Lookalike Audiences

    • Why B2B Advertisers Need Facebook

      Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates the world’s largest professiona ...

      AllFacebookin Social Facebook Retargeting- 20 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … lookalike audiences, they are premade audience targeting that you can simply insert into your ad sets in the future. The only caveat is that you cannot exclude these audiences from your targeting, so think carefully how you want to go about it. Here are some tips that I have found to be useful over the years of saved audience building: First…

    AllFacebookin Social Facebook- 11 readers -
  • Influencer Marketing in 2017 to Evolve into Brand/Agency-Owned Networks

    … will be advocating for the brand digitally and in real life, offering word-of-mouth recommendations and living the lifestyle that the brand views as authentic to their voice. Similar to how brands have sponsored athletes, you’ll see sponsorships arise in many different categories within consumer-facing products. What we’ve discovered by tracking…

    AllFacebookin Social YouTube- 19 readers -
  • The Value of Paid Social

    … With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching. Followers…

    AllTwitterin Social Facebook Twitter Retargeting- 21 readers -
  • More New Features for Facebook’s Analytics for Apps

    … and a long list of new features earlier this month: people insights, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface. Product manager Josh Twist provided details on the latest round of new Analytics for Apps features in a blog post: Analytics…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • Playing to Win: 3 Scaling Strategies For Mobile Game Advertisers

    … to grow the user base of its new game, Magic Rush. In just four months, the Chinese game developer achieved impressive reurns on a large scale: 12X growth in daily app installs 20% improvement in cost-per-install 10X scale in daily Facebook ad spend 2% average CTR across all geographies 11X more countries targeted 2. Put Your Ad Creative…

    Nanigans- 11 readers -
  • Facebook Adds 2 Global Ad-Targeting Features

    … Facebook introduced two new features to aid advertisers seeking to target new countries. The social network said in a Facebook for Business post that its lookalike audiences tool now contains a new feature that enables brands to target users in new countries with similar characteristics to users in the countries they are already targeting…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … according to the number of people reached. With shared media, the advertising brand provides tools to its own loyal audience to create and share branded marketing with their peers, a form of guided word-of-mouth marketing. Snapchat, for example, with its branded filters that enable users to create and share branded selfies or videos with their Snapchat…

    AllFacebookin Social- 13 readers -
  • Why So Many Retail Advertisers Are Leaving Revenue On The Table

    … the performance of your ad spend when all the data is in a black box — which means the likelihood that you are underpaying for high-value customers or overpaying for those who won’t convert is high. And it’s equally difficult to understand what resonates with your audience when your audience is one layer removed from you. Without a direct feedback…

    Nanigans- 13 readers -
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … by using historical data about your customer base to segment multiple target audiences. From there, create custom audiences by loading your current database into Facebook. To gain even more reach, leverage the platform’s lookalike audiences function to target similar customers. Testing and optimization: When testing and optimizing a Facebook email…

    AllFacebookin Facebook Twitter- 18 readers -
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