Lord & Taylor

  • What is Native Advertising?

    … pieces shouldn’t suggest or imply to consumers that they are anything other than an advertisement. If a disclosure is necessary to prevent deception, the disclosure must be clear and it must be prominent. Adam Solomon, Michelman & Robinson I wouldn’t ever risk my reputation. In fact, I get solicited almost daily to publish articles and get…

    Douglas Karr/ Marketing Technology Blog- 46 readers -
  • With His Disclosure Fail, Scott Disick Finally (Accidentally) Did Something Right

    … Scott Disick is getting some heat these days. Last week, the reality star posted a sponsored Instagram post for Bootea, a weight loss supplement, and accidentally copied and pasted his instructions for posting within the comment box. #Oops. Anyone who has seen at least 30 minutes of Keeping Up With the Kardashians–and admit it, most of us have…

    AllTwitterin Social- 17 readers -
  • Lessons Learned From Lord & Taylor’s Run-In With the FTC

    … for violating its mandate that companies not engage in unfair or deceptive marketing. However, this wasn’t the case with the Machinima FTC ruling, in which the commission pointed the blame at the multichannel network–not the advertiser, Microsoft’s Xbox–for not disclosing that the YouTube videos were part of a paid influencer campaign. So we have two…

    AllFacebookin Social YouTube- 18 readers -
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