Long Form Content

    • 5 Ways Long-Form Content Is Going to Kick Your Butt in 2017

      Fluff bloggers beware: a 2017 study from Point Visible found that long-form content generates more than 9 times the leads that short blogs posts do. This statistic challenges a long-held assumption in the marketing world: short content is better because it better accommodates the short attention span of web users.

      Growmapin Content- 10 readers -
  • Why Your Company Needs to Invest in Long Form Content

    … simply lend themselves to being longer than others. However, all content marketers should integrate long form content (think: posts 2,000+ words) into their blogging strategy. But why? Why publish one huge article when I could simply publish four or five smaller ones? Do my readers really care? Do search engines care? The benefits of long form…

    Relevancein Content- 11 readers -
  • 4 Blog Best Practices for Small Businesses 2016

    … an afterthought? If so, you need to shift your priorities and reconsider the value and importance of the blog sidebar. While it may seem like a small feature, it actually plays a very important role in terms of user experience and searchability. Here are two simple tips to keep in mind: Think convenience. The purpose of a blog sidebar is to make your…

    The Blog Herald- 15 readers -
  • 3 Ways to Make Your Content Snackable

    …, it has changed the way we communicate. Being forced down to 140 characters has taught us to condense what we need to say into a short, concise main idea. Gone are long Internet ramblings, at least on Twitter. Messages are now about essence, not verbosity, and you should approach your content in the same way. That’s not to say that long-form content…

    Relevancein Content Twitter- 20 readers -
  • 4 Ways Marketers Can Get the Most Out of LinkedIn

    … challenges your company has faced, and opportunities that turned into successes. An honest voice is key, as is the inclusion of visual assets like images, video, and infographics. 2. Supercharge Your Company Page Miller reports that nearly nine out of ten LinkedIn members believe a company should maintain an up-to-date Company Page. “It’s not enough…

    Tessa Wegert/ Relevancein Social- 33 readers -
  • Why Your Content Strategy Needs an Ebook (and How to Create One)

    … For many brands, “writing an ebook” is one of those items that is perpetually on the corporate “to do” list. Yes, you know that it’s probably a good way to boost your digital presence and draw in more viewers and conversions, but it seems like so much work, right? While there’s no denying that an ebook is a major content marketing commitment…

    Relevancein Content How To's- 16 readers -
  • 7 Types of Content That People Love to Share

    …, you can add even more depth to your collection of interesting content. This is called content curation. You know your target audience, and you’ve found resources that you know they will enjoy. So instead of recreating content you found inspiring in your own words, simply share what each article has to say, your opinion (if any) on the subject matter…

    Relevancein Content- 17 readers -
  • Lessons in Monetizing Content from Marc Maron

    … at the conference and he certainly wasn’t the only content creator who took the stage, but he was one of the few big name presenters who publish long form content on a regular, recurring basis—making what he had to say incredibly significant to just about every person in attendance. If I could have predicted that his session would prove to be the best…

    Danielle Look/ Relevancein Content- 16 readers -
  • 7 Types of Content You Still Aren’t Creating But Should Be

    … Content Marketing, Infographics, Long Form Content, Micro-Content, Owned Media, Shared Media You can certainly create a killer blog post or an amazing article as the cornerstone of your content. But it’s more efficient and effective in the long term (and often times required for larger organizations) to take a broader view – to create content…

    Arnie Kuenn/ Relevancein Content- 37 readers -
  • 5 Content Marketing Trends to Follow Right Now

    … to the Salesforce Pardot team, by the way, for both. Is a cookie content? My stomach thinks so and it’s hard to make a distinction when I’m smiling with crumbs on my new logo hoodie while skimming a new corporate blog post. 5. Long Form Content Some of my favorite blog posts lately have been on the long side. And I know I’m not the only one who’s…

    Relevancein Content- 25 readers -
  • Storytelling: Are You Doing It Wrong?

    … Content Marketing, Long Form Content, Owned Media For gaining and keeping the attention of potential customers, for persuading leads to raise their hand and say, “Yes, I’m interested”, and for building your brand, few marketing techniques come close to the power of storytelling. More and more marketers are harnessing the power of storytelling…

    John Rugh/ Relevancein Content- 23 readers -
  • Is It Time to Re-Think Long-Form Content?

    … the data gleaned by Medium, which says the ideal blog post is about seven minutes long. That translates to around 1,600 words. Medium took a look at the average seconds spent on their posts, then compared that total to the actual length of posts. The reason, of course, should be obvious: Readers appreciate content with thought and effort put…

    Jake Rigdon/ Relevancein Social SEO Content Google- 15 readers -
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