Loss Leader

A loss leader (also leader) is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services. With this sales promotion—marketing strategy, a "leader" is used as a related term and can mean any popular article, i.e., one sold at a normal price.
Posts about Loss Leader
  • WeddingWire CEO: Building Technology For The Ephemeral Consumer

    … for them. We all know that it matters because when you’re selling to small businesses, building relationships is so much about trust. And being able to have multiple products that help them be better businesses expands that relationship, allowing us to sell more advertising. We’ve seen Groupon and others treat software as a loss leader and give…

    Steven Jacobs/ Street Fight- 15 readers -
  • Affiliate Marketing 101 For Affiliates and Product Owners

    … sales person on the internet. The Advertiser – Commonly referred to in the industry as the offer or the product owner. This is the company that sets up the affiliate program in house or with a network. As the product owner you are in essence the business owner. Financially you have little downside. You know what your margins are and what you can pay…

    Jeremy Schoemaker/ ShoeMoneyin Affiliate- 8 readers -
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