Loren Mcdonald

  • 13 Marketing Stars Show The Big Picture of Content Marketing Strategy

    ….” @jcleaver tweet this Carlos Abler: “Become your customer’s hero by using archetypes to find the best fit for their needs.” @Carlos_Abler tweet this Jay Baer: “Like trying to cut your hair sans mirror, content w/o strategy is possible, but not advisable.” @JayBaer tweet this John Jantsch: “Today, SEO doesn’t really exist outside the context of content…

    Ashley Zeckman/ TopRank®in Content- 26 readers -
  • The Role of Big Data in the Future of B2B Marketing

    … Analytics: Right Time & Place Loren McDonald @LorenMcDonald Vice President, Industry Relations at Silverpop, an IBM Company The future of B2B marketing will combine a prospect’s social graph, online behavior, content interactions, demographic and firmagraphic information with scoring, predictive analytics and marketing, content…

    Lee Odden/ TopRank®- 20 readers -