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As defined by the FTC, native advertising is deceptive if there is a material misrepresentation or even if there’s an omission of information that is likely to mislead the consumer acting reasonably in the circumstances. That’s a subjective statement, and I’m not sure I want to defend myself against the powers of the government.
… Scott Disick is getting some heat these days. Last week, the reality star posted a sponsored Instagram post for Bootea, a weight loss supplement, and accidentally copied and pasted his instructions for posting within the comment box. #Oops. Anyone who has seen at least 30 minutes of Keeping Up With the Kardashians–and admit it, most of us have…
… for violating its mandate that companies not engage in unfair or deceptive marketing. However, this wasn’t the case with the Machinima FTC ruling, in which the commission pointed the blame at the multichannel network–not the advertiser, Microsoft’s Xbox–for not disclosing that the YouTube videos were part of a paid influencer campaign. So we have two…