Lord & Taylor

  • What is Native Advertising?

    … As defined by the FTC, native advertising is deceptive if there is a material misrepresentation or even if there’s an omission of information that is likely to mislead the consumer acting reasonably in the circumstances. That’s a subjective statement, and I’m not sure I want to defend myself against the powers of the government. What is Native…

    Douglas Karr/ Marketing Technology Blog- 40 readers -
  • With His Disclosure Fail, Scott Disick Finally (Accidentally) Did Something Right

    … reputable companies. The reason for this is likely ignorance and a generalized lack of understanding in the advertising community around what these guidelines are and how they impact influencer and native marketing efforts. If the Kardashians, collectively, have one talent, it’s their ability to capture a headline. Disick’s copy-and-paste fail surely…

    AllTwitterin Social- 16 readers -
  • Lessons Learned From Lord & Taylor’s Run-In With the FTC

    … better education: Many influencer marketing agencies and vendor platform companies are not putting enough emphasis on FTC compliance and disclosure and, as a result, brands risk meeting the same fate as Lord & Taylor. In a recent conversation with Vidcon editorial director Jim Louderback, he suggests that agency management is the first line…

    AllFacebookin Social YouTube- 15 readers -
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