L'Oréal

"Loreal" redirects here. This can also be the adjective related to lore.The L'Oréal Group is a French cosmetics and beauty company, headquartered in Clichy, Hauts-de-Seine, France. It is the world's largest cosmetics company, and has a registered office in Paris It has developed activities in the field of cosmetics, concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatological, tissue engineering and pharmaceutical fields and is the top nanotechnology patent-holder in the United States.
Posts about L'Oréal
  • Why L’Oréal Launched a Beauty Newsroom

    … Eugene Schueller is best known as the young chemist who founded L’Oréal in 1909. But many might not realize that he was also one of the most innovative advertisers of his time—and a pioneer of content marketing. Before L’Oréal came to be, Schueller was breaking ground as an editor for the hairdressing magazine La Coiffure de Paris. In 1912, he…

    Amanda Walgrove/ The Content Strategist- 13 readers -
  • Build it? Buying Niche Media May be Better

    … Why spend years building an audience for your brand if you can buy a turnkey niche media property? When we need a new kitchen table, few of us head to the local hardware store to pick up timber. We know the experts do it better. So, why are brands building their own content marketing foundations without seriously considering a ready-made option…

    Content Marketing Institute- 11 readers -
  • How to fix social media and banner ads

    … with brand equity will be more shareable in news and social without an obligatory ad spend. A food/drink brand that develops a cause marketing program highlighting the problem of clean water or a quantified-self mobile app from a yogurt brand that brings awareness to women’s health issues, will get more of a social life than taglines copy…

    Digidayin Social Facebook How To's- 12 readers -
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