becoming Too Predictable?

    … continues on fairly well for at least 5 iterations. YouTube Algorithm: What Video Content is Doing Well? YouTube and any user-generated media on demand has been replacing television for years. A part of that is certainly long form content, but the overwhelming emphasis on long form content on YouTube is undermining the ability to make shorter…

    Andy Smith/ ReelSEOin Social YouTube- 31 readers -
  • By 2019, 80% of the World's Internet Traffic Will Be Video [Cisco Study]

    … (i.e YouTube, Facebook), long-form (i.e. Hulu), Internet-to-TV (i.e Netflix), as well as live-streaming, online rentals and purchases, and webcam views, and estimates that content delivery network traffic will deliver over half of all internet video traffic by 2019. To put that into perspective, it would take a single person 5 million years to watch…

    Carla Marshall/ ReelSEO- 61 readers -
  • TV Everywhere Video Ad Views Increase by 368% in Q3 2014

    … Viewers are becoming increasingly receptive to digital video advertising, particularly behind authenticated, or TV Everywhere, content, and also on mobile devices. As more and more broadcasters publish video content behind a paywall, 46% of long-form and live video ad views now come from users signed up to a TV subscription service, an increase…

    Greg Jarboe/ ReelSEOin Facebook YouTube- 21 readers -
  • JW Player on The Latest in Video Technology Innovations

    Jeroen “JW” Wijering, founder of JW Player, and a pioneer of the online video player, highlights the best in state-of-the-art video technology for 2014. JW walks us through the current industry standards, how HTML5 is changing the way video is consumed, how adaptive streaming works, and why you should be captioning your video content.

    Carla Marshall/ ReelSEOin SEO Google YouTube- 10 readers -
  • Watch Time: A Guide to YouTube's Most Important Ranking Factor

    … of other gamers doing the same thing, so how did he come to dominate? PewDiePie consistently uploads multiple long-form videos, that his fans devour. They watch, watch some more, and then watch other content, either on his channel, or a related one. The Watch Time gets racked up, YouTube recognizes the intense level of engagement, pushes the channel…

    Mark R Robertson/ ReelSEOin Social SEO YouTube- 39 readers -
  • 3 Ways to Optimize Videos for Mobile Devices [Creators Tip #161]

    … Devices There are still a lot of people who encode their videos so they only work on desktops. Ideally, you need to encode your videos in such a way that they work for smartphones and tablets. There are two approaches you can take for this: Short-form Video: Use a MP4 file for videos that last up to 4 minutes in length. Long-form Video: Use Apple's…

    Carla Marshall/ ReelSEOin YouTube- 31 readers -
  • Rainy Days & Big Screens Push Online Video Engagement

    … Last week, Ooyala issued its Q2 2014 Global Video Index Report, providing insights on the continued evolution of multi-screen video consumption. The report highlights the rapid growth of mobile video consumption and the proliferation of premium, live and long-form video on more screens. Its findings underscore the need for content providers…

    Greg Jarboe/ ReelSEOin Social YouTube- 11 readers -
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