A lookbook is a collection of photographs compiled to show off a model, a photographer, a style, or stylist or a clothing line. Usually, bloggers or vloggers will "model" fashionable looks for that month or season. This gives viewers ideas on how to style outfits, or to show what the latest fashions are. It is an especially popular term with "fashion bloggers".Lookbooks in their online form can be described as "fashion diaries" because bloggers are constantly updating them on a daily or weekly basis. However, sometimes they are made to compile the looks of other people such as a celebrity, politician or socialite. They can also be used as an artist's portfolio.
Posts about Lookbooks
  • 15 Ecommerce Resolutions for 2015: Part 3

    … more money at social! 14. Close the content + commerce gap Ecommerce isn’t just confined to the online catalog anymore. Social networks, micro sites, interactive widgets, lookbooks, video, apps and digital-in-store all present opportunities to merchandise beyond the storefront, but to truly close the gap between content and commerce requires…

    Linda Bustos/ Get Elasticin Social Paid Search EMail- 14 readers -
  • Closing the Gaps in the Content + Commerce Trend

    … ecommerce content — and their experience hits and misses. Lookbooks Glossy, editorial magazine-style lookbooks such as this one from Kate Spade are a favorite way for brands to merchandise. But to view and buy products, the customer must click out of the experience, launching a new page from the e-store. The next best experience Ideally, product…

    Linda Bustos/ Get Elasticin Social Content Facebook YouTube- 10 readers -
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