Loss Leader

A loss leader (also leader) is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services. With this sales promotion—marketing strategy, a "leader" is used as a related term and can mean any popular article, i.e., one sold at a normal price.
Posts about Loss Leader
  • WeddingWire CEO: Building Technology For The Ephemeral Consumer

    … In a few months, I’m getting married. That means I will spend the next half-year enmeshed in a $100-billion wedding industry that views me and my fiance as a consumer supernova — a bright flash of emotional spending that will disappear (hopefully) forever in a matter of months. The ephemeral quality of the wedding consumer creates a fascinating…

    Steven Jacobs/ Street Fight- 9 readers -
  • Affiliate Marketing 101 For Affiliates and Product Owners

    … quickly that all the advertisers through AdSense were Affiliate Marketers. So I followed the money and signed up to these affiliates and that started my world of selling other people’s products as an affiliate. The Affiliate Marketing world is composed of 2 core components and I have been on both sides of the coin: The Publisher – Commonly referred…

    Jeremy Schoemaker/ ShoeMoneyin Affiliate- 6 readers -
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