Loyalty

    • 2017 Predictions for Mobile Marketing and Loyalty Trends

      Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13 percent said they anticipate signi ...

      AllFacebookin Mobile- 19 readers -
    • Why Brand Loyalty Hinges on Social Media Engagement

      Ask any marketer who their ideal customer is, and most will tell you the same thing: a loyal one. This is because, as we all know, keeping customers is more cost-effective and efficient than finding new ones. However, the concept of brand loyalty is often difficult to pinpoint, much less cultivate. In order to achieve brand loyalty, one must first understand what it really means.

      AllFacebookin Social Twitter- 15 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon campaigns on the largest social media site, Facebook. Running…

    AllFacebookin Social Facebook- 11 readers -
  • 4 Social Strategies to Get Ready for the Holidays

    … such programs on social media helps marketers to spread the word and make sure that their most loyal customers are aware of these special incentives. Increase subscribers The holidays are a great time to increase subscribers to a brand’s social media account. To further incentivize customers to follow certain brands and products, marketers should extend…

    AllTwitter- 12 readers -
  • The Unexpected Ways Chat Bots Could Change Marketing

    … Poncho the Weather Cat is changing that. Poncho, a fictional cat, can be reached on Facebook Messenger and will answer all your questions about what time it’s supposed to rain on Sunday in an amusing chat conversation. For a certain audience, Poncho has made weather-checking a fun experience. The Weather Channel and others may have missed…

    AllFacebookin Social Facebook- 22 readers -
  • Local Loyalty: Klosebuy Plans to Bring Powerful Marketing to Main Street

    … I’ve never really taken advantage of loyalty programs — at least not those that require me to do more than verbally communicate a number, like I do at my grocery store. Cards, coupons and their ilk (even when digitized) seem to slip into a clutter of potential savings that I have never seemed to tidy. But that’s me, and that was then. New…

    Street Fight- 16 readers -
  • What Local Consumers Really Want From a Loyalty Program

    … Loyalty programs have come a long way since the 1930s, when one of the first-known programs had consumers collecting stamps at supermarkets and gas stations to redeem for products in the Sperry & Hutchinson catalog. Points have given way to freebies, and paper punch cards have largely been traded in for mobile apps. But the dynamics…

    Stephanie Miles/ Street Fight- 9 readers -
  • Thanx CEO: Loyalty Programs Using Data to Better Identify ROI

    … to better understand customers and establish ROI. Street Fight recently spoke to Zach Goldstein, the CEO of Thanx, about how the loyalty sector is evolving, and what retention marketing vendors can do to make their products more seamless for customers. Digital loyalty programs initially had their heyday about five years ago. How do you think loyalty…

    Street Fight- 17 readers -
  • #SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge

    … #SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge June 7, 2016 by Stephanie Miles Leave a Comment Filed Under: #SFSW16, News Noting a preference for a consumer future more like Cheers than Minority Report, and de-emphasizing technological innovations in the way forward for their businesses, two pioneers in Internet startups…

    Stephanie Miles/ Street Fight- 9 readers -
  • FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’

    … While their initial iterations may have been about replacing merchants’ punchcards with digital equivalents, local loyalty companies are now more focused on using an increasingly deep trove of consumer data to promote repeat visits and better understand customer habits and inclinations. Street Fight recently caught up with FiveStars co-founder…

    Street Fight- 11 readers -
  • Belly’s LaHive: Beacon Tech ‘A Little Bit Overhyped’

    … As digital convenience at the cash register has become standard, loyalty platforms have gone digital as well — with a number of companies working to replace the punchcards many merchants have long issued to reward regulars. Belly, whose service revolves around an in-store iPad, has grown into a major player in this space over the past half…

    Street Fightin EMail- 10 readers -
  • Embracing the Power of Superfans and Social Media

    … on social media, buy from their favorite brands and happily spread the word about products and services, both on social platforms and through referrals to friends. The focus on developing strong relationships with superfans comes at a time when improving customer loyalty is at the top of the to-do list for many marketers. Forrester Research…

    Inside Facebookin Social Twitter- 13 readers -
  • 7 Smart Ways to Deliver Loyalty Rewards Based on Buying Patterns

    … Although membership in loyalty programs continues to climb, and program members say they’re more likely to shop at stores that offer rewards to frequent customers, expectations for these programs are higher than ever. According to a survey by the loyalty marketing research firm Colloquy, 75% of consumers say relevancy matters when it comes…

    Stephanie Miles/ Street Fight- 10 readers -
  • 7 Ways Local Merchants Can Foster Customer Loyalty

    … for higher quality work or products. But fostering the type of loyalty that runs so deep that customers are willing to pay more for a product isn’t easy. That’s where hyperlocal marketing strategies come into play. “Many merchants have hesitated to make changes to the way they’re currently marketing—or really, not marketing—because they’re scared…

    Stephanie Miles/ Street Fight- 9 readers -
  • Retail Customer Journey’s Have Absolutely Changed

    …. Michael Allen, Vice President of Solutions Dynatrace This infographic from Raconteur plots the new retail purchasing pathway, taking the prospect from discovery to evaluation and on through the purchase. Within those stages, consumers are bouncing between online and offline channels to research and price their purchases. The customer journey doesn’t end there, though – it continues with experience and loyalty. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 11 readers -
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