Long-Tail

In statistics, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the "head" or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities, etc. A probability distribution is said to have a long tail, if a larger share of population rests within its tail than would under a normal distribution. A long-tail distribution will arise with the inclusion of many values unusually far from the mean, which increase the magnitude of the skewness of the distribution. A long-tailed distribution is a particular type of heavy-tailed distribution.
Posts about Long-Tail
  • Capitalize on volume and long tail in Q4 with Dynamic Search Ads

    … on the long tail queries users may be typing in relevant to your product/service. Before we dive into targeting, tips, and tricks, a quick refresher: DSAs are a campaign targeting type for which Google essentially crawls your site, matches ads in real time to shoppers, and directs them to the landing page most relevant to their query. DSAs allow you…

    Search Engine Watch- 12 readers -
  • What Makes Enterprise SEO And Does Your Site Need It?

    …, Tablets & Devices HTC One – Android Phones, Tablets & Devices Apple iOS Phones, Tablets & Devices iPhone – Apple iOS Phones, Tablets & Devices iPhone 5 – Apple iOS Phones, Tablets & Devices iPhone 5S – Apple iOS Phones, Tablets & Devices iPhone 5C – Apple iOS Phones, Tablets & Devices iPhone 4 – Apple iOS Phones, Tablets…

    Tom Schmitz/ Search Engine Landin SEO Google- 20 readers -
  • E-Commerce Practices That Are Costing Conversions

    … to the wrong types of visitors (for example, people entering your site from long-tail keywords are further down the funnel and less likely to be promo-code oriented than someone clicking from a banner ad) Presenting the wrong offer at the wrong time In short, pop-over technology is easy to implement but tough to get right. Focus on streamlining…

    Tim Ash/ Marketing Land- 18 readers -
  • The 5 Step Voyage of Creating Awesome Content

    … and conversion. Optimizing your Content for Readership: This is the general SEO stuff: the strategies we implement to get our content to the top of the front page of Google. Use H1s (title) and H2s (sub-headers) and where applicable. Ensure these include keywords. Put alt text on your content’s images and videos relevant to the content’s…

    @ProBloggerin Social SEO Content Google Facebook- 10 readers -
  • Designing Your Best PPC Account’s Structure

    … as possible. How well your account is structured impacts how easy it is to manage it, so don’t make things harder for yourself. A local mom and pop diner is going to have a totally different approach than an e-tailer specializing in medical devices and shipping across the country. To get started, focus on those long-tail keywords (or “themes”). Focusing…

    ppc.orgin Paid Search SEO Google- 2 readers -
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