• How Football Viewership Trends Impact Brand Advertisers

    … Sports bars suffered in the wake of declining NFL ratings last season, but a drop in viewership could actually benefit hardware stores, gas stations, and supermarkets, according to a new analysis just released this morning by the location intelligence company Foursquare. Television ratings for professional football were down 9% during…

    Stephanie Miles/ Street Fightin How To's- 19 readers -
  • Leveraging TV to Lift Brands

    … to TV to achieve multiple goals and metrics. Defining “Brand Lift” For the context of this topic, “brand lift” is a positive increase in how audiences view a company and how often they think about it – a measure of “stickiness.” The need for this lift is important for many brands, especially housewares makers and other companies that produce broad…

    Marketing Technology Blog- 30 readers -
  • The Arrival of Immersive Marketing, Journalism, and Education

    … experience. What’s the difference between VR and AR? Virtual reality (VR) is a digital recreation of the environment around the user, while augmented reality (AR) overlays virtual elements in the real world. Don’t believe me? Take a look at some industries already embracing VR/AR. Immersive Journalism This week CNN debuted a dedicated VR…

    Marketing Technology Blog- 38 readers -
  • New Look for Pinterest Business Profiles

    … Pinterest announced several updates to its business profiles: a new rotating showcase, the ability to highlight boards and Buyable Pins and a consistent design across the web and mobile. Product manager Adam Barton detailed the updates in a blog post, saying that the updates will begin rolling out to desktop and mobile users Wednesday…

    David Cohen/ Inside Facebookin Social- 14 readers -
  • Facebook Testing New Multiproduct News Feed Ads

    … Facebook is testing a new type of multiproduct News Feed ad with advertisers including Michael Kors and Lowe’s. Marty Swant of SocialTimes parent Adweek reported that the new ad units work as follows: A main image or video is featured, with related product images underneath, and when users click on the ad, they are directed to a second page…

    David Cohen/ AllTwitterin Facebook- 9 readers -
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