Lord & Taylor

  • What is Native Advertising?

    … Advertising? The Federal Trade Commission defines native advertising as any content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online. FTC Native Advertising: A Guide for Businesses Last year, Lord & Taylor paid 50 online fashion influencers to post Instagram…

    Douglas Karr/ Marketing Technology Blog- 54 readers -
  • With His Disclosure Fail, Scott Disick Finally (Accidentally) Did Something Right

    … Scott Disick is getting some heat these days. Last week, the reality star posted a sponsored Instagram post for Bootea, a weight loss supplement, and accidentally copied and pasted his instructions for posting within the comment box. #Oops. Anyone who has seen at least 30 minutes of Keeping Up With the Kardashians–and admit it, most of us have…

    AllTwitterin Social- 22 readers -
  • Lessons Learned From Lord & Taylor’s Run-In With the FTC

    … In case you missed it, Lord & Taylor recently came under fire with the Federal Trade Commission as a result of one of its influencer marketing campaigns. The brand had partnered with several fashion bloggers and Nylon to promote its new Design Lab clothing line. However Lord & Taylor neglected to make it clear to consumers…

    AllFacebookin Social YouTube- 19 readers -
Get the top posts daily into your mailbox!