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A very wise man once told me, “Wasting money is only a waste of money if you think wasting money’s a waste of money.” That generally sums up my personal philosophy toward cash. I pick up checks; I overtip; I shop for incredibly impractical cars. Unfortunately, this attitude doesn’t really fly in my professional life as Contently’s VP of content.
…, however, researchers across the world published interesting studies about what makes us want (or not want) to click. For example, happiness drives shares, and longform content (2,000+ words) gets shared more than shortform content. Since all publishers want their output to catch fire, I recommend checking out Tessa Wegert’s digestible roundup…
…, longform content is on the rise This summer, Betaworks CEO John Borthwick published an incredible analysis of Internet reading habits based on his years of expertise from working at Time Warner, Betaworks, AOL, and others. Content geeks should read the piece in full, as it’s chock-full of insights, but the above chart tells an intriguing story…