Long-Tail Keywords

  • Google’s recent SERP changes and tests: everything you need to know

    … Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages. The first, as we reported in our round-up of key search marketing news on Friday, is that Google appears to have increased the length limit for title tags in the SERPs to around 69-70 characters. Long…

    Search Engine Watch- 14 readers -
  • Money on the table: how search data can reveal new revenue opportunities

    Search data is a mine of insights about customers’ needs that can translate into new revenue. Here’s an example from my own experience… Recently, my beloved Urban Decay Naked Basics eyeshadow palette went from looking like this: To something a bit more deteriorated: This isn’t uncommon or unexpected: I knew that the uneven ‘wear and tear’ was inevitable.

    Search Engine Watch- 16 readers -
  • Six ways to improve your micro-targeted long-tail keyword strategy

    … Using micro-focused keyword strategies can be a simple, impactful approach to improving your SEO results. When analyzing websites that are already successful from an SEO perspective, it’s always surprising to see how many easy long-tail wins are possible but aren’t being optimized for. Long-tail keyword targeting is nothing new. We know users…

    Search Engine Watch- 19 readers -
  • Stop thinking about long-tail keywords and start focusing on searcher intent

    … that many searchers are actually looking for further down the page – or possibly onto the next page. Then, on top of those universal results, we have results like Wikipedia and educational or governmental pages that don’t exactly fit the intent of the user’s search either. Now that searchers are finding it necessary to further and further refine…

    Search Engine Watch- 4 readers -
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