• 12 Reasons Why Video is Changing Everything for Traditional Media

    …, and over 40% responded favorably to personalized ads. The same study showed that nearly 50% of mobile users dislike ads in video content. #12 Programmatic Matures: Private programmatic marketplaces (PMPs) and automated guaranteed trading methods have become popular programmatic tactics for premium inventory, as they most resemble traditional…

    Greg Jarboe/ ReelSEOin Social Facebook- 12 readers -
  • Longer-Form Articles Work on Smartphones (Study)

    … Good news for publishers dabbling in Facebook Instant Articles: A new study from Pew Research Center found that long-form news articles are more effective among smartphone users. The study was conducted by Pew in association with the John S. and James L. Knight Foundation, using audience behavior metrics from web analytics provider Parse.ly…

    David Cohen/ AllFacebookin Social Facebook Twitter- 8 readers -
  • Millennials Ensure 46% of Video is Consumed Via Mobile [Report]

    …, is being delivered over the top. Everything from episodic TV to longer dramas, movies, news and sports has become regular fare online. Still, a vast amount of short-form content is being consumed on mobile devices, an almost made-to-order delivery system that better matches up with modern lifestyles. The price of data is coming down, and operators…

    Greg Jarboe/ ReelSEO- 13 readers -
  • How to Mix Up Your Content Marketing

    … I enjoyed this infographic from JBH and the story and imagery it produces as you think about content. 77% of marketers now utilize content marketing Tweet This! and 69% of brands create more content than they did a year ago Tweet This!. And just as everyone has a taste for their favorite cocktail, it’s important to remember that your audience…

    Douglas Karr/ Marketing Technology Blogin Content How To's- 15 readers -
  • Is the YouTube Algorithm Becoming Too Predictable?

    … continues on fairly well for at least 5 iterations. YouTube Algorithm: What Video Content is Doing Well? YouTube and any user-generated media on demand has been replacing television for years. A part of that is certainly long form content, but the overwhelming emphasis on long form content on YouTube is undermining the ability to make shorter…

    Andy Smith/ ReelSEOin Social YouTube- 20 readers -
  • By 2019, 80% of the World's Internet Traffic Will Be Video [Cisco Study]

    … (i.e YouTube, Facebook), long-form (i.e. Hulu), Internet-to-TV (i.e Netflix), as well as live-streaming, online rentals and purchases, and webcam views, and estimates that content delivery network traffic will deliver over half of all internet video traffic by 2019. To put that into perspective, it would take a single person 5 million years to watch…

    Carla Marshall/ ReelSEO- 43 readers -
  • TV Everywhere Video Ad Views Increase by 368% in Q3 2014

    … Viewers are becoming increasingly receptive to digital video advertising, particularly behind authenticated, or TV Everywhere, content, and also on mobile devices. As more and more broadcasters publish video content behind a paywall, 46% of long-form and live video ad views now come from users signed up to a TV subscription service, an increase…

    Greg Jarboe/ ReelSEOin Facebook YouTube- 11 readers -
  • JW Player on The Latest in Video Technology Innovations

    Jeroen “JW” Wijering, founder of JW Player, and a pioneer of the online video player, highlights the best in state-of-the-art video technology for 2014. JW walks us through the current industry standards, how HTML5 is changing the way video is consumed, how adaptive streaming works, and why you should be captioning your video content.

    Carla Marshall/ ReelSEOin SEO Google YouTube- 9 readers -
  • 3 Ways to Optimize Videos for Mobile Devices [Creators Tip #161]

    … Devices There are still a lot of people who encode their videos so they only work on desktops. Ideally, you need to encode your videos in such a way that they work for smartphones and tablets. There are two approaches you can take for this: Short-form Video: Use a MP4 file for videos that last up to 4 minutes in length. Long-form Video: Use Apple's…

    Carla Marshall/ ReelSEOin YouTube- 13 readers -
  • Rainy Days & Big Screens Push Online Video Engagement

    … Last week, Ooyala issued its Q2 2014 Global Video Index Report, providing insights on the continued evolution of multi-screen video consumption. The report highlights the rapid growth of mobile video consumption and the proliferation of premium, live and long-form video on more screens. Its findings underscore the need for content providers…

    Greg Jarboe/ ReelSEOin Social YouTube- 9 readers -
  • 50% of Video Views Will Be Via Mobile in 2016 [Research]

    … as viewers are concerned. When it came to watching online video in Q2 2014, consumers turned to different sources, depending on the length of the video they intended to watch. 45% of mobile videos viewed were less than 6 minutes, but we watched long-form videos, those over 10 minutes, on bigger screens like tablets and connected TVs. A quarter of the time…

    Carla Marshall/ ReelSEO- 2 readers -
  • 33 Amazing YouTube Facts and Stats to Tweet and Share

    … Ever wondered how many hours of video are uploaded to YouTube every 10 seconds? Or how many billions and billions of hours of cat videos, how-tos, music videos, beauty tutorials, and unboxings we watch every month? YouTube is an amazing space and so generates some incredible stats - we bring you 33 of them below. All statistics and facts…

    Carla Marshall/ ReelSEOin Social- 20 readers -
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