Long Form Content

  • Why Your Company Needs to Invest in Long Form Content

    … simply lend themselves to being longer than others. However, all content marketers should integrate long form content (think: posts 2,000+ words) into their blogging strategy. But why? Why publish one huge article when I could simply publish four or five smaller ones? Do my readers really care? Do search engines care? The benefits of long form…

    Relevancein Content- 11 readers -
  • 4 Blog Best Practices for Small Businesses 2016

    … keyword research to see what your customers are searching for. Then create “listicle” content around these pain points. Video Content is Powerful While it may not be the traditional blog format, video content needs to have a place in your blog. Visual content is exponentially more powerful than written word and your readers are starting to expect…

    The Blog Herald- 14 readers -
  • 3 Ways to Make Your Content Snackable

    …, it has changed the way we communicate. Being forced down to 140 characters has taught us to condense what we need to say into a short, concise main idea. Gone are long Internet ramblings, at least on Twitter. Messages are now about essence, not verbosity, and you should approach your content in the same way. That’s not to say that long-form content…

    Relevancein Content Twitter- 16 readers -
  • 4 Ways Marketers Can Get the Most Out of LinkedIn

    … in LinkedIn’s history. The updates are a form of native advertising, so they adopt the look and feel of an organic post. Companies primarily use them to promote their longform posts, drive traffic to branded content, and increase awareness for upcoming events. LinkedIn’s top-performing Sponsored Updates of 2014, many of which saw engagement rates…

    Tessa Wegert/ Relevancein Social- 25 readers -
  • Why Your Content Strategy Needs an Ebook (and How to Create One)

    … For many brands, “writing an ebook” is one of those items that is perpetually on the corporate “to do” list. Yes, you know that it’s probably a good way to boost your digital presence and draw in more viewers and conversions, but it seems like so much work, right? While there’s no denying that an ebook is a major content marketing commitment…

    Relevancein Content How To's- 16 readers -
  • 7 Types of Content That People Love to Share

    … Consumers are continuously searching for informative, engaging, and valuable content online. The goal of a content creator, then, is to create different types of content that people love to share, effectively increasing social shares and generating qualified traffic to their website. However, consumers do not treat all types of content equally…

    Relevancein Content- 15 readers -
  • Lessons in Monetizing Content from Marc Maron

    … at the conference and he certainly wasn’t the only content creator who took the stage, but he was one of the few big name presenters who publish long form content on a regular, recurring basis—making what he had to say incredibly significant to just about every person in attendance. If I could have predicted that his session would prove to be the best…

    Danielle Look/ Relevancein Content- 13 readers -
  • 7 Types of Content You Still Aren’t Creating But Should Be

    … Content Marketing, Infographics, Long Form Content, Micro-Content, Owned Media, Shared Media You can certainly create a killer blog post or an amazing article as the cornerstone of your content. But it’s more efficient and effective in the long term (and often times required for larger organizations) to take a broader view – to create content…

    Arnie Kuenn/ Relevancein Content- 33 readers -
  • 5 Content Marketing Trends to Follow Right Now

    …, but a streamlined processes that saves you time. After hours spent trying to streamline my own content marketing practices, here’s what’s worked for me: The Content Cascade The Content Cascade is a technique pioneered by Brian Massey of taking a rich content asset like a webinar and using that asset to create a cascade of content like shorter…

    Relevancein Content- 23 readers -
  • Storytelling: Are You Doing It Wrong?

    …). As the story progresses – as you talk more and more about how you solved the hero’s problem – give the reader hope that you can do the same for him. Taking the reader on an emotional roller coaster with a happy ending is a powerful way to bond him to your brand and make him want to find out more about becoming your customer. Can You “Sell Without Selling…

    John Rugh/ Relevancein Content- 16 readers -
  • Is It Time to Re-Think Long-Form Content?

    … the data gleaned by Medium, which says the ideal blog post is about seven minutes long. That translates to around 1,600 words. Medium took a look at the average seconds spent on their posts, then compared that total to the actual length of posts. The reason, of course, should be obvious: Readers appreciate content with thought and effort put…

    Jake Rigdon/ Relevancein Social SEO Content Google- 14 readers -
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