Long Tail

  • The Long and Short of Long Tail Keywords

    … Targeting long tail keywords has been a tactic used for many years, long before I was in the SEO game. It’s something I’ve spent a lot of time exploring over 2016, spending time reading around the topic and putting into action things I’ve learned and to a number of successes! Much to my surprise when first starting, this isn’t just about finding…

    State of Digitalin SEO- 16 readers -
  • Pay Per Click (PPC) Tips for Veterinarians

    …. For small businesses, this can be a challenge on a small budget. But, there are a few best practice tips to help control your costs and maximize your conversions (potential customers) to make sure you are making a return on what you are spending. Keyword Bidding Keywords aren’t too expensive for the veterinarian vertical, usually costing around $2…

    Dex Mediain Paid Search- 16 readers -
  • Are Long Tailed Keywords The Answer to Keyword Optimization?

    … Which is more important, the ad or the keyword? This is one of those “Which came first, the chicken or the egg?” type questions. Both are unavoidable requirements of PPC creation. I can write the most compelling ad that the world has ever seen, but without the keyword, it will just sit in AdWords with a warning. Even though the answer…

    Kristina Mclane/ PPC Heroin Paid Search- 5 readers -
  • Talk Is Cheap, But Long Tail Keywords Are Not – The Power of Seeds

    … Long tail keywords have a low cost per click (CPC). That is what we're commonly told, but it is not always true. In an effort to lower keyword cost per clicks, you consulted all of the best internet marketing blogs and they all said the same thing - add additional terms to your current seed keywords to transform them into long tail keywords…

    Adam Lundquist/ PPC Hero- 8 readers -
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