Long Tail

  • Pay Per Click (PPC) Tips for Veterinarians

    …. For small businesses, this can be a challenge on a small budget. But, there are a few best practice tips to help control your costs and maximize your conversions (potential customers) to make sure you are making a return on what you are spending. Keyword Bidding Keywords aren’t too expensive for the veterinarian vertical, usually costing around $2…

    Dex Mediain Paid Search- 13 readers -
  • Are Long Tailed Keywords The Answer to Keyword Optimization?

    … Which is more important, the ad or the keyword? This is one of those “Which came first, the chicken or the egg?” type questions. Both are unavoidable requirements of PPC creation. I can write the most compelling ad that the world has ever seen, but without the keyword, it will just sit in AdWords with a warning. Even though the answer…

    Kristina Mclane/ PPC Heroin Paid Search- 5 readers -
  • Talk Is Cheap, But Long Tail Keywords Are Not – The Power of Seeds

    … blogs have missed an important aspect. The problem is that your long tail keywords are not only in competition with the exact series of words you are bidding on. While it would seem unlikely that competitors would target your exact long tail keyword - they actually don't need to. With the advent of broad match modifier, it's easy for your…

    Adam Lundquist/ PPC Hero- 7 readers -