Loyalty Programs

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior – behavior which is potentially beneficial to the firm.In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the card holder as a member in a loyalty program. Loyalty cards are a system of the loyalty business model. In the United Kingdom it is typically called a loyalty card, in Canada a rewards card or a points card, and in the United States either a discount card, a club card or a rewards card.
Posts about Loyalty Programs
  • Ebates Acquires ShopStyle

    … Last Thursday, Ebates, a leading loyalty marketplace and a subsidiary of Rakuten, announced that they have acquired ShopStyle, a leading fashion discovery site and search engine that was acquired by PopSugar Inc. in 2007. Similar to their acquisition of Cartera in January, Ebates’ acquisition of ShopStyle will enhance their position…

    Acceleration Partners- 21 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    … Wow, this is an incredibly comprehensive and well-designed infographic from BargainFox. With statistics on every aspect of online consumer behavior, it sheds light on what exactly is impacting conversion rates on your e-commerce site. Every aspect of the e-commerce experience is provided for, including the website design, video, usability, speed…

    Douglas Karr/ Marketing Technology Blogin Social- 46 readers -
  • From Digital Marketing To Loyalty Programs

    … You have a thriving career in customer acquisition marketing. You’re an expert at Google AdWords, retargeting, the ion interactive landing page platform, managing multi-million dollar campaigns, and so much more. One day, you decide to leave your job for a new one, and try something different: loyalty programs. Everyone around you questions your…

    Ian Lopuch/ PPC Ian- 16 readers -
  • Why Millennial Travelers are Important

    …, many hotels are changing their marketing strategies to cater to the needs of Millennial travelers. Don’t underestimate this generation: besides the fact that the millennial population is 80 million strong, there are a few other reasons why marketing to Millennial travelers will be advantageous for your hotel. Travel site Hotwire.com has already…

    E-Marketing Associatesin Social Content Google Facebook Twitter- 14 readers -
  • How Google Now is Improving Travel

    It seems that with every new release, smartphones are changing everything. They have had a significant impact on the travel industry over the last few years, and this trend doesn’t seem to be stopping. A lot of the larger hotel chains have developed stand alone apps to try and gain better control over the guest experience.

    Joshua Meehan/ E-Marketing Associates- 16 readers -
  • 5 Keys to Small Business Success From 2014

    … networking platforms like Alignable and Townsquared, and even loyalty programs like FiveStars (which provides businesses with a way to reward customers for shopping at their own stores, along with other locally-owned businesses in their neighborhoods) all gained significant traction this year, as local business owners discovered ways to work together through online channels. Stephanie Miles is a senior editor at Street Fight. …

    Stephanie Miles/ Street Fightin Social Mobile EMail Twitter- 15 readers -
  • The Rise of the Modern Mobile Traveler

    … Usablenet has prepared a new series of infographics that illustrate the rapid evolution of mobile in the travel industry, with stats speaking to the rise of the modern mobile traveler, the surprising results a mobile loyalty program can have on booking frequency, how millennials are prioritizing mobile in their travel decisions, and more…

    Douglas Karr/ Marketing Technology Blog- 6 readers -
  • After the Click: Solving Mobile’s Attribution Problem

    … — somewhat. And perhaps not for much longer. Two developments have been changing this history, driven in large part by calls: The rise of smartphones, melding click and call behavior; and the introduction of desktop-to-iPhone calls from local search results as part of Apple’s “Continuity” feature in OSX Yosemite. Now, consumer behavior beyond clicking…

    Street Fightin Affiliate- 17 readers -
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