Long-Tail

In statistics, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the "head" or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities, etc. A probability distribution is said to have a long tail, if a larger share of population rests within its tail than would under a normal distribution. A long-tail distribution will arise with the inclusion of many values unusually far from the mean, which increase the magnitude of the skewness of the distribution. A long-tailed distribution is a particular type of heavy-tailed distribution.
Posts about Long-Tail
  • Capitalize on volume and long tail in Q4 with Dynamic Search Ads

    … In ecommerce, there’s always a scramble to capitalize on the volume that is out there for the holidays. You’re doing additional builds, optimizing Google Shopping efforts, and using social in multiple ways to get in front of additional audiences. In the midst of all the madness, don’t forget about using dynamic search ads (DSAs) to pick up…

    Search Engine Watch- 18 readers -
  • What Makes Enterprise SEO And Does Your Site Need It?

    … Most businesspeople have a good idea what an enterprise company is: either a Fortune 1000 or Global 2000 company (basically, a really big corporation). But what makes an enterprise website – i.e., a site that will benefit from enterprise SEO? When it comes to enterprise SEO, it’s less about the size of the company and more about the number…

    Tom Schmitz/ Search Engine Landin SEO Google- 32 readers -
  • E-Commerce Practices That Are Costing Conversions

    … to the wrong types of visitors (for example, people entering your site from long-tail keywords are further down the funnel and less likely to be promo-code oriented than someone clicking from a banner ad) Presenting the wrong offer at the wrong time In short, pop-over technology is easy to implement but tough to get right. Focus on streamlining…

    Tim Ash/ Marketing Land- 34 readers -
  • Facebook vs. Google: the battle for deep linking supremacy

    Facebook and Google are in an arms race, but this time not over active user counts. Both tech giants are making big moves in the deep linking world, allowing users to go straight from one app to another. For instance, when a user clicks on an ad from Hotels.com within their Facebook News Feed, they’re led into the Hotels.com app (if they’ve got it installed) instead of a mobile browser.

    Justin Lafferty/ Inside Facebook- 21 readers -
  • The 5 Step Voyage of Creating Awesome Content

    … into [your Job/Sector/Relevant Subject] Exclusive Strategies from [Sector Expert/Authority/Boss] 23 Things you Need to Know in Order to [Succeed in Some Way] 10 Tricks to [Achieve a Goal] How [Your Field/Relevant Subject] is Like… How I [Did Something Unbelievable/Surprising/Awesome/Terrible] 16 [Amazing/Awesome/Sexy] Things you Need…

    @ProBloggerin Social SEO Content Google Facebook- 15 readers -
  • Designing Your Best PPC Account’s Structure

    … as possible. How well your account is structured impacts how easy it is to manage it, so don’t make things harder for yourself. A local mom and pop diner is going to have a totally different approach than an e-tailer specializing in medical devices and shipping across the country. To get started, focus on those long-tail keywords (or “themes”). Focusing…

    ppc.orgin Paid Search SEO Google- 2 readers -
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