Loyalty

  • OneLocal: A Suite of Marketing Tools for Local Businesses

    … marketing expenses and grow revenue. ContactHub – a small business CRM to help you build, manage, and monetize your contacts. SmartRequest – ecommerce platform to get customers to purchase directly from your website. LoyaltyPerks – a customer loyalty program to help you better retain customers and drive more revenue from them…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 5 Ways Brands Can Use POS Data for Targeted Customer Marketing

    … to integrate with loyalty, e-commerce, CRM, and order management platforms through APIs. With these integrations in place, businesses are able to recognize customers across every touchpoint. For example, a member of a business’ loyalty program might see his most recent order pop up on the screen when he goes to place another order at a kiosk or a drive-up…

    Stephanie Miles/ Street Fight- 8 readers -
  • Is Millennial Shopping Behavior Really That Different?

    …! If they like your brand, they’ll sing your praises to everyone they know. If they don’t, they will be quick to call you out. What do these millennial shopping trends mean for retailers? It means standing behind quality products. It’s learning how to connect with the demand of different audiences. Being proactive rather than reactive will go a long way…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers

    … InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers March 20, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: News For retailers who are trying to charge up their repeat business, inMarket today is introducing a way to reengage with absentee customers. The company’s Lapsed Shopper Program identifies…

    Street Fight- 16 readers -
  • [eBook] How to Build Better Loyalty Emails

    … to Build Better Loyalty Emails, we’ll show you how to boost your loyalty program’s performance with high-personalized, relevant emails. You’ll learn all the contextual marketing tactics that leading brands are using to cultivate long-term customer relationships. Download the eBook now! …

    Movable Ink Blogin EMail How To's- 16 readers -
  • How to Keep Customers Loyal in 2017

    … recognize VIPs so they can give them an extra warm welcome.” (Zach Goldstein, Thanx) 2. Make connections during life-changing events. “Loyalty begins with finding the right consumer, creating a relationship with them and then working through channels to consistently communicate with them. Marketers have found that consumers who are going through…

    Stephanie Miles/ Street Fightin Social How To's- 24 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13…

    AllFacebookin Mobile- 34 readers -
  • More Than One-Half of Consumers Prefer Social Customer Service (Report)

    … customer service. According to Conversocial‘s report, 54 percent of survey respondents prefer to access customer service through new channels like SMS and social, which is a continuation of the trend toward digital-first customer service. This is good for brands since it increases the number of queries addressed per hour compared with email and phone…

    AllTwitterin Social Facebook Twitter- 24 readers -
  • Why Brand Loyalty Hinges on Social Media Engagement

    … first understand what it really means. What is brand loyalty? Brand loyalty is partiality toward one particular business or product over a competitor. On social media, that loyal customer is more likely to comment, share, follow or post user-generated content to your brand’s profile over another. That behavior thereby extends your business’ reach…

    AllFacebookin Social Twitter- 24 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … and loyal fans More traffic to your e-commerce store New emails and leads New product/event awareness Product development crowdsourcing User-generated content Make sure you have a compelling offer Ensure that you are offering something your potential buyers want at a price they will find too good to overlook. For instance, Kohl’s 30 percent off…

    AllFacebookin Social Facebook- 28 readers -
  • 4 Social Strategies to Get Ready for the Holidays

    … The summer is officially over. Cue the holiday music! Before we all start getting into the spirit, marketers are using this short gap between summer and the onset of the holiday season to prepare their campaigns for the biggest retail opportunities of the year. Unfortunately, this season is looking like it might not be as strong as in years…

    AllTwitter- 21 readers -
  • The Unexpected Ways Chat Bots Could Change Marketing

    …, much of the conversation around chat bots has been focused on replacing rote customer service for existing clients and “driving loyalty,” as spurious as that phrase has been shown to be by the good folks at the Ehrenberg-Bass Institute. So we’re going to look at something different: four ways that chat bots could increase marketing effectiveness…

    AllFacebookin Social Facebook- 30 readers -
  • Local Loyalty: Klosebuy Plans to Bring Powerful Marketing to Main Street

    … I’ve never really taken advantage of loyalty programs — at least not those that require me to do more than verbally communicate a number, like I do at my grocery store. Cards, coupons and their ilk (even when digitized) seem to slip into a clutter of potential savings that I have never seemed to tidy. But that’s me, and that was then. New…

    Street Fight- 20 readers -
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