Loyalty

    • InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers

      InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers March 20, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: News For retailers who are trying to charge up their repeat business, inMarket today is introducing a way to reengage with absentee customers. The company’s Lapsed Shopper Program identifies consumers who have not visited a partn ...

      Street Fight- 12 readers -
    • [eBook] How to Build Better Loyalty Emails

      It’s no secret that customers frequently switch products and service providers due to increasingly compelling offers from competitors. We see these battles play out in travel, entertainment, ecommerce and every industry in between. Competition is fierce, and many brands struggle to stand out in an increasingly competitive digital space.

      Movable Ink Blogin EMail How To's- 13 readers -
  • How to Keep Customers Loyal in 2017

    … Trends and fads are common in the quickly-evolving local marketing industry, but it appears that loyalty programs are here to stay. Nearly half of marketers say they plan to increase spending on loyalty programs in 2017, with 13% looking to boost spending “significantly” in the category. With more merchants expected to adopt or expand…

    Stephanie Miles/ Street Fightin Social How To's- 22 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13…

    AllFacebookin Mobile- 23 readers -
  • More Than One-Half of Consumers Prefer Social Customer Service (Report)

    The demand for social customer service is growing. Unfortunately, many brands struggle to meet the rising demands of consumers on social platforms, and there are still some major pain points, including providing human interaction at scale. A report from customer engagement platform provider Conversocial examines the current state of social customer service.

    AllTwitter- 21 readers -
  • Why Brand Loyalty Hinges on Social Media Engagement

    … Ask any marketer who their ideal customer is, and most will tell you the same thing: a loyal one. This is because, as we all know, keeping customers is more cost-effective and efficient than finding new ones. However, the concept of brand loyalty is often difficult to pinpoint, much less cultivate. In order to achieve brand loyalty, one must…

    AllFacebookin Social Twitter- 21 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … that don’t load within three seconds. A one-second delay in page load can possibly result in a 7 percent reduction in conversions. Your pop-ups should be stripped to the basics, requiring only the information you need for lead generation. Run A/B tests that are statistically significant Before running a full campaign, ensure that you run a split…

    AllFacebookin Social Facebook- 18 readers -
  • 4 Social Strategies to Get Ready for the Holidays

    … hashtag. Awards for winners can include free points, free shipping on a set number of purchases or percentage discounts on future purchases. Another way to engage and give back to a brand’s most loyal customer base is to run referral programs. These programs reward customers who refer their friends and family to specific products. Promoting…

    AllTwitter- 15 readers -
  • The Unexpected Ways Chat Bots Could Change Marketing

    … Poncho the Weather Cat is changing that. Poncho, a fictional cat, can be reached on Facebook Messenger and will answer all your questions about what time it’s supposed to rain on Sunday in an amusing chat conversation. For a certain audience, Poncho has made weather-checking a fun experience. The Weather Channel and others may have missed…

    AllFacebookin Social Facebook- 26 readers -
  • Local Loyalty: Klosebuy Plans to Bring Powerful Marketing to Main Street

    … I’ve never really taken advantage of loyalty programs — at least not those that require me to do more than verbally communicate a number, like I do at my grocery store. Cards, coupons and their ilk (even when digitized) seem to slip into a clutter of potential savings that I have never seemed to tidy. But that’s me, and that was then. New…

    Street Fight- 17 readers -
  • What Local Consumers Really Want From a Loyalty Program

    … Loyalty programs have come a long way since the 1930s, when one of the first-known programs had consumers collecting stamps at supermarkets and gas stations to redeem for products in the Sperry & Hutchinson catalog. Points have given way to freebies, and paper punch cards have largely been traded in for mobile apps. But the dynamics…

    Stephanie Miles/ Street Fight- 13 readers -
  • Thanx CEO: Loyalty Programs Using Data to Better Identify ROI

    … Local businesses are investing more in retention marketing in 2017, but loyalty programs can be expensive to roll out — especially without a clear mechanism for understanding return on investment. Panelists at Street Fight Summit West recently discussed how this was pushing loyalty companies into offering a wider suite of analytics tools…

    Street Fight- 20 readers -
  • #SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge

    … at Street Fight Summit West. “Our goal is to help these business owners treat every single [customer] as a unique individual. Not long from now it’s either going to be like Minority Report or like Cheers. We want it to be like Cheers.” Belly CEO Logan LaHive noted that his company had invested heavily in innovative technologies early on in its history…

    Stephanie Miles/ Street Fight- 10 readers -
  • FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’

    … While their initial iterations may have been about replacing merchants’ punchcards with digital equivalents, local loyalty companies are now more focused on using an increasingly deep trove of consumer data to promote repeat visits and better understand customer habits and inclinations. Street Fight recently caught up with FiveStars co-founder…

    Street Fight- 15 readers -
  • Belly’s LaHive: Beacon Tech ‘A Little Bit Overhyped’

    … As digital convenience at the cash register has become standard, loyalty platforms have gone digital as well — with a number of companies working to replace the punchcards many merchants have long issued to reward regulars. Belly, whose service revolves around an in-store iPad, has grown into a major player in this space over the past half…

    Street Fightin EMail- 13 readers -
  • Embracing the Power of Superfans and Social Media

    … As marketers sharpen their focus on the importance of “superfans” and move urgently to develop more sophisticated consumer loyalty programs to reach them, they’re paying closer attention to increasing the effectiveness of their social media tools. Superfans, after all, are those heavy brand users who sign up for newsletters, follow the brand…

    Inside Facebookin Social Twitter- 20 readers -
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