Loss Leader

A loss leader (also leader) is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services. With this sales promotion—marketing strategy, a "leader" is used as a related term and can mean any popular article, i.e., one sold at a normal price.
Posts about Loss Leader
  • WeddingWire CEO: Building Technology For The Ephemeral Consumer

    … In a few months, I’m getting married. That means I will spend the next half-year enmeshed in a $100-billion wedding industry that views me and my fiance as a consumer supernova — a bright flash of emotional spending that will disappear (hopefully) forever in a matter of months. The ephemeral quality of the wedding consumer creates a fascinating…

    Steven Jacobs/ Street Fight- 16 readers -
  • Affiliate Marketing 101 For Affiliates and Product Owners

    … creativity. No matter what side you are on you HAVE to log every little component of data you can. On the affiliate side you need to be constantly testing and measuring user behavior. What web browsers convert the best. Desktop or mobile. Geographic. Landing page optimization and testing. Tons of stuff here to make a huge difference. On the publisher…

    Jeremy Schoemaker/ ShoeMoneyin Affiliate- 10 readers -
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