Loyalty Program

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior – behavior which is potentially beneficial to the firm.In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the card holder as a member in a loyalty program. Loyalty cards are a system of the loyalty business model. In the United Kingdom it is typically called a loyalty card, in Canada a rewards card or a points card, and in the United States either a discount card, a club card or a rewards card.
Posts about Loyalty Program
  • 5 Ways to Promote Your Products on Facebook

    … to start a loyalty program for your business, look for a program that allows you to reward a variety of customer actions. Among those actions, you should be able to reward customers for referring friends to your business by sharing your page with their Facebook friends. Now that’s a great reason to share! Look for a loyalty program that allows you…

    Social Media Examinerin Social Facebook- 10 readers -
  • How to Use Your Loyalty Program for Savvy Market Research

    Most small business owners appreciate the value of a loyalty program. However, the word “loyalty” often blinds them to other benefits they can enjoy from these strategies. They think that if they can squeeze a few extra sales each year out of a punch card or some similar gimmick, that they’re doing okay.

    Susan Solovic/ Constant Contact- 4 readers -
  • 5 Marketing Ideas to Keep Your Restaurant Top of Mind

    … that an operation must have a strong and comprehensive marketing plan that will keep it high on the short list of today’s hungry consumer. But with so many choices out there, how do you cut through the multitude of competing messages to ensure that your restaurant will stand out from the throng? This article explores key trends that will help you…

    Constant Contactin Social EMail Content- 8 readers -
  • 5 Effective (and Cost Efficient) Ways to Reward Loyal Customers

    … for recruiting new customers You don’t have to give a huge bonus to make a positive impact and increase referrals. Try providing a small discount or some company swag to show your appreciation. Depending on how extensive your referral program is, you could create a more structured loyalty program to reward customers on an ongoing basis. Make sure…

    Constant Contactin EMail Content- 18 readers -
  • 5 New Year’s Resolutions To Get The Most From Your Data

    Join Cardinal Path's Dave Booth, the 2014 Digital Analytics Association Practitioner of the Year, and learn how the pros use Google Analytics' segments to identify different user groups and uncover huge insights that will drive your business. In just one hour you'll learn: -How to define user segments and the scope of those segments (users vs. session ...

    David Booth/ Marketing Land- 10 readers -
  • 8 Reasons Why Loyalty Programs Are Imperative For Marketers

    … Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to implement a system directed specifically at building customer loyalty. What exactly is a loyalty program, then? While the specifics of each program may…

    Steve Olenski/ Marketing Landin SEO- 8 readers -
  • The Dangers of Toolbars and Adware in B2B Affiliate Programs

    … the firm in the Staples Rewards program (which he would have done as a regular, high-spending customer), which provides up to 5% discounts, free shipping, etc. This is already a loyalty program in itself. Because Bill’s employer sees the benefits of the Staples Rewards program, but not the personal loyalty account which is personal to Bill, it’s…

    Performance Marketing Insiderin Affiliate- 9 readers -
  • Omnichannel vs Multichannel and the Store of the Future

    …. According to this year’s Insights 2014 report by SapientNitro, 53% of consumers prefer shopping in-store vs other channels. 81% of these shoppers want to interact with their phones in-store, and 61% want to use “any device” (PC, smartphone or tablet) to help them shop. Accenture found 73% of North American consumers have showroomed at least once…

    Linda Bustos/ Get Elastic- 15 readers -
  • How to Enhance Your Loyalty Programs Using Social Media

    …, but had entrants use Facebook or Twitter to enter. Including social media channels in your loyalty program lets you begin relationships with a group of consumers where 9 in 10 of whom want to hear from you! To kickstart your efforts, try socializing an existing email list. For example, The Clymb socialized their email list by combining Twitter…

    Social Media Examinerin Social Twitter How To's- 11 readers -
  • Brooklyn Site’s Loyalty Pitch Tries to Answer: ‘How Many Customers Did You Bring Me?’

    … “gratitude from the entire Bushwick Daily team!,” but $75 earns a donor a “Mini Pub Crawl” for two, and $100 translates into a cocktail party for five. As of Wednesday, with 17 days to go, $4,631 – 19% — had been raised. The centerpiece of Village is an in-house loyalty program where users will get a bonus when they make their first purchase…

    Tom Grubisich/ Street Fightin How To's- 6 readers -
  • Post-Conversion CRO: Optimizing For Customer Retention

    … you. Foster & Recognize Loyalty Customer loyalty programs can be an effective way to encourage your existing customers to buy more often. Most programs give customers discounts, VIP service or bonus offers to encourage them to keep coming back for more. Offering a loyalty program provides you with a lot of opportunity to reach out to your…

    Tim Ash/ Marketing Landin Social EMail- 11 readers -
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