Loyalty Program

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior – behavior which is potentially beneficial to the firm.In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the card holder as a member in a loyalty program. Loyalty cards are a system of the loyalty business model. In the United Kingdom it is typically called a loyalty card, in Canada a rewards card or a points card, and in the United States either a discount card, a club card or a rewards card.
Posts about Loyalty Program
  • How Chase is tackling mobile payments

    … Like many banks, Chase is focused on mobile payments, with its four-month-old Chase Pay product. Late last week, it acquired MCX, a retailer consortium with members like Walmart, Target and Best Buy, its second mobile payments acquisition. Three months ago, Chase acquired LevelUp, a mobile payments app geared at smaller retailers on the East…

    Digidayin How To's- 14 readers -
  • 20 Tips to Drive E-Commerce Conversions this Holiday Season

    … the reviews on your products. Offer free return shipping – a generous return policy will instill customer confidence and bring customers back even after the holidays. Help them make it personal – make it easy for your customers to include a note with a purchase on any gifts. Offer free gift wrapping – when you offer free gift wrapping, you’re relieving a customer headache. The more headaches you relieve, the more likely they are to engage with you. Here’s the full ecommerce infographic from the good © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 5 Ways to Promote Your Products on Facebook

    … products. #1: Ask Fans to Show Their Love for Your Products A user-generated content (UGC) campaign is all about asking for and sharing your customers’ content. People love taking photos and videos of the stuff they love, so treat each sharer like a brand ambassador. Whether customers are wearing, using, or just chatting about your products…

    Social Media Examinerin Social Facebook- 16 readers -
  • How to Use Your Loyalty Program for Savvy Market Research

    … Most small business owners appreciate the value of a loyalty program. However, the word “loyalty” often blinds them to other benefits they can enjoy from these strategies. They think that if they can squeeze a few extra sales each year out of a punch card or some similar gimmick, that they’re doing okay. Frankly, they’ve only started to scratch…

    Susan Solovic/ Constant Contactin EMail How To's- 13 readers -
  • 5 Marketing Ideas to Keep Your Restaurant Top of Mind

    … combination to get maximum exposure. And now, thanks to services that can pull your email content and contact lists into Facebook, accomplishing this is easier than ever. 5. Loyalty programs — devotion is good for your bottom line. According to a CX Pulse Study, the frequency of brand interaction builds loyalty and advocacy: 87 percent daily, 64…

    Constant Contactin Social EMail Content- 10 readers -
  • 5 Effective (and Cost Efficient) Ways to Reward Loyal Customers

    … to be the first to hear about new products and services. With email marketing software like Constant Contact, you can create a separate email list for people who sign up. The simple act of making customers feel like they are part of something exclusive can be a big help in building trust and loyalty with your audience. 3. Ask for customer feedback Everyone…

    Constant Contactin EMail Content- 22 readers -
  • 5 New Year’s Resolutions To Get The Most From Your Data

    Join Cardinal Path's Dave Booth, the 2014 Digital Analytics Association Practitioner of the Year, and learn how the pros use Google Analytics' segments to identify different user groups and uncover huge insights that will drive your business. In just one hour you'll learn: -How to define user segments and the scope of those segments (users vs. session ...

    David Booth/ Marketing Land- 11 readers -
  • 8 Reasons Why Loyalty Programs Are Imperative For Marketers

    … Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to implement a system directed specifically at building customer loyalty. What exactly is a loyalty program, then? While the specifics of each program may…

    Steve Olenski/ Marketing Landin SEO- 15 readers -
  • The Dangers of Toolbars and Adware in B2B Affiliate Programs

    … the firm in the Staples Rewards program (which he would have done as a regular, high-spending customer), which provides up to 5% discounts, free shipping, etc. This is already a loyalty program in itself. Because Bill’s employer sees the benefits of the Staples Rewards program, but not the personal loyalty account which is personal to Bill, it’s…

    Performance Marketing Insiderin Affiliate- 11 readers -
  • Omnichannel vs Multichannel and the Store of the Future

    …. According to this year’s Insights 2014 report by SapientNitro, 53% of consumers prefer shopping in-store vs other channels. 81% of these shoppers want to interact with their phones in-store, and 61% want to use “any device” (PC, smartphone or tablet) to help them shop. Accenture found 73% of North American consumers have showroomed at least once…

    Linda Bustos/ Get Elastic- 21 readers -
  • How to Enhance Your Loyalty Programs Using Social Media

    … customers spend their time on social media, how they prefer to hear from you and which of your content or campaigns is most engaging. What do think? Are you using social media in your loyalty programs? How has adding social media to the program benefited you? Share your thoughts in the comments below. Tweet Tags: customer loyalty, jessica williams, loyalty program, social login, socialize customer loyalty …

    Social Media Examinerin Social Twitter How To's- 17 readers -
  • Brooklyn Site’s Loyalty Pitch Tries to Answer: ‘How Many Customers Did You Bring Me?’

    … relatively new in local markets. Silicon Valley-based FiveStars is targeting smaller merchants with an easy-to-use search feature where, for example, a user who types in “coffee in San Francisco” will get 26 interactively mapped selections of coffee shops. The user can then go to a specific shop for more details about deals being offered. Up to 50…

    Tom Grubisich/ Street Fightin How To's- 9 readers -
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