Lookalike Audiences

  • #13: Does Advertising on Facebook Really Work?

    … This episode of the Online Marketing Made Easy Podcast, is brought to you as a direct response to your feedback. Some of you may have seen me post an image on my Facebook Page of two soda bottles. One soda bottle said “Facebook Advertising” and the other one said “Webinars that Convert.” I asked, “What […] The post #13: Does Advertising…

    Amy Porterfieldin Social EMail Content Facebook Retargeting- 12 readers -
  • Three strategies for cracking the B2B code on Facebook

    … business if they’re browsing Facebook. These assumptions, however, are quite inaccurate – and with the right strategies and targeting in place, Facebook can indeed be an effective B2B platform. Below are three key strategies for how to make your B2B marketing successful on Facebook. Build a layered Lookalike strategy Lookalike audiences are one…

    Search Engine Watchin Social- 26 readers -
  • 7 Essential Facebook Advertising Tools for Driving Digital Revenue

    … for kids in the past. 6. Lookalike Audiences If you already keep a list of your most valuable customers, you can find more Facebook users like them with Lookalike Audiences. This targeting method provides a powerful way to reach customers who are more likely to convert based on their interests in similar products or services. If you want to expand your…

    Nanigansin Social- 21 readers -
  • Why B2B Advertisers Need Facebook

    … advertisers to upload customer-relationship-management data in order to match customer information to Facebook users. LinkedIn doesn’t offer this yet. Secondly, advertisers have the ability to retarget site visitors on Facebook given proper pixel placement, but not on LinkedIn. On Facebook, advertisers can create custom audiences based on engagement (e.g…

    AllFacebookin Social Facebook Retargeting- 47 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … lookalike audiences, they are premade audience targeting that you can simply insert into your ad sets in the future. The only caveat is that you cannot exclude these audiences from your targeting, so think carefully how you want to go about it. Here are some tips that I have found to be useful over the years of saved audience building: First…

    AllFacebookin Social Facebook- 21 readers -
  • Influencer Marketing in 2017 to Evolve into Brand/Agency-Owned Networks

    … and agencies by allowing them to manage their most enthusiastic and influential brand ambassadors, while also allowing for discovery of new influencers through lookalike audience building. Brands find tremendous value in owning relationships so they can activate whenever they want, however they want with transparency and control. Brands are able…

    AllFacebookin Social YouTube- 30 readers -
  • The Value of Paid Social

    … Lenses and Geofilters or buying Snap Ads. Conclusion With the evolution of algorithm-based news feeds, organic activity is reaching fewer and fewer users. On top of that, users aren’t following or liking brands on these platforms as much as they used to. And since fans and followers only represent a very small percentage of a brand’s total audience…

    AllTwitterin Social Facebook Twitter Retargeting- 37 readers -
  • More New Features for Facebook’s Analytics for Apps

    … Facebook released more new features for its Analytics for Apps: support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015, and updates have included the addition of custom audiences and lookalike audiences last October…

    David Cohen/ AllFacebookin Social Facebook- 30 readers -
  • Playing to Win: 3 Scaling Strategies For Mobile Game Advertisers

    … When it comes to mobile games, user acquisition is a constantly moving target. Advertising campaigns that perform well now may drop off in conversions a couple weeks later, and there’s always another title waiting in the wings to claim your hard-earned installers. Scaling social advertising campaigns to reach new audiences is an essential…

    Nanigans- 21 readers -
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