Lookalike Audiences

  • #13: Does Advertising on Facebook Really Work?

    … This episode of the Online Marketing Made Easy Podcast, is brought to you as a direct response to your feedback. Some of you may have seen me post an image on my Facebook Page of two soda bottles. One soda bottle said “Facebook Advertising” and the other one said “Webinars that Convert.” I asked, “What […] The post #13: Does Advertising…

    Amy Porterfieldin Social EMail Content Facebook Retargeting- 12 readers -
  • Three strategies for cracking the B2B code on Facebook

    … business if they’re browsing Facebook. These assumptions, however, are quite inaccurate – and with the right strategies and targeting in place, Facebook can indeed be an effective B2B platform. Below are three key strategies for how to make your B2B marketing successful on Facebook. Build a layered Lookalike strategy Lookalike audiences are one…

    Search Engine Watchin Social- 20 readers -
  • 7 Essential Facebook Advertising Tools for Driving Digital Revenue

    … pieces of creative all in one ad unit? Carousel Ads are great for online retailers looking to show off numerous products, mobile app marketers with eye-catching in-app imagery, and lead generation companies wishing to highlight several benefits of their product or service. No matter what your goal is, these scrollable ads will help you drive…

    Nanigansin Social- 20 readers -
  • Why B2B Advertisers Need Facebook

    … marketing carry a $25,000 minimum over each three-month period. That buys the help of a dedicated representative, but it’s too expensive for the majority of smaller businesses–especially advertisers new to the platform that haven’t had the chance to warm up to a long-term commitment. Leverage first-party data: Facebook’s custom audiences allow…

    AllFacebookin Social Facebook Retargeting- 46 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … lookalike audiences, they are premade audience targeting that you can simply insert into your ad sets in the future. The only caveat is that you cannot exclude these audiences from your targeting, so think carefully how you want to go about it. Here are some tips that I have found to be useful over the years of saved audience building: First…

    AllFacebookin Social Facebook- 21 readers -
  • Influencer Marketing in 2017 to Evolve into Brand/Agency-Owned Networks

    … and agencies by allowing them to manage their most enthusiastic and influential brand ambassadors, while also allowing for discovery of new influencers through lookalike audience building. Brands find tremendous value in owning relationships so they can activate whenever they want, however they want with transparency and control. Brands are able…

    AllFacebookin Social YouTube- 30 readers -
  • The Value of Paid Social

    … With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching. Followers…

    AllTwitterin Social Facebook Twitter Retargeting- 36 readers -
  • More New Features for Facebook’s Analytics for Apps

    … Facebook released more new features for its Analytics for Apps: support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015, and updates have included the addition of custom audiences and lookalike audiences last October…

    David Cohen/ AllFacebookin Social Facebook- 29 readers -
  • Playing to Win: 3 Scaling Strategies For Mobile Game Advertisers

    … strategy for mobile game companies who want to take their latest launch to the next level — or keep an older title relevant. Following these three steps will help you scale your mobile game advertising campaigns: 1. Power Up With Lookalike Audiences Delivering your ads to new people is less of a gamble if you hedge your bets with Lookalike Audiences…

    Nanigans- 21 readers -
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