Loyalty

  • InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers

    … InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers March 20, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: News For retailers who are trying to charge up their repeat business, inMarket today is introducing a way to reengage with absentee customers. The company’s Lapsed Shopper Program identifies…

    Street Fight- 16 readers -
  • [eBook] How to Build Better Loyalty Emails

    … to boost the performance of your loyalty program? Download How to Build Better Loyalty Emails now! This leads to a troubling problem for companies today: “How can we drive predictable, recurring revenue, when our customers have a myriad of options to choose from?” Leading brands know exactly how to differentiate from their competitors. The key…

    Movable Ink Blogin EMail How To's- 16 readers -
  • How to Keep Customers Loyal in 2017

    … recognize VIPs so they can give them an extra warm welcome.” (Zach Goldstein, Thanx) 2. Make connections during life-changing events. “Loyalty begins with finding the right consumer, creating a relationship with them and then working through channels to consistently communicate with them. Marketers have found that consumers who are going through…

    Stephanie Miles/ Street Fightin Social How To's- 24 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … through their mobile devices. Here are some predictions to help curate mobile marketing strategies heading into the new year. Toss out the legacy marketing stack and take a look at single-view technology The old days of mass campaign emails pushed out through legacy marketing stacks are behind us now. According to McKinsey & Co., 83 percent…

    AllFacebookin Mobile- 34 readers -
  • More Than One-Half of Consumers Prefer Social Customer Service (Report)

    … customer service. According to Conversocial‘s report, 54 percent of survey respondents prefer to access customer service through new channels like SMS and social, which is a continuation of the trend toward digital-first customer service. This is good for brands since it increases the number of queries addressed per hour compared with email and phone…

    AllTwitterin Social Facebook Twitter- 24 readers -
  • Why Brand Loyalty Hinges on Social Media Engagement

    … Ask any marketer who their ideal customer is, and most will tell you the same thing: a loyal one. This is because, as we all know, keeping customers is more cost-effective and efficient than finding new ones. However, the concept of brand loyalty is often difficult to pinpoint, much less cultivate. In order to achieve brand loyalty, one must…

    AllFacebookin Social Twitter- 24 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … coupon campaigns on Facebook can be very effective for most industries and has proven to yield results. Below is a quick list of some possible coupon campaigns: Customer loyalty Exclusive social fans Holiday/seasonal Influencer Following/liking/sharing on Facebook Pre-launch Weekly/monthly coupons Facebook is a great social platform to use…

    AllFacebookin Social Facebook- 28 readers -
  • 4 Social Strategies to Get Ready for the Holidays

    … The summer is officially over. Cue the holiday music! Before we all start getting into the spirit, marketers are using this short gap between summer and the onset of the holiday season to prepare their campaigns for the biggest retail opportunities of the year. Unfortunately, this season is looking like it might not be as strong as in years…

    AllTwitter- 21 readers -
  • The Unexpected Ways Chat Bots Could Change Marketing

    …, much of the conversation around chat bots has been focused on replacing rote customer service for existing clients and “driving loyalty,” as spurious as that phrase has been shown to be by the good folks at the Ehrenberg-Bass Institute. So we’re going to look at something different: four ways that chat bots could increase marketing effectiveness…

    AllFacebookin Social Facebook- 30 readers -
  • Local Loyalty: Klosebuy Plans to Bring Powerful Marketing to Main Street

    … I’ve never really taken advantage of loyalty programs — at least not those that require me to do more than verbally communicate a number, like I do at my grocery store. Cards, coupons and their ilk (even when digitized) seem to slip into a clutter of potential savings that I have never seemed to tidy. But that’s me, and that was then. New…

    Street Fight- 20 readers -
  • What Local Consumers Really Want From a Loyalty Program

    … Loyalty programs have come a long way since the 1930s, when one of the first-known programs had consumers collecting stamps at supermarkets and gas stations to redeem for products in the Sperry & Hutchinson catalog. Points have given way to freebies, and paper punch cards have largely been traded in for mobile apps. But the dynamics…

    Stephanie Miles/ Street Fight- 17 readers -
  • Thanx CEO: Loyalty Programs Using Data to Better Identify ROI

    … Local businesses are investing more in retention marketing in 2017, but loyalty programs can be expensive to roll out — especially without a clear mechanism for understanding return on investment. Panelists at Street Fight Summit West recently discussed how this was pushing loyalty companies into offering a wider suite of analytics tools…

    Street Fight- 23 readers -
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