Loss Leader

A loss leader (also leader) is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services. With this sales promotion—marketing strategy, a "leader" is used as a related term and can mean any popular article, i.e., one sold at a normal price.
Posts about Loss Leader
  • WeddingWire CEO: Building Technology For The Ephemeral Consumer

    … for them. We all know that it matters because when you’re selling to small businesses, building relationships is so much about trust. And being able to have multiple products that help them be better businesses expands that relationship, allowing us to sell more advertising. We’ve seen Groupon and others treat software as a loss leader and give…

    Steven Jacobs/ Street Fight- 10 readers -
  • Affiliate Marketing 101 For Affiliates and Product Owners

    … this really drilled down that I knew not only the profit of every individual affiliate but also the refund/chargeback rate and lifetime value. Affiliate marketing is an amazing industry that is rapidly being regulated and evolving. The most prosperous days were in the 2004-2008 era. However there is still a HUGE opportunity for both affiliates…

    Jeremy Schoemaker/ ShoeMoneyin Affiliate- 6 readers -
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