In statistics, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the "head" or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities, etc. A probability distribution is said to have a long tail, if a larger share of population rests within its tail than would under a normal distribution. A long-tail distribution will arise with the inclusion of many values unusually far from the mean, which increase the magnitude of the skewness of the distribution. A long-tailed distribution is a particular type of heavy-tailed distribution.
Posts about Long-Tail
  • TUTORIAL: Why You Should Target Long-Tail Keywords

    … the end of the search demand curve. This means that they are the keywords that only a few people are searching for them on a monthly basis. Despite having low search volume, long-tail keywords are definitely easier to rank for and they have a higher chance to convert users into customers than the high-ranking keywords. It is because long-tail keywords…

    SEO Hacker Blogin Paid Search- 14 readers -
  • Capitalize on volume and long tail in Q4 with Dynamic Search Ads

    … In ecommerce, there’s always a scramble to capitalize on the volume that is out there for the holidays. You’re doing additional builds, optimizing Google Shopping efforts, and using social in multiple ways to get in front of additional audiences. In the midst of all the madness, don’t forget about using dynamic search ads (DSAs) to pick up…

    Search Engine Watch- 19 readers -
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