Loyalty Program

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior – behavior which is potentially beneficial to the firm.In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the card holder as a member in a loyalty program. Loyalty cards are a system of the loyalty business model. In the United Kingdom it is typically called a loyalty card, in Canada a rewards card or a points card, and in the United States either a discount card, a club card or a rewards card.
Posts about Loyalty Program
  • How Chase is tackling mobile payments

    … Like many banks, Chase is focused on mobile payments, with its four-month-old Chase Pay product. Late last week, it acquired MCX, a retailer consortium with members like Walmart, Target and Best Buy, its second mobile payments acquisition. Three months ago, Chase acquired LevelUp, a mobile payments app geared at smaller retailers on the East…

    Digidayin How To's- 17 readers -
  • 20 Tips to Drive E-Commerce Conversions this Holiday Season

    … idea, gift cards are a great option. Make it simple. Use a loyalty program to bring them back – bringing back your fourth quarter customer can help drive sales during a slower first quarter. Provide special offers in exchange for reviews – reviews can help drive conversions year round. Take advantage of your higher traffic to increase…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • 5 Ways to Promote Your Products on Facebook

    … Do you use Facebook for business? Looking for new ways to show off your products? You can do more than posting photos to your page to get more customers and prospects to see your products. In this article, you’ll discover five ways to increase the visibility of your products on Facebook. Discover five ways to use Facebook to promote your…

    Social Media Examinerin Social Facebook- 25 readers -
  • How to Use Your Loyalty Program for Savvy Market Research

    Most small business owners appreciate the value of a loyalty program. However, the word “loyalty” often blinds them to other benefits they can enjoy from these strategies. They think that if they can squeeze a few extra sales each year out of a punch card or some similar gimmick, that they’re doing okay.

    Susan Solovic/ Constant Contact- 14 readers -
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