Long-Tail Keywords

  • How to optimize featured snippets for voice search

    … SEO is an exceptionally fast-paced industry, and sometimes keeping on top of the latest updates and imminent changes can be a full-time job in itself. One factor that is having an unprecedented effect on organic search is voice search. The combination of an increase in mobile searches and the rise in voice assistants has meant that the way…

    Search Engine Watchin SEO How To's- 18 readers -
  • The Importance of Long-Tail Keywords

    … but that should still lead a customer to your page. Use language your target audience would use. Avoid industry terminology and acronyms. Shoot for simple. Ready to get started with better targeting? Go ahead! Begin incorporating these more specific, less competitive keywords into your website, social and blog content. Do you already have good content…

    Dex Mediain SEO Blogging- 28 readers -
  • Money on the table: how search data can reveal new revenue opportunities

    … searches are in the “Buy” part of the purchase funnel. They’re searching for something very specific, often indicating that they want to accomplish a task (i.e. buy a product). These long tail queries occur less frequently than broader queries (e.g. there are 2,400 every month for ‘eyeshadow palettes’) but typically have a much higher conversion rate…

    Search Engine Watchin How To's- 18 readers -
  • Six ways to improve your micro-targeted long-tail keyword strategy

    … Using micro-focused keyword strategies can be a simple, impactful approach to improving your SEO results. When analyzing websites that are already successful from an SEO perspective, it’s always surprising to see how many easy long-tail wins are possible but aren’t being optimized for. Long-tail keyword targeting is nothing new. We know users…

    Search Engine Watch- 23 readers -
  • Stop thinking about long-tail keywords and start focusing on searcher intent

    … Over the years, the usefulness of certain types of keywords has been debated, analyzed, celebrated, and even disparaged. Long-tail keywords – those specific phrases of low-volume but perhaps higher-quality queries from searchers who are closer to taking action on procuring the product or service they seek – have certainly received a heck…

    Search Engine Watch- 5 readers -