Loss Leader

A loss leader (also leader) is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services. With this sales promotion—marketing strategy, a "leader" is used as a related term and can mean any popular article, i.e., one sold at a normal price.
Posts about Loss Leader
  • WeddingWire CEO: Building Technology For The Ephemeral Consumer

    … for them. We all know that it matters because when you’re selling to small businesses, building relationships is so much about trust. And being able to have multiple products that help them be better businesses expands that relationship, allowing us to sell more advertising. We’ve seen Groupon and others treat software as a loss leader and give…

    Steven Jacobs/ Street Fight- 6 readers -
  • Affiliate Marketing 101 For Affiliates and Product Owners

    … quickly that all the advertisers through AdSense were Affiliate Marketers. So I followed the money and signed up to these affiliates and that started my world of selling other people’s products as an affiliate. The Affiliate Marketing world is composed of 2 core components and I have been on both sides of the coin: The Publisher – Commonly referred…

    Jeremy Schoemaker/ ShoeMoneyin Affiliate- 3 readers -
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