Loren Mcdonald

  • Is Cognitive Technology the End of Marketing As We Know It?

    … “Will artificial intelligence replace marketers in the near future?” This is the compelling question posted by Loren McDonald of IBM Watson Marketing during his presentation at the recent Digital Summit conference in Los Angeles. While many marketers might consider this a provocative presentation opener, there are some blunt realities marketers…

    Lee Odden/ TopRank®in Paid Search- 23 readers -
  • The Role of Big Data in the Future of B2B Marketing

    … Analytics: Right Time & Place Loren McDonald @LorenMcDonald Vice President, Industry Relations at Silverpop, an IBM Company The future of B2B marketing will combine a prospect’s social graph, online behavior, content interactions, demographic and firmagraphic information with scoring, predictive analytics and marketing, content…

    Lee Odden/ TopRank®- 30 readers -