Loyalty

  • Could Revamped Loyalty Programs Save the Retail Industry?

    … and looking at loyalty a more holistic way to keep customers engaged outside of the purchase funnel. “Today, every retailer has some kind of points or dollars-based loyalty program, so these programs are no longer a competitive differentiator,” he says. Jawharkar sees Sephora and Patagonia as two retailers with standout programs. He says Sephora…

    Stephanie Miles/ Street Fight- 12 readers -
  • OneLocal: A Suite of Marketing Tools for Local Businesses

    … OneLocal is a suite of marketing tools designed for local businesses to get more customer walk-ins, referrals, and – ultimately – to grow revenue. The platform is focused on any type of regional service company, spanning the automotive, health, wellness, home services, insurance, real estate, salon, spa, or retail industries. OneLocal provides…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 5 Ways Brands Can Use POS Data for Targeted Customer Marketing

    … to have centralized POS within the next two years, with omnichannel integration being the leading POS priority. While it’s not uncommon for cloud-based POS systems to be integrated with popular marketing applications, the savviest brand marketers are taking it a step further by using sales data to connect with individual customers on a highly-targeted…

    Stephanie Miles/ Street Fight- 8 readers -
  • Is Millennial Shopping Behavior Really That Different?

    … Sometimes I groan when I hear the term millennial in a marketing conversations. At our office, I’m surrounded by millennials so the stereotypes of work ethic and entitlement make me cringe. Everyone I know that age is busting their butt and optimistic at their future. I love millennials – but I don’t think they’re sprayed with magic dust…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers

    … InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers March 20, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: News For retailers who are trying to charge up their repeat business, inMarket today is introducing a way to reengage with absentee customers. The company’s Lapsed Shopper Program identifies…

    Street Fight- 16 readers -
  • [eBook] How to Build Better Loyalty Emails

    … that you know them: Leverage data from CRM, API or contextual factors for true 1:1 communication in email –Show them that you care: Personalize offers based on previous browsing behavior –Increase engagement: Your loyalty program is another opportunity for customers to interact with your brand. Give them something to do. In our latest eBook, How…

    Movable Ink Blogin EMail How To's- 16 readers -
  • How to Keep Customers Loyal in 2017

    … by competitors.” (Walter Dubowec, Firefly Rewards) 4. Consider getting out of custom apps. “I expect to see restaurant merchants move away from custom apps as they take notice of the low star consumer ratings that the vast majority of these apps receive. Not every brand can pull off a custom app—it takes deep pockets to do it right and a rabid customer-base…

    Stephanie Miles/ Street Fightin Social How To's- 24 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … could use machine learning capabilities to understand customer product preferences based on historical purchases. From there, when a customer enters the store the next time, it can allow the brand to send a push notification at that specific moment with a relevant offer–allowing for a hyper-personalized customer journey. Omnichannel experiences…

    AllFacebookin Mobile- 34 readers -
  • Why Brand Loyalty Hinges on Social Media Engagement

    … Ask any marketer who their ideal customer is, and most will tell you the same thing: a loyal one. This is because, as we all know, keeping customers is more cost-effective and efficient than finding new ones. However, the concept of brand loyalty is often difficult to pinpoint, much less cultivate. In order to achieve brand loyalty, one must…

    AllFacebookin Social Twitter- 24 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon campaigns on the largest social media site, Facebook. Running…

    AllFacebookin Social Facebook- 28 readers -
  • 4 Social Strategies to Get Ready for the Holidays

    … The summer is officially over. Cue the holiday music! Before we all start getting into the spirit, marketers are using this short gap between summer and the onset of the holiday season to prepare their campaigns for the biggest retail opportunities of the year. Unfortunately, this season is looking like it might not be as strong as in years…

    AllTwitter- 21 readers -
  • The Unexpected Ways Chat Bots Could Change Marketing

    …, much of the conversation around chat bots has been focused on replacing rote customer service for existing clients and “driving loyalty,” as spurious as that phrase has been shown to be by the good folks at the Ehrenberg-Bass Institute. So we’re going to look at something different: four ways that chat bots could increase marketing effectiveness…

    AllFacebookin Social Facebook- 30 readers -
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