A lookbook is a collection of photographs compiled to show off a model, a photographer, a style, or stylist or a clothing line. Usually, bloggers or vloggers will "model" fashionable looks for that month or season. This gives viewers ideas on how to style outfits, or to show what the latest fashions are. It is an especially popular term with "fashion bloggers".Lookbooks in their online form can be described as "fashion diaries" because bloggers are constantly updating them on a daily or weekly basis. However, sometimes they are made to compile the looks of other people such as a celebrity, politician or socialite. They can also be used as an artist's portfolio.
Posts about Lookbooks
  • 15 Ecommerce Resolutions for 2015: Part 3

    … more money at social! 14. Close the content + commerce gap Ecommerce isn’t just confined to the online catalog anymore. Social networks, micro sites, interactive widgets, lookbooks, video, apps and digital-in-store all present opportunities to merchandise beyond the storefront, but to truly close the gap between content and commerce requires…

    Linda Bustos/ Get Elasticin Social Paid Search EMail- 13 readers -
  • Closing the Gaps in the Content + Commerce Trend

    … — the expression on Jim’s face says it all…) As much as retailers are looking more like publishers, some publishers have embraced native ecommerce as a business model (selling directly vs. being an affiliate). JackThreads is a success story, a spinoff from the popular Thrillist blog/newsletter, leveraging its popular Thrillist articles to create…

    Linda Bustos/ Get Elasticin Social Content Facebook YouTube- 5 readers -
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