Long Form Content

  • Why Your Company Needs to Invest in Long Form Content

    … simply lend themselves to being longer than others. However, all content marketers should integrate long form content (think: posts 2,000+ words) into their blogging strategy. But why? Why publish one huge article when I could simply publish four or five smaller ones? Do my readers really care? Do search engines care? The benefits of long form…

    Relevancein Content- 9 readers -
  • 4 Blog Best Practices for Small Businesses 2016

    … keyword research to see what your customers are searching for. Then create “listicle” content around these pain points. Video Content is Powerful While it may not be the traditional blog format, video content needs to have a place in your blog. Visual content is exponentially more powerful than written word and your readers are starting to expect…

    The Blog Herald- 12 readers -
  • 3 Ways to Make Your Content Snackable

    …, it has changed the way we communicate. Being forced down to 140 characters has taught us to condense what we need to say into a short, concise main idea. Gone are long Internet ramblings, at least on Twitter. Messages are now about essence, not verbosity, and you should approach your content in the same way. That’s not to say that long-form content…

    Relevancein Content Twitter- 14 readers -
  • 4 Ways Marketers Can Get the Most Out of LinkedIn

    … to just fill out who your company is. You need to be active,” he said. Your Company Page is your brand’s “content hub,” and as such, LinkedIn encourages businesses to post at least one update per day. This, Miller explains, is the most effective way to launch a conversation with other members, generate word of mouth, and engage with your target…

    Tessa Wegert/ Relevancein Social- 22 readers -
  • Why Your Content Strategy Needs an Ebook (and How to Create One)

    … and Newsletters (tied at 60 percent each) Moreoever, ebooks are all the rage with Google and other leading search engines. “Thin online content, such as low-quality guest blog posts, is out this year, thanks to the various Google algorithm updates of the past few years. Experts suggest that in 2015 and beyond, it will be all about ‘fat’ content…

    Relevancein Content How To's- 13 readers -
  • 7 Types of Content That People Love to Share

    …, you can add even more depth to your collection of interesting content. This is called content curation. You know your target audience, and you’ve found resources that you know they will enjoy. So instead of recreating content you found inspiring in your own words, simply share what each article has to say, your opinion (if any) on the subject matter…

    Relevancein Content- 15 readers -
  • Lessons in Monetizing Content from Marc Maron

    … at the conference and he certainly wasn’t the only content creator who took the stage, but he was one of the few big name presenters who publish long form content on a regular, recurring basis—making what he had to say incredibly significant to just about every person in attendance. If I could have predicted that his session would prove to be the best…

    Danielle Look/ Relevancein Content- 9 readers -
  • 7 Types of Content You Still Aren’t Creating But Should Be

    …, consider the article you are reading right now. These types of posts and articles are perfect for building your authority and demonstrating that you are an expert in the field. Top Lists can be great tools for reaching your content marketing goals for a variety of reasons: Lists are skim-able: Readers can easily browse the piece and still obtain…

    Arnie Kuenn/ Relevancein Content- 29 readers -
  • 5 Content Marketing Trends to Follow Right Now

    … these sections are created, you can work backward to design a set of questions for your customer interview. When done right, you can finish a customer interview in under 30 minutes and cut hours off your total case study process. Go Global with Virtual Assistants The trend of using virtual assistants for content creation is in full swing heading…

    Relevancein Content- 21 readers -
  • Storytelling: Are You Doing It Wrong?

    … Content Marketing, Long Form Content, Owned Media For gaining and keeping the attention of potential customers, for persuading leads to raise their hand and say, “Yes, I’m interested”, and for building your brand, few marketing techniques come close to the power of storytelling. More and more marketers are harnessing the power of storytelling…

    John Rugh/ Relevancein Content- 14 readers -
  • Is It Time to Re-Think Long-Form Content?

    Content Marketing, Owned Media, SEO The topic de jour for content marketing this year has been quality over quantity – and it’s about time. Studies clearly show the value in posting a few great, highly informative posts rather than cranking out a bunch of keyword drivel. To underscore the point, check out serpIQ’s study on the average length of content.

    Jake Rigdon/ Relevance- 9 readers -
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