Long-Tail

In statistics, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the "head" or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities, etc. A probability distribution is said to have a long tail, if a larger share of population rests within its tail than would under a normal distribution. A long-tail distribution will arise with the inclusion of many values unusually far from the mean, which increase the magnitude of the skewness of the distribution. A long-tailed distribution is a particular type of heavy-tailed distribution.
Posts about Long-Tail
  • Capitalize on volume and long tail in Q4 with Dynamic Search Ads

    … In ecommerce, there’s always a scramble to capitalize on the volume that is out there for the holidays. You’re doing additional builds, optimizing Google Shopping efforts, and using social in multiple ways to get in front of additional audiences. In the midst of all the madness, don’t forget about using dynamic search ads (DSAs) to pick up…

    Search Engine Watch- 14 readers -
  • What Makes Enterprise SEO And Does Your Site Need It?

    … of online stores with 1,000 products but just 300 links. The actual number of pages vs. links doesn’t matter. It’s lots of pages, but few links and little authority. Websites like this exceed their ranking strength. They are unlikely to possess enough authority to rank deep pages, except for low-traffic and specific long-tail queries. Without…

    Tom Schmitz/ Search Engine Landin SEO Google- 22 readers -
  • E-Commerce Practices That Are Costing Conversions

    … to the wrong types of visitors (for example, people entering your site from long-tail keywords are further down the funnel and less likely to be promo-code oriented than someone clicking from a banner ad) Presenting the wrong offer at the wrong time In short, pop-over technology is easy to implement but tough to get right. Focus on streamlining…

    Tim Ash/ Marketing Land- 20 readers -
  • The 5 Step Voyage of Creating Awesome Content

    Image via Flickr user na.harii. This is a guest contribution from James Scherer. Do you struggle for content inspiration? Do you feel like every article you write is exactly like another you’ve already written or read? You’re falling victim to content stagnation, and it’s something we all deal with.

    @ProBlogger- 10 readers -
  • Designing Your Best PPC Account’s Structure

    … as possible. How well your account is structured impacts how easy it is to manage it, so don’t make things harder for yourself. A local mom and pop diner is going to have a totally different approach than an e-tailer specializing in medical devices and shipping across the country. To get started, focus on those long-tail keywords (or “themes”). Focusing…

    ppc.orgin Paid Search SEO Google- 2 readers -
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