Loren Mcdonald

    • Is Cognitive Technology the End of Marketing As We Know It?

      “Will artificial intelligence replace marketers in the near future?” This is the compelling question posted by Loren McDonald of IBM Watson Marketing during his presentation at the recent Digital Summit conference in Los Angeles. While many marketers might consider this a provocative presentation opener, there are some blunt realities marketers need to consider if they want t ...

      Lee Odden/ TopRank®in Paid Search- 15 readers -
  • 13 Marketing Stars Show The Big Picture of Content Marketing Strategy

    … marketing strategy.” @ducttape tweet this Loren McDonald: “Develop “umbrella” content that can be leveraged into multiple forms.” “@LorenMcDonald tweet this Kristina Halvorson: “Marketers need to advocate beyond content delivery & focus on building customer relationships.” @halvorson tweet this Brian Clark: “Put yourself in the customers…

    Ashley Zeckman/ TopRank®in Content- 28 readers -
  • The Role of Big Data in the Future of B2B Marketing

    … Analytics: Right Time & Place Loren McDonald @LorenMcDonald Vice President, Industry Relations at Silverpop, an IBM Company The future of B2B marketing will combine a prospect’s social graph, online behavior, content interactions, demographic and firmagraphic information with scoring, predictive analytics and marketing, content…

    Lee Odden/ TopRank®- 24 readers -