Lookalike Audiences

    • The Value of Paid Social

      With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching.

      AllTwitter- 12 readers -
    • More New Features for Facebook’s Analytics for Apps

      Facebook released more new features for its Analytics for Apps: support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015, and updates have included the addition of custom audiences and lookalike audiences last October and a long list of new features earlier ...

      David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • Playing to Win: 3 Scaling Strategies For Mobile Game Advertisers

    … strategy for mobile game companies who want to take their latest launch to the next level — or keep an older title relevant. Following these three steps will help you scale your mobile game advertising campaigns: 1. Power Up With Lookalike Audiences Delivering your ads to new people is less of a gamble if you hedge your bets with Lookalike Audiences…

    Nanigans- 9 readers -
  • Facebook Adds 2 Global Ad-Targeting Features

    … to those regions and optimize delivery to countries with the greatest returns. Finally, the social network introduced resources for advertisers looking to expand their global targeting: international marketing webinars and a handbook with information on targeting the right users in new countries. Advertisers: What are your thoughts on these new options from Facebook? Image courtesy of Shutterstock. …

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … “Shared media” is outperforming traditional digital advertising by 10 times. So what exactly is shared media, and why is it so successful? In traditional media buying, the advertiser buys audience exposure from a publisher, broadcaster or ad network. The publisher or ad network shows the ad to its audience and is paid by the advertiser…

    AllFacebookin Social- 6 readers -
  • Why So Many Retail Advertisers Are Leaving Revenue On The Table

    … the performance of your ad spend when all the data is in a black box — which means the likelihood that you are underpaying for high-value customers or overpaying for those who won’t convert is high. And it’s equally difficult to understand what resonates with your audience when your audience is one layer removed from you. Without a direct feedback…

    Nanigans- 8 readers -
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox. The average person can expect a spate of 90 new emails today, and by 2019, that number will rise to an estimated 96. Still, cultivating a healthy email list and reaching out to consumers is an essential…

    AllFacebookin Facebook Twitter- 11 readers -
  • AHA Likes Facebook Ads for List Marketing

    … is the most effective channel for AHA? SD: Our most effective channels are free channels coming from search and email. We’ve built a brand and that brand resonates, delivering the most authentic and loyal audience. And perhaps that’s the best lesson of all: Authentic and loyal fans are what great brands are built on. Richard Krueger is the best-selling…

    AllTwitterin Facebook- 11 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … in campaigns. Your end goal is usually pretty self-explanatory (brand awareness, sales, etc.). Your audience could be a remarketing pool, a customer-relationship-management list, a lookalike audience, etc. Finally, your campaign could be an evergreen one, a holiday sale or perhaps brand awareness. If you are looking to build your remarketing pool…

    AllFacebookin Facebook- 8 readers -
  • Pinterest Expands Ad-Targeting Options

    … the customer who bought your leather tote browses Pinterest, you can show them another bag from your latest product line. Businesses who work with one of our Marketing Developer Partners will be able to target these audiences by the end of the month. To make it easier for you to onboard your data, we’re also working with Epsilon and LiveRamp…

    David Cohen/ AllFacebookin Social Retargeting- 6 readers -
Get the top posts daily into your mailbox!
More from around the web