Loyalty Program

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior – behavior which is potentially beneficial to the firm.In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the card holder as a member in a loyalty program. Loyalty cards are a system of the loyalty business model. In the United Kingdom it is typically called a loyalty card, in Canada a rewards card or a points card, and in the United States either a discount card, a club card or a rewards card.
Posts about Loyalty Program
  • 20 Tips to Drive E-Commerce Conversions this Holiday Season

    … The clock is ticking, but it’s not too late for e-commerce providers to tune up their sites to drive more conversions. This infographic from the conversion optimization experts at the good lays out 17 solid optimization tips that you should be implementing immediately if you hope to capitalize on holiday purchase traffic this season. There…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • 5 Ways to Promote Your Products on Facebook

    … products. #1: Ask Fans to Show Their Love for Your Products A user-generated content (UGC) campaign is all about asking for and sharing your customers’ content. People love taking photos and videos of the stuff they love, so treat each sharer like a brand ambassador. Whether customers are wearing, using, or just chatting about your products…

    Social Media Examinerin Social Facebook- 12 readers -
  • How to Use Your Loyalty Program for Savvy Market Research

    … Most small business owners appreciate the value of a loyalty program. However, the word “loyalty” often blinds them to other benefits they can enjoy from these strategies. They think that if they can squeeze a few extra sales each year out of a punch card or some similar gimmick, that they’re doing okay. Frankly, they’ve only started to scratch…

    Susan Solovic/ Constant Contactin EMail How To's- 8 readers -
  • 5 Marketing Ideas to Keep Your Restaurant Top of Mind

    … combination to get maximum exposure. And now, thanks to services that can pull your email content and contact lists into Facebook, accomplishing this is easier than ever. 5. Loyalty programs — devotion is good for your bottom line. According to a CX Pulse Study, the frequency of brand interaction builds loyalty and advocacy: 87 percent daily, 64…

    Constant Contactin Social EMail Content- 10 readers -
  • 5 Effective (and Cost Efficient) Ways to Reward Loyal Customers

    … to be the first to hear about new products and services. With email marketing software like Constant Contact, you can create a separate email list for people who sign up. The simple act of making customers feel like they are part of something exclusive can be a big help in building trust and loyalty with your audience. 3. Ask for customer feedback Everyone…

    Constant Contactin EMail Content- 20 readers -
  • 5 New Year’s Resolutions To Get The Most From Your Data

    Join Cardinal Path's Dave Booth, the 2014 Digital Analytics Association Practitioner of the Year, and learn how the pros use Google Analytics' segments to identify different user groups and uncover huge insights that will drive your business. In just one hour you'll learn: -How to define user segments and the scope of those segments (users vs. session ...

    David Booth/ Marketing Land- 11 readers -
  • 8 Reasons Why Loyalty Programs Are Imperative For Marketers

    … Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to implement a system directed specifically at building customer loyalty. What exactly is a loyalty program, then? While the specifics of each program may…

    Steve Olenski/ Marketing Landin SEO- 12 readers -
  • The Dangers of Toolbars and Adware in B2B Affiliate Programs

    … the firm in the Staples Rewards program (which he would have done as a regular, high-spending customer), which provides up to 5% discounts, free shipping, etc. This is already a loyalty program in itself. Because Bill’s employer sees the benefits of the Staples Rewards program, but not the personal loyalty account which is personal to Bill, it’s…

    Performance Marketing Insiderin Affiliate- 11 readers -
  • Omnichannel vs Multichannel and the Store of the Future

    … wayfinding tools in-store. They want access to digital loyalty program information. Soon they’ll want to pay by phone in-store. The Accenture study reports: 88% of consumers would use mobile tools to gather loyalty points or take advantage of real-time promotions in-store 82% would use endless-aisle features like ordering out-of-stock items…

    Linda Bustos/ Get Elastic- 19 readers -
  • How to Enhance Your Loyalty Programs Using Social Media

    … Do you want to increase customer loyalty? Have you considered adding a social component to your loyalty program? Your loyalty program isn’t just about rewarding customers. It’s about encouraging ongoing communication. In this article you’ll discover how combining social media with your branded loyalty program can help you reach your campaign…

    Social Media Examinerin Social Twitter How To's- 16 readers -
  • Brooklyn Site’s Loyalty Pitch Tries to Answer: ‘How Many Customers Did You Bring Me?’

    …. At their favorite coffee shop, the bonus may be a free pastry with their pumpkin spice latte. If they become a frequent customer of the coffee shop, they get another bonus and a Foursquare-type badge. Merchants will pay a monthly membership fee — $29 is one number Hybenova and her team are considering — to be listed on Village and use all its features…

    Tom Grubisich/ Street Fightin How To's- 8 readers -
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