Lower Case J Journalism

  • What Is ‘Lowercase-J Journalism’ and Why Do Brand Editors Love It?

    … contributors “build stories around research and produce good content.” Whatever they’re working on will somehow connect to GE, but oftentimes, “GE” won’t appear until the reader is well into the meat of the story. This phenomenon is known among content marketers as lowercase-j journalism—interesting stories, such as this piece about a GE team that 3D…

    The Content Strategistin Content- 29 readers -
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