Long Form Content

  • Why Your Company Needs to Invest in Long Form Content

    … simply lend themselves to being longer than others. However, all content marketers should integrate long form content (think: posts 2,000+ words) into their blogging strategy. But why? Why publish one huge article when I could simply publish four or five smaller ones? Do my readers really care? Do search engines care? The benefits of long form…

    Relevancein Content- 11 readers -
  • 4 Blog Best Practices for Small Businesses 2016

    … keyword research to see what your customers are searching for. Then create “listicle” content around these pain points. Video Content is Powerful While it may not be the traditional blog format, video content needs to have a place in your blog. Visual content is exponentially more powerful than written word and your readers are starting to expect…

    The Blog Herald- 15 readers -
  • 3 Ways to Make Your Content Snackable

    … Published 5 days ago 0 When it comes to content, the question that most marketers always come back to is how to keep users engaged: Should your team dazzle customers with videos? How long should quality articles be? What will customers really get out of this? Will they keep coming back for more? As marketers think about these questions…

    Relevancein Content Twitter- 20 readers -
  • 4 Ways Marketers Can Get the Most Out of LinkedIn

    … of your profile and are automatically shared with your connections and followers, improving your discoverability on the site. Currently, 45 percent of readers are high-level executives like managers, VPs, and CEOs. The tech, financial services, and higher-education industries demand the most content. In one of his best-practices posts about…

    Tessa Wegert/ Relevancein Social- 28 readers -
  • Why Your Content Strategy Needs an Ebook (and How to Create One)

    … For many brands, “writing an ebook” is one of those items that is perpetually on the corporate “to do” list. Yes, you know that it’s probably a good way to boost your digital presence and draw in more viewers and conversions, but it seems like so much work, right? While there’s no denying that an ebook is a major content marketing commitment…

    Relevancein Content How To's- 16 readers -
  • 7 Types of Content That People Love to Share

    … Consumers are continuously searching for informative, engaging, and valuable content online. The goal of a content creator, then, is to create different types of content that people love to share, effectively increasing social shares and generating qualified traffic to their website. However, consumers do not treat all types of content equally…

    Relevancein Content- 17 readers -
  • Lessons in Monetizing Content from Marc Maron

    … at the conference and he certainly wasn’t the only content creator who took the stage, but he was one of the few big name presenters who publish long form content on a regular, recurring basis—making what he had to say incredibly significant to just about every person in attendance. If I could have predicted that his session would prove to be the best…

    Danielle Look/ Relevancein Content- 16 readers -
  • 7 Types of Content You Still Aren’t Creating But Should Be

    …, consider the article you are reading right now. These types of posts and articles are perfect for building your authority and demonstrating that you are an expert in the field. Top Lists can be great tools for reaching your content marketing goals for a variety of reasons: Lists are skim-able: Readers can easily browse the piece and still obtain…

    Arnie Kuenn/ Relevancein Content- 34 readers -
  • 5 Content Marketing Trends to Follow Right Now

    …, audience and reach. Templatize Without Bashing Your Head Against the Wall I know the idea of templates seems a little stifling. And I don’t want to limit your boundless creativity. But sometimes creativity can blossom in the right direction when placed inside of a nice square box. Let’s take case studies, for example. B2B companies in particular…

    Relevancein Content- 24 readers -
  • Storytelling: Are You Doing It Wrong?

    … to “ladder up” to your audience’s values and then use storytelling to appeal to those values. You might even start your story off with a bleak and dreary tone. To quote Seth Godin, “sell the problem”. As you begin your story, drive home to the reader how painful the hero’s dilemma was (and by extension, how painful it is for the reader…

    John Rugh/ Relevancein Content- 20 readers -
  • Is It Time to Re-Think Long-Form Content?

    … the data gleaned by Medium, which says the ideal blog post is about seven minutes long. That translates to around 1,600 words. Medium took a look at the average seconds spent on their posts, then compared that total to the actual length of posts. The reason, of course, should be obvious: Readers appreciate content with thought and effort put…

    Jake Rigdon/ Relevancein Social SEO Content Google- 14 readers -
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