LowerMyBills.com is a consumer finance corporate web site that connects prospective mortgage borrowers to lenders. It was founded by Matt Coffin in 1999. It is well known for its banner ads, which generally include bizarre or nonsensical animations or soundless video clips that are not related to financial matters. Its corporate offices are in Los Angeles, California.The then-privately held company was purchased in 2005 by Experian for $330 million, with performance-based incentives that could add an additional $50 million over the next two years. In the year ending March 31, 2005. the company had an operating profit of $26 million on sales of $120 million.