In statistics, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the "head" or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities, etc. A probability distribution is said to have a long tail, if a larger share of population rests within its tail than would under a normal distribution. A long-tail distribution will arise with the inclusion of many values unusually far from the mean, which increase the magnitude of the skewness of the distribution. A long-tailed distribution is a particular type of heavy-tailed distribution.
Posts about Long-Tail
  • Capitalize on volume and long tail in Q4 with Dynamic Search Ads

    … on the long tail queries users may be typing in relevant to your product/service. Before we dive into targeting, tips, and tricks, a quick refresher: DSAs are a campaign targeting type for which Google essentially crawls your site, matches ads in real time to shoppers, and directs them to the landing page most relevant to their query. DSAs allow you…

    Search Engine Watch- 15 readers -
  • What Makes Enterprise SEO And Does Your Site Need It?

    … – it’s the number of pages that makes this an enterprise website, not the size of the business. A Fortune 1000 company can have a small website. Express Scripts Holding has 681 indexed pages. Berkshire Hathaway has 796 indexed pages. These are medium-sized websites, and lots of their pages consist of press releases or financial reports. While these…

    Tom Schmitz/ Search Engine Landin SEO Google- 29 readers -
  • E-Commerce Practices That Are Costing Conversions

    … code?” Customers with a discount code can click the link to enter their code, but those without a code won’t be so distracted by that big empty box. Cleaning Out Carts Too Early The researchers tell us that about two-thirds of shopping carts are abandoned, and one study by SeeWhy noted a mind-blowing 97% of mobile shopping carts are left behind…

    Tim Ash/ Marketing Land- 27 readers -
  • The 5 Step Voyage of Creating Awesome Content

    … subject. Avoid keyword stuffing (keep it to about 1 in 25, depending on sector). Place meta tags within your content. Consider long-tail search keywords and niche topics (rather than competing with the corporations). Link intelligently by including keywords in your links. Never use “Click for more information”. Instead use, “Learn more about SEO…

    @ProBloggerin Social SEO Content Google Facebook- 11 readers -
  • Designing Your Best PPC Account’s Structure

    … as possible. How well your account is structured impacts how easy it is to manage it, so don’t make things harder for yourself. A local mom and pop diner is going to have a totally different approach than an e-tailer specializing in medical devices and shipping across the country. To get started, focus on those long-tail keywords (or “themes”). Focusing…

    ppc.orgin Paid Search SEO Google- 2 readers -
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