Loss Leader

A loss leader (also leader) is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services. With this sales promotion—marketing strategy, a "leader" is used as a related term and can mean any popular article, i.e., one sold at a normal price.
Posts about Loss Leader
  • WeddingWire CEO: Building Technology For The Ephemeral Consumer

    … dynamic for technology companies that serve the market. Services need to acquire, develop and monetize users within a 12-18 month timeframe, creating an unparalleled sort of urgency for both consumers and service providers, as well as technology providers. One of the largest firms catering to this set is WeddingWire, a Washington-DC based company…

    Steven Jacobs/ Street Fight- 14 readers -
  • Affiliate Marketing 101 For Affiliates and Product Owners

    … side – you have to do whatever it takes to get started. It might mean you have to pre-pay 1-10k (depending on quality) to get them to do a “test”. You might have to do a loss leader to get some traction. By loss leader I mean you pay out more than you make. For instance with our product that sold for $97/$79 we paid out as much as $130. We lost about…

    Jeremy Schoemaker/ ShoeMoneyin Affiliate- 7 readers -
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