Loyalty Program

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior – behavior which is potentially beneficial to the firm.In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the card holder as a member in a loyalty program. Loyalty cards are a system of the loyalty business model. In the United Kingdom it is typically called a loyalty card, in Canada a rewards card or a points card, and in the United States either a discount card, a club card or a rewards card.
Posts about Loyalty Program
  • 5 Ways to Promote Your Products on Facebook

    … content from brands that shows how to use their products. You can satisfy that need and share some creative ideas for your products with video. Lion Brand Yarn uses Facebook Live video to promote sales, highlight specific yarn, answer customer questions, and share great patterns. The best part is that they do it without using any fancy effects…

    Social Media Examinerin Social Facebook- 11 readers -
  • How to Use Your Loyalty Program for Savvy Market Research

    … Most small business owners appreciate the value of a loyalty program. However, the word “loyalty” often blinds them to other benefits they can enjoy from these strategies. They think that if they can squeeze a few extra sales each year out of a punch card or some similar gimmick, that they’re doing okay. Frankly, they’ve only started to scratch…

    Susan Solovic/ Constant Contactin EMail How To's- 6 readers -
  • 5 Marketing Ideas to Keep Your Restaurant Top of Mind

    … way to bring in new and familiar customers. They are also a great way to add a local feel to a restaurant chain. Events will give your customers a good reason to try you, remember you, and keep coming back. Your online marketing platform is an efficient way to promote events. There are services that can not only promote your event, but also turn…

    Constant Contactin Social EMail Content- 9 readers -
  • 5 Effective (and Cost Efficient) Ways to Reward Loyal Customers

    … for recruiting new customers You don’t have to give a huge bonus to make a positive impact and increase referrals. Try providing a small discount or some company swag to show your appreciation. Depending on how extensive your referral program is, you could create a more structured loyalty program to reward customers on an ongoing basis. Make sure…

    Constant Contactin EMail Content- 19 readers -
  • 5 New Year’s Resolutions To Get The Most From Your Data

    Join Cardinal Path's Dave Booth, the 2014 Digital Analytics Association Practitioner of the Year, and learn how the pros use Google Analytics' segments to identify different user groups and uncover huge insights that will drive your business. In just one hour you'll learn: -How to define user segments and the scope of those segments (users vs. session ...

    David Booth/ Marketing Land- 10 readers -
  • 8 Reasons Why Loyalty Programs Are Imperative For Marketers

    … Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to implement a system directed specifically at building customer loyalty. What exactly is a loyalty program, then? While the specifics of each program may…

    Steve Olenski/ Marketing Landin SEO- 10 readers -
  • How to Get Legal to Say ‘Yes’ to Your Content Marketing

    …—marketers submit their content, then wait and pray without knowing whether their ideas will pass inspection or not. Sometimes, marketers don’t even know the name of the person reviewing their content. Get to know your legal team! Talk to them about your project plans, and ask them what their biggest pet peeves are in the review process. Make them a part…

    The Content Strategistin Content Twitter How To's- 5 readers -
  • The Dangers of Toolbars and Adware in B2B Affiliate Programs

    … usually under longer term agreements or contracts. Considering that companies such as Staples, Office Depot, Office Max, and W.W. Grainger are high up on the Internet Retailer 500 list and drive billions of dollars online out of a shared shopping cart and affiliate program, the wasted spend could be quite significant. While we have been hearing a lot…

    Performance Marketing Insiderin Affiliate- 10 readers -
  • Omnichannel vs Multichannel and the Store of the Future

    … wayfinding tools in-store. They want access to digital loyalty program information. Soon they’ll want to pay by phone in-store. The Accenture study reports: 88% of consumers would use mobile tools to gather loyalty points or take advantage of real-time promotions in-store 82% would use endless-aisle features like ordering out-of-stock items…

    Linda Bustos/ Get Elastic- 18 readers -
  • How to Enhance Your Loyalty Programs Using Social Media

    … Do you want to increase customer loyalty? Have you considered adding a social component to your loyalty program? Your loyalty program isn’t just about rewarding customers. It’s about encouraging ongoing communication. In this article you’ll discover how combining social media with your branded loyalty program can help you reach your campaign…

    Social Media Examinerin Social Twitter How To's- 13 readers -
  • Brooklyn Site’s Loyalty Pitch Tries to Answer: ‘How Many Customers Did You Bring Me?’

    …, including the loyalty program, which will be supported with an interactive map showing the locations of participating businesses on busy Knickerbocker Avenue and other commercial streets in Bushwick. Hybenova, a former attorney who emigrated to Brooklyn from Slovakia, explained the special features of Village’s loyalty program: “We are not developing…

    Tom Grubisich/ Street Fightin How To's- 7 readers -
  • Post-Conversion CRO: Optimizing For Customer Retention

    … include these elements: Cross-Sell & Upsell Offers. Send customers an email promoting items that are similar to their previous purchases. If a customer has bought a digital camera, you can either recommend a storage device for a cross-sell, or up-sell them to a high-end model (e.g., the latest DSLR). Replenishment & Reorder Reminders…

    Tim Ash/ Marketing Landin Social EMail- 13 readers -
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