Long-Tail Keywords

  • How to optimize featured snippets for voice search

    …, but if you’re not in that sought after position zero, then your lovingly crafted content will not be read aloud and will therefore remain both unseen and unheard by the searcher. Long-tail keywords Of course the key difference between voice search and standard search is the use of more natural, conversational language. This new style of search and query…

    Search Engine Watchin SEO How To's- 19 readers -
  • The Importance of Long-Tail Keywords

    … and focusing your efforts on single, one-word keywords are a thing of the past. Search engines like Google see right past these amateur tactics, and they even punish sites that employ them. Instead, SEO experts are incorporating long-tail keywords into their content. What is a long-tail keyword? It’s exactly what you might guess. It’s longer than…

    Dex Mediain SEO Blogging- 28 readers -
  • Money on the table: how search data can reveal new revenue opportunities

    … searches are in the “Buy” part of the purchase funnel. They’re searching for something very specific, often indicating that they want to accomplish a task (i.e. buy a product). These long tail queries occur less frequently than broader queries (e.g. there are 2,400 every month for ‘eyeshadow palettes’) but typically have a much higher conversion rate…

    Search Engine Watchin How To's- 18 readers -
  • Six ways to improve your micro-targeted long-tail keyword strategy

    … Using micro-focused keyword strategies can be a simple, impactful approach to improving your SEO results. When analyzing websites that are already successful from an SEO perspective, it’s always surprising to see how many easy long-tail wins are possible but aren’t being optimized for. Long-tail keyword targeting is nothing new. We know users…

    Search Engine Watch- 23 readers -
  • Stop thinking about long-tail keywords and start focusing on searcher intent

    … Over the years, the usefulness of certain types of keywords has been debated, analyzed, celebrated, and even disparaged. Long-tail keywords – those specific phrases of low-volume but perhaps higher-quality queries from searchers who are closer to taking action on procuring the product or service they seek – have certainly received a heck…

    Search Engine Watch- 5 readers -