Long-Tail Keywords

  • Money on the table: how search data can reveal new revenue opportunities

    … searches are in the “Buy” part of the purchase funnel. They’re searching for something very specific, often indicating that they want to accomplish a task (i.e. buy a product). These long tail queries occur less frequently than broader queries (e.g. there are 2,400 every month for ‘eyeshadow palettes’) but typically have a much higher conversion rate…

    Search Engine Watchin How To's- 14 readers -
  • Six ways to improve your micro-targeted long-tail keyword strategy

    … Using micro-focused keyword strategies can be a simple, impactful approach to improving your SEO results. When analyzing websites that are already successful from an SEO perspective, it’s always surprising to see how many easy long-tail wins are possible but aren’t being optimized for. Long-tail keyword targeting is nothing new. We know users…

    Search Engine Watch- 15 readers -
  • Stop thinking about long-tail keywords and start focusing on searcher intent

    … Over the years, the usefulness of certain types of keywords has been debated, analyzed, celebrated, and even disparaged. Long-tail keywords – those specific phrases of low-volume but perhaps higher-quality queries from searchers who are closer to taking action on procuring the product or service they seek – have certainly received a heck…

    Search Engine Watch- 4 readers -
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