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A very wise man once told me, “Wasting money is only a waste of money if you think wasting money’s a waste of money.” That generally sums up my personal philosophy toward cash. I pick up checks; I overtip; I shop for incredibly impractical cars. Unfortunately, this attitude doesn’t really fly in my professional life as Contently’s VP of content.
… of how brands are thinking about using lists for their sponsored content. Even as people bemoan the low-brow appeal of numbered articles, they love to read “14 Thoughts Everyone Has While Restroom Snooping.” That’s real, by the way. 3. Has Jordan Found the Model for a Great Branded Web Series? As a basketball junkie, this may be my all-time favorite…
We talk a lot about data-driven content creation at Contently—basically, it’s just a fancy way of saying that you measure what works, and then double down on that. Well, this spring we brought you “10 Charts That Are Changing the Way We Measure Content“—with over 4,000 shares and 50,000 attention minutes spent with it, it’s safe to say the charts provided some much-needed infor ...