Long-Tail Keywords

    • How to optimize featured snippets for voice search

      SEO is an exceptionally fast-paced industry, and sometimes keeping on top of the latest updates and imminent changes can be a full-time job in itself. One factor that is having an unprecedented effect on organic search is voice search. The combination of an increase in mobile searches and the rise in voice assistants has meant that the way in which people are searching for inf ...

      Search Engine Watchin SEO How To's- 18 readers -
  • The Importance of Long-Tail Keywords

    … The topic of SEO likely came up when you set up content on your website, or perhaps if you’ve gotten so far as blogging and heard about it there. SEO (search engine optimization) is a tactic we use to ensure our business ranks well enough with search engines such that it shows up prominently on results pages. Basically, when someone searches…

    Dex Mediain SEO Blogging- 27 readers -
  • Money on the table: how search data can reveal new revenue opportunities

    … searches are in the “Buy” part of the purchase funnel. They’re searching for something very specific, often indicating that they want to accomplish a task (i.e. buy a product). These long tail queries occur less frequently than broader queries (e.g. there are 2,400 every month for ‘eyeshadow palettes’) but typically have a much higher conversion rate…

    Search Engine Watchin How To's- 18 readers -
  • Six ways to improve your micro-targeted long-tail keyword strategy

    … Using micro-focused keyword strategies can be a simple, impactful approach to improving your SEO results. When analyzing websites that are already successful from an SEO perspective, it’s always surprising to see how many easy long-tail wins are possible but aren’t being optimized for. Long-tail keyword targeting is nothing new. We know users…

    Search Engine Watch- 23 readers -
  • Stop thinking about long-tail keywords and start focusing on searcher intent

    … Over the years, the usefulness of certain types of keywords has been debated, analyzed, celebrated, and even disparaged. Long-tail keywords – those specific phrases of low-volume but perhaps higher-quality queries from searchers who are closer to taking action on procuring the product or service they seek – have certainly received a heck…

    Search Engine Watch- 5 readers -
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