Lookalike Audiences

  • #13: Does Advertising on Facebook Really Work?

    … This episode of the Online Marketing Made Easy Podcast, is brought to you as a direct response to your feedback. Some of you may have seen me post an image on my Facebook Page of two soda bottles. One soda bottle said “Facebook Advertising” and the other one said “Webinars that Convert.” I asked, “What […] The post #13: Does Advertising…

    Amy Porterfieldin Social EMail Content Facebook Retargeting- 12 readers -
  • #50: How to Automate Leads and Sales with Smart Paid Ads

    … Today’s show is #50…that’s right, my 50th episode of the “Online Marketing Made Easy” podcast. In honor of Episode #50, I’m giving away a prize: a membership into my signature program, The Profit Lab. This program shows how to build business funnels so that you can grow your email list and profit from your leads. […] The post #50: How to Automate Leads and Sales with Smart Paid Ads appeared first on Amy Porterfield | Online Marketing Expert. …

    Amy Porterfieldin Social Facebook How To's Retargeting- 12 readers -
  • Three strategies for cracking the B2B code on Facebook

    … business if they’re browsing Facebook. These assumptions, however, are quite inaccurate – and with the right strategies and targeting in place, Facebook can indeed be an effective B2B platform. Below are three key strategies for how to make your B2B marketing successful on Facebook. Build a layered Lookalike strategy Lookalike audiences are one…

    Search Engine Watchin Social- 24 readers -
  • 7 Essential Facebook Advertising Tools for Driving Digital Revenue

    … Facebook’s user interface. Audience Options 5. Custom Audiences A Custom Audience is an ad targeting option that lets marketers serve ads to their existing customers. Custom Audiences work best when segmented by behavior or demographic – for example, people whose purchases have high average order value, or parents who have bought multiple items…

    Nanigansin Social- 21 readers -
  • Why B2B Advertisers Need Facebook

    …., people who viewed a video or interacted with a brand’s page or posts) and target lookalike users for all of the mentioned above. These vast first-party options put Facebook above the rest of the social platforms. Pace of innovation: More than 95 percent of Facebook’s revenue comes directly from advertising, whereas LinkedIn’s marketing solutions…

    AllFacebookin Social Facebook Retargeting- 47 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … lookalike audiences, they are premade audience targeting that you can simply insert into your ad sets in the future. The only caveat is that you cannot exclude these audiences from your targeting, so think carefully how you want to go about it. Here are some tips that I have found to be useful over the years of saved audience building: First…

    AllFacebookin Social Facebook- 21 readers -
  • Influencer Marketing in 2017 to Evolve into Brand/Agency-Owned Networks

    Influencer marketing took a huge leap forward in 2016, as brands began to fully realize the power behind social media and those with loyal and engaged followings. As the CEO of an influencer marketing platform for five years, I’ve seen firsthand how brands have successfully and unsuccessfully navigated these previously unchartered waters.

    AllFacebook- 30 readers -
  • The Value of Paid Social

    … With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching. Followers…

    AllTwitterin Social Facebook Twitter Retargeting- 37 readers -
  • More New Features for Facebook’s Analytics for Apps

    … Facebook released more new features for its Analytics for Apps: support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015, and updates have included the addition of custom audiences and lookalike audiences last October…

    David Cohen/ AllFacebookin Social Facebook- 30 readers -
  • Playing to Win: 3 Scaling Strategies For Mobile Game Advertisers

    … When it comes to mobile games, user acquisition is a constantly moving target. Advertising campaigns that perform well now may drop off in conversions a couple weeks later, and there’s always another title waiting in the wings to claim your hard-earned installers. Scaling social advertising campaigns to reach new audiences is an essential…

    Nanigans- 21 readers -
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