Lookalike Audiences

  • Why B2B Advertisers Need Facebook

    … account for less than 20 percent of revenue. To sustain this growth, Facebook rolls out new targeting methods and ad formats faster than any other platform. Facebook emphasizes a seamless advertiser experience, most evident in lead ads, which has LinkedIn playing catch up. While LinkedIn auto-fills a user’s information when he or she clicks…

    AllFacebookin Social Facebook Retargeting- 28 readers -
  • 4 Tips for Building a Social Media Conversion Strategy

    … to are already familiar with your brand and are, as a result, more likely to convert. There are many more features that allow you to target users of social media sites based on interest and activities they are involved in. Be sure to use these features to your advantage. John Stevens is the founder and CEO of HostingFacts Reviews and a sales and marketing consultant to hundreds of businesses. Image courtesy of Shutterstock. …

    Inside Facebookin Social EMail Google Facebook Twitter Retargeting- 19 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … of hundred thousand. You now have your lookalike audience in there, so just go through the normal steps of choosing the age and gender, interests, behaviors, purchasing habits, income, etc.–whatever you have in your Excel sheet, really. After you have filled out the necessary information, click “create audience,” and it will be available for you…

    AllFacebookin Social Facebook- 11 readers -
  • Influencer Marketing in 2017 to Evolve into Brand/Agency-Owned Networks

    … the daily shares of more than 2 million people across Instagram, YouTube, blogs, Pinterest and Vine is that there are authentic people that you can discover and forge relationships with to be brand ambassadors and manage within your own influencer network. By owning these relationships and bringing these influencers into your own influencer network…

    AllFacebookin Social YouTube- 20 readers -
  • The Value of Paid Social

    … pixel capabilities, which enable tracking of on-site actions and audiences for retargeting. Measurement: Measurement studies allow brands to track online and in-store actions. Here is a breakdown of organic versus paid activity, by social platform: Twitter Twitter is a real-time platform where users seek out the latest news and updates. Users…

    AllTwitterin Social Facebook Twitter Retargeting- 26 readers -
  • More New Features for Facebook’s Analytics for Apps

    … and a long list of new features earlier this month: people insights, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface. Product manager Josh Twist provided details on the latest round of new Analytics for Apps features in a blog post: Analytics…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Playing to Win: 3 Scaling Strategies For Mobile Game Advertisers

    … When it comes to mobile games, user acquisition is a constantly moving target. Advertising campaigns that perform well now may drop off in conversions a couple weeks later, and there’s always another title waiting in the wings to claim your hard-earned installers. Scaling social advertising campaigns to reach new audiences is an essential…

    Nanigans- 12 readers -
  • Facebook Adds 2 Global Ad-Targeting Features

    …, adding that this can be done by uploading lists of existing customers or high-potential leads. Facebook also announced that advertisers with the objectives of websites conversions or mobile application installs can now use its extended location targeting capabilities by selection regions or trade zones, and the social network will deliver ads…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … “Shared media” is outperforming traditional digital advertising by 10 times. So what exactly is shared media, and why is it so successful? In traditional media buying, the advertiser buys audience exposure from a publisher, broadcaster or ad network. The publisher or ad network shows the ad to its audience and is paid by the advertiser…

    AllFacebookin Social- 15 readers -
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