Loyalty Program

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior – behavior which is potentially beneficial to the firm.In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the card holder as a member in a loyalty program. Loyalty cards are a system of the loyalty business model. In the United Kingdom it is typically called a loyalty card, in Canada a rewards card or a points card, and in the United States either a discount card, a club card or a rewards card.
Posts about Loyalty Program
  • How Chase is tackling mobile payments

    Like many banks, Chase is focused on mobile payments, with its four-month-old Chase Pay product. Late last week, it acquired MCX, a retailer consortium with members like Walmart, Target and Best Buy, its second mobile payments acquisition. Three months ago, Chase acquired LevelUp, a mobile payments app geared at smaller retailers on the East Coast.

    Digiday- 17 readers -
  • 20 Tips to Drive E-Commerce Conversions this Holiday Season

    … idea, gift cards are a great option. Make it simple. Use a loyalty program to bring them back – bringing back your fourth quarter customer can help drive sales during a slower first quarter. Provide special offers in exchange for reviews – reviews can help drive conversions year round. Take advantage of your higher traffic to increase…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • 5 Ways to Promote Your Products on Facebook

    … products. #1: Ask Fans to Show Their Love for Your Products A user-generated content (UGC) campaign is all about asking for and sharing your customers’ content. People love taking photos and videos of the stuff they love, so treat each sharer like a brand ambassador. Whether customers are wearing, using, or just chatting about your products…

    Social Media Examinerin Social Facebook- 25 readers -
  • How to Use Your Loyalty Program for Savvy Market Research

    … era, you’ll never enjoy its full potential. Be sure you’re getting all the value you can from your small business loyalty program. Looking for more small business marketing inspiration? Here are 10 Ways to Market Your Business on a Shoestring Budget. About the Author: Susan Solovic is THE Small Business Expert. Sign up for Susan’s Success Tips…

    Susan Solovic/ Constant Contactin EMail How To's- 14 readers -
  • 5 Marketing Ideas to Keep Your Restaurant Top of Mind

    With more than one million food service locations across the United States, restaurateurs don’t have to be reminded that they are vying for business in a fiercely competitive marketplace. While industry pundits routinely state that food quality, service, and value must all remain top of mind in the daily struggle for share, they also maintain that an operation must have a stro ...

    Constant Contact- 10 readers -
  • 5 Effective (and Cost Efficient) Ways to Reward Loyal Customers

    The beginning of the year is a great time to reflect on the past year of your business and think back to all the loyal customers who helped you grow and succeed. It’s also the perfect time to come up with a plan to reward customers for their loyalty and encourage them to keep coming back in 2015 and beyond.

    Constant Contact- 28 readers -
  • 5 New Year’s Resolutions To Get The Most From Your Data

    Join Cardinal Path's Dave Booth, the 2014 Digital Analytics Association Practitioner of the Year, and learn how the pros use Google Analytics' segments to identify different user groups and uncover huge insights that will drive your business. In just one hour you'll learn: -How to define user segments and the scope of those segments (users vs. session ...

    David Booth/ Marketing Land- 11 readers -
  • 8 Reasons Why Loyalty Programs Are Imperative For Marketers

    … Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to implement a system directed specifically at building customer loyalty. What exactly is a loyalty program, then? While the specifics of each program may…

    Steve Olenski/ Marketing Landin SEO- 18 readers -
  • How to Get Legal to Say ‘Yes’ to Your Content Marketing

    This story was co-authored by Anna Balkrishna. The PR director was excited to post her first infographic to the company’s Twitter and Facebook feeds. She’d hired a terrific artist to create a vertically scrolling illustration of the unique challenges faced by families whose children have special needs. She wanted to run it during the Paralympics, which were a month away.

    The Content Strategist- 8 readers -
  • The Dangers of Toolbars and Adware in B2B Affiliate Programs

    … the firm in the Staples Rewards program (which he would have done as a regular, high-spending customer), which provides up to 5% discounts, free shipping, etc. This is already a loyalty program in itself. Because Bill’s employer sees the benefits of the Staples Rewards program, but not the personal loyalty account which is personal to Bill, it’s…

    Performance Marketing Insiderin Affiliate- 12 readers -
  • Omnichannel vs Multichannel and the Store of the Future

    … wayfinding tools in-store. They want access to digital loyalty program information. Soon they’ll want to pay by phone in-store. The Accenture study reports: 88% of consumers would use mobile tools to gather loyalty points or take advantage of real-time promotions in-store 82% would use endless-aisle features like ordering out-of-stock items…

    Linda Bustos/ Get Elastic- 24 readers -
  • How to Enhance Your Loyalty Programs Using Social Media

    … as a valuable and measurable part of this equation. The Tea Spot rewards loyalty club members for social mentions. Brands like The Tea Spot that monitor and reward the social participation of loyal customers encourage increased positive word-of-mouth marketing, and in the process lured more program members to participate in social activities, thus…

    Social Media Examinerin Social Twitter How To's- 17 readers -
  • Brooklyn Site’s Loyalty Pitch Tries to Answer: ‘How Many Customers Did You Bring Me?’

    … — that will seek to build more and deeper connections between residents and merchants of Bushwick, which is coming back from decades of decline that reached its nadir with looting and arson following the citywide power blackout of 1977. The historically Dutch neighborhood (pop. 72,000) has a thriving art scene that includes 50 galleries and which has attracted…

    Tom Grubisich/ Street Fightin How To's- 10 readers -
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