Loyalty

  • InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers

    … InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers March 20, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: News For retailers who are trying to charge up their repeat business, inMarket today is introducing a way to reengage with absentee customers. The company’s Lapsed Shopper Program identifies…

    Street Fight- 14 readers -
  • [eBook] How to Build Better Loyalty Emails

    … to boost the performance of your loyalty program? Download How to Build Better Loyalty Emails now! This leads to a troubling problem for companies today: “How can we drive predictable, recurring revenue, when our customers have a myriad of options to choose from?” Leading brands know exactly how to differentiate from their competitors. The key…

    Movable Ink Blogin EMail How To's- 15 readers -
  • How to Keep Customers Loyal in 2017

    … Trends and fads are common in the quickly-evolving local marketing industry, but it appears that loyalty programs are here to stay. Nearly half of marketers say they plan to increase spending on loyalty programs in 2017, with 13% looking to boost spending “significantly” in the category. With more merchants expected to adopt or expand…

    Stephanie Miles/ Street Fightin Social How To's- 23 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13…

    AllFacebookin Mobile- 26 readers -
  • Why Brand Loyalty Hinges on Social Media Engagement

    … customers use and enjoy your product, you further understand purchasing motivations and consumers see you as a real, customer-first business. EConsultancy discovered that 42 percent of businesses measure lifetime value of a customer. But what are you doing to improve it? You have to build loyal tribes who will go above and beyond for your brand…

    AllFacebookin Social Twitter- 22 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … coupon campaigns on Facebook can be very effective for most industries and has proven to yield results. Below is a quick list of some possible coupon campaigns: Customer loyalty Exclusive social fans Holiday/seasonal Influencer Following/liking/sharing on Facebook Pre-launch Weekly/monthly coupons Facebook is a great social platform to use…

    AllFacebookin Social Facebook- 22 readers -
  • 4 Social Strategies to Get Ready for the Holidays

    … The summer is officially over. Cue the holiday music! Before we all start getting into the spirit, marketers are using this short gap between summer and the onset of the holiday season to prepare their campaigns for the biggest retail opportunities of the year. Unfortunately, this season is looking like it might not be as strong as in years…

    AllTwitter- 17 readers -
  • The Unexpected Ways Chat Bots Could Change Marketing

    …, much of the conversation around chat bots has been focused on replacing rote customer service for existing clients and “driving loyalty,” as spurious as that phrase has been shown to be by the good folks at the Ehrenberg-Bass Institute. So we’re going to look at something different: four ways that chat bots could increase marketing effectiveness…

    AllFacebookin Social Facebook- 28 readers -
  • Local Loyalty: Klosebuy Plans to Bring Powerful Marketing to Main Street

    … I’ve never really taken advantage of loyalty programs — at least not those that require me to do more than verbally communicate a number, like I do at my grocery store. Cards, coupons and their ilk (even when digitized) seem to slip into a clutter of potential savings that I have never seemed to tidy. But that’s me, and that was then. New…

    Street Fight- 20 readers -
  • What Local Consumers Really Want From a Loyalty Program

    … to understand what they can give to consumers to increase visit frequency, drive greater spend and ultimately increase long-term loyalty.” (Jake Kiser, Belly) 4. Discounts on future purchases “Price-sensitive consumers really appreciate saving money and want discounts on future purchases or credit toward the service. They also love free…

    Stephanie Miles/ Street Fight- 14 readers -
  • Thanx CEO: Loyalty Programs Using Data to Better Identify ROI

    … Local businesses are investing more in retention marketing in 2017, but loyalty programs can be expensive to roll out — especially without a clear mechanism for understanding return on investment. Panelists at Street Fight Summit West recently discussed how this was pushing loyalty companies into offering a wider suite of analytics tools…

    Street Fight- 21 readers -
  • #SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge

    … #SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge June 7, 2016 by Stephanie Miles Leave a Comment Filed Under: #SFSW16, News Noting a preference for a consumer future more like Cheers than Minority Report, and de-emphasizing technological innovations in the way forward for their businesses, two pioneers in Internet startups…

    Stephanie Miles/ Street Fight- 14 readers -
  • FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’

    … While their initial iterations may have been about replacing merchants’ punchcards with digital equivalents, local loyalty companies are now more focused on using an increasingly deep trove of consumer data to promote repeat visits and better understand customer habits and inclinations. Street Fight recently caught up with FiveStars co-founder…

    Street Fight- 19 readers -
Get the top posts daily into your mailbox!
More from around the web