Lord & Taylor

  • What is Native Advertising?

    … Advertising? The Federal Trade Commission defines native advertising as any content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online. FTC Native Advertising: A Guide for Businesses Last year, Lord & Taylor paid 50 online fashion influencers to post Instagram…

    Douglas Karr/ Marketing Technology Blog- 53 readers -
  • With His Disclosure Fail, Scott Disick Finally (Accidentally) Did Something Right

    … reputable companies. The reason for this is likely ignorance and a generalized lack of understanding in the advertising community around what these guidelines are and how they impact influencer and native marketing efforts. If the Kardashians, collectively, have one talent, it’s their ability to capture a headline. Disick’s copy-and-paste fail surely…

    AllTwitterin Social- 21 readers -
  • Lessons Learned From Lord & Taylor’s Run-In With the FTC

    … In case you missed it, Lord & Taylor recently came under fire with the Federal Trade Commission as a result of one of its influencer marketing campaigns. The brand had partnered with several fashion bloggers and Nylon to promote its new Design Lab clothing line. However Lord & Taylor neglected to make it clear to consumers…

    AllFacebookin Social YouTube- 19 readers -
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