Loyalty

  • InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers

    … InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers March 20, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: News For retailers who are trying to charge up their repeat business, inMarket today is introducing a way to reengage with absentee customers. The company’s Lapsed Shopper Program identifies…

    Street Fight- 16 readers -
  • [eBook] How to Build Better Loyalty Emails

    … to Build Better Loyalty Emails, we’ll show you how to boost your loyalty program’s performance with high-personalized, relevant emails. You’ll learn all the contextual marketing tactics that leading brands are using to cultivate long-term customer relationships. Download the eBook now! …

    Movable Ink Blogin EMail How To's- 16 readers -
  • How to Keep Customers Loyal in 2017

    … by competitors.” (Walter Dubowec, Firefly Rewards) 4. Consider getting out of custom apps. “I expect to see restaurant merchants move away from custom apps as they take notice of the low star consumer ratings that the vast majority of these apps receive. Not every brand can pull off a custom app—it takes deep pockets to do it right and a rabid customer-base…

    Stephanie Miles/ Street Fightin Social How To's- 24 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … mobile off of their to-do list for their 2017 budgets. How are you leveraging mobile? Do you have an omnichannel approach? Is it personalized? Are you looking beyond your likes and reading actual customer conversations on social media? Mobile marketing is set to be a dominant marketing force over the next year; how’s your strategy looking? Rachel Newton is the marketing director at loyalty marketing technology provider SessionM. Image courtesy of Shutterstock. …

    AllFacebookin Mobile- 32 readers -
  • More Than One-Half of Consumers Prefer Social Customer Service (Report)

    … customer service. According to Conversocial‘s report, 54 percent of survey respondents prefer to access customer service through new channels like SMS and social, which is a continuation of the trend toward digital-first customer service. This is good for brands since it increases the number of queries addressed per hour compared with email and phone…

    AllTwitterin Social Facebook Twitter- 24 readers -
  • Why Brand Loyalty Hinges on Social Media Engagement

    … Ask any marketer who their ideal customer is, and most will tell you the same thing: a loyal one. This is because, as we all know, keeping customers is more cost-effective and efficient than finding new ones. However, the concept of brand loyalty is often difficult to pinpoint, much less cultivate. In order to achieve brand loyalty, one must…

    AllFacebookin Social Twitter- 24 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon campaigns on the largest social media site, Facebook. Running…

    AllFacebookin Social Facebook- 28 readers -
  • 4 Social Strategies to Get Ready for the Holidays

    … such programs on social media helps marketers to spread the word and make sure that their most loyal customers are aware of these special incentives. Increase subscribers The holidays are a great time to increase subscribers to a brand’s social media account. To further incentivize customers to follow certain brands and products, marketers should extend…

    AllTwitter- 20 readers -
  • The Unexpected Ways Chat Bots Could Change Marketing

    … and brand. These are just four directional ways that chat bots could achieve results beyond the superficial. The most important question a marketer can ask about chat bots–or any new technology–is that of Wire Stone digital strategist Rachel Hitzig, who habitually asks, “What will this replace?” If this is truly the beginning of the rise of chat…

    AllFacebookin Social Facebook- 30 readers -
  • Local Loyalty: Klosebuy Plans to Bring Powerful Marketing to Main Street

    … I’ve never really taken advantage of loyalty programs — at least not those that require me to do more than verbally communicate a number, like I do at my grocery store. Cards, coupons and their ilk (even when digitized) seem to slip into a clutter of potential savings that I have never seemed to tidy. But that’s me, and that was then. New…

    Street Fight- 20 readers -
  • What Local Consumers Really Want From a Loyalty Program

    … and discounted retail items. Less cost-conscious consumers want to feel appreciated, and this is where VIP status or levels like gold, silver, platinum can help. All consumers like to be thanked for their business.” (Sunil Saha, Perkville) 5. A way to leave feedback “Consumers aren’t looking for blanket discounts. They want to feel special. One of the most…

    Stephanie Miles/ Street Fight- 16 readers -
  • Thanx CEO: Loyalty Programs Using Data to Better Identify ROI

    … Local businesses are investing more in retention marketing in 2017, but loyalty programs can be expensive to roll out — especially without a clear mechanism for understanding return on investment. Panelists at Street Fight Summit West recently discussed how this was pushing loyalty companies into offering a wider suite of analytics tools…

    Street Fight- 23 readers -
  • #SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge

    … #SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge June 7, 2016 by Stephanie Miles Leave a Comment Filed Under: #SFSW16, News Noting a preference for a consumer future more like Cheers than Minority Report, and de-emphasizing technological innovations in the way forward for their businesses, two pioneers in Internet startups…

    Stephanie Miles/ Street Fight- 15 readers -
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