Loyalty

    • How to Keep Customers Loyal in 2017

      Trends and fads are common in the quickly-evolving local marketing industry, but it appears that loyalty programs are here to stay. Nearly half of marketers say they plan to increase spending on loyalty programs in 2017, with 13% looking to boost spending “significantly” in the category. With more merchants expected to adopt or expand their loyalty programs in the coming yea ...

      Stephanie Miles/ Street Fightin Social How To's- 19 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13…

    AllFacebookin Mobile- 20 readers -
  • Why Brand Loyalty Hinges on Social Media Engagement

    … this 1,000 times, but humanizing your brand increases consumer trust. In fact, a report from NewsCred found that 69 percent of millennials believe brand recognition and trust are the most important aspects of brand loyalty. This can be done by using social media to show your audience how things are made, who makes your products or causes your company…

    AllFacebookin Social Twitter- 17 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … coupon campaigns on Facebook can be very effective for most industries and has proven to yield results. Below is a quick list of some possible coupon campaigns: Customer loyalty Exclusive social fans Holiday/seasonal Influencer Following/liking/sharing on Facebook Pre-launch Weekly/monthly coupons Facebook is a great social platform to use…

    AllFacebookin Social Facebook- 11 readers -
  • 4 Social Strategies to Get Ready for the Holidays

    … such programs on social media helps marketers to spread the word and make sure that their most loyal customers are aware of these special incentives. Increase subscribers The holidays are a great time to increase subscribers to a brand’s social media account. To further incentivize customers to follow certain brands and products, marketers should extend…

    AllTwitter- 13 readers -
  • The Unexpected Ways Chat Bots Could Change Marketing

    … There’s an awkward moment at the outset of every new technology when marketers and agencies begin spasmodically craving it. This craving is often blind to whether the investment would solve a business challenge or if that money would be better spent by letting junior staffers roast marshmallows on a giant burning pyre of cocaine. To date, much…

    AllFacebookin Social Facebook- 24 readers -
  • Local Loyalty: Klosebuy Plans to Bring Powerful Marketing to Main Street

    … I’ve never really taken advantage of loyalty programs — at least not those that require me to do more than verbally communicate a number, like I do at my grocery store. Cards, coupons and their ilk (even when digitized) seem to slip into a clutter of potential savings that I have never seemed to tidy. But that’s me, and that was then. New…

    Street Fight- 17 readers -
  • What Local Consumers Really Want From a Loyalty Program

    … to understand what they can give to consumers to increase visit frequency, drive greater spend and ultimately increase long-term loyalty.” (Jake Kiser, Belly) 4. Discounts on future purchases “Price-sensitive consumers really appreciate saving money and want discounts on future purchases or credit toward the service. They also love free…

    Stephanie Miles/ Street Fight- 11 readers -
  • Thanx CEO: Loyalty Programs Using Data to Better Identify ROI

    … Local businesses are investing more in retention marketing in 2017, but loyalty programs can be expensive to roll out — especially without a clear mechanism for understanding return on investment. Panelists at Street Fight Summit West recently discussed how this was pushing loyalty companies into offering a wider suite of analytics tools…

    Street Fight- 19 readers -
  • #SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge

    … at Street Fight Summit West. “Our goal is to help these business owners treat every single [customer] as a unique individual. Not long from now it’s either going to be like Minority Report or like Cheers. We want it to be like Cheers.” Belly CEO Logan LaHive noted that his company had invested heavily in innovative technologies early on in its history…

    Stephanie Miles/ Street Fight- 9 readers -
  • FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’

    … and CEO Victor Ho, who will be a speaker at Street Fight Summit West on June 7th in San Francisco, about the efficiency of retention marketing, the shift from daily deals to digital loyalty programs, and what analyzing the trove of SMB consumer data can potentially yield. The rise of a lot of digital loyalty programs occurred in the wake…

    Street Fight- 13 readers -
  • Belly’s LaHive: Beacon Tech ‘A Little Bit Overhyped’

    … As digital convenience at the cash register has become standard, loyalty platforms have gone digital as well — with a number of companies working to replace the punchcards many merchants have long issued to reward regulars. Belly, whose service revolves around an in-store iPad, has grown into a major player in this space over the past half…

    Street Fightin EMail- 12 readers -
  • Embracing the Power of Superfans and Social Media

    …, an independent research company, found that improved customer loyalty is a top priority in 2016 for 82 percent of the global marketing decision-makers it surveyed at midsized organizations. Why are superfans so important? Superfans are the epitome of loyalty. They act as influential advocates that have the power to amplify your brand and its messaging…

    Inside Facebookin Social Twitter- 18 readers -
  • 7 Smart Ways to Deliver Loyalty Rewards Based on Buying Patterns

    … Although membership in loyalty programs continues to climb, and program members say they’re more likely to shop at stores that offer rewards to frequent customers, expectations for these programs are higher than ever. According to a survey by the loyalty marketing research firm Colloquy, 75% of consumers say relevancy matters when it comes…

    Stephanie Miles/ Street Fight- 11 readers -
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