Loyalty Programs

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior – behavior which is potentially beneficial to the firm.In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the card holder as a member in a loyalty program. Loyalty cards are a system of the loyalty business model. In the United Kingdom it is typically called a loyalty card, in Canada a rewards card or a points card, and in the United States either a discount card, a club card or a rewards card.
Posts about Loyalty Programs
    • Loyalty Programs Might Cost Your Business More Than You Bargained For

      By Kerry Gorgone Loyalty programs seem like Marketing 101. A retailer or other local business offers consumers a loyalty card that entitles them to free goods or services if they visit the store X number of times or refers X number of friends, etc. The popularity of loyalty programs is difficult to dispute: in a recent survey from CodeBroker, 70% of shoppers said they belong ...

      {grow}- 17 readers -
  • Made for Each Other: Wallets, Loyalty, and Mobile Payments

    … It’s fair to say the local marketing industry has been a little disappointed by the adoption of mobile payments. The combination of a sluggish hardware upgrade cycle and consumer reluctance appears discouraging. But there are catalysts on the near horizon, including the promise of a virtuous circle where mobile wallet-enabled loyalty programs…

    Street Fightin Mobile- 18 readers -
  • Ebates Acquires ShopStyle

    … Last Thursday, Ebates, a leading loyalty marketplace and a subsidiary of Rakuten, announced that they have acquired ShopStyle, a leading fashion discovery site and search engine that was acquired by PopSugar Inc. in 2007. Similar to their acquisition of Cartera in January, Ebates’ acquisition of ShopStyle will enhance their position…

    Acceleration Partners- 30 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    …, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail. Here are some key E-Commerce Consumer Behavior Statistics: 93% of consumers consider visual appearance to be a factor…

    Douglas Karr/ Marketing Technology Blogin Social- 48 readers -
  • From Digital Marketing To Loyalty Programs

    … You have a thriving career in customer acquisition marketing. You’re an expert at Google AdWords, retargeting, the ion interactive landing page platform, managing multi-million dollar campaigns, and so much more. One day, you decide to leave your job for a new one, and try something different: loyalty programs. Everyone around you questions your…

    Ian Lopuch/ PPC Ian- 17 readers -
  • Why Millennial Travelers are Important

    …, many hotels are changing their marketing strategies to cater to the needs of Millennial travelers. Don’t underestimate this generation: besides the fact that the millennial population is 80 million strong, there are a few other reasons why marketing to Millennial travelers will be advantageous for your hotel. Travel site Hotwire.com has already…

    E-Marketing Associatesin Social Content Google Facebook Twitter- 17 readers -
  • How Google Now is Improving Travel

    … are typically targeted to members of their loyalty programs or frequent travelers, but Google has a new product that might make them obsolete and level the playing field for independent hotels. Google Now Available with the latest versions of Google’s Android OS and through the Google Search app for the iPhone, Google Now is changing the way users…

    Joshua Meehan/ E-Marketing Associatesin Google How To's- 18 readers -
  • 5 Keys to Small Business Success From 2014

    … solutions, like influencer marketing dashboards, email newsletters, and even online scheduling platforms. 2. Upgrading the in-store experience with mPOS Square, NCR Silver, Vend, Shopkeep — the list of cloud-based POS providers aimed at the SMB market continued growing this year. Merchants who found the most success in adopting mPOS systems were often…

    Stephanie Miles/ Street Fightin Social Mobile EMail Twitter- 17 readers -
  • The Rise of the Modern Mobile Traveler

    … Usablenet has prepared a new series of infographics that illustrate the rapid evolution of mobile in the travel industry, with stats speaking to the rise of the modern mobile traveler, the surprising results a mobile loyalty program can have on booking frequency, how millennials are prioritizing mobile in their travel decisions, and more…

    Douglas Karr/ Marketing Technology Blog- 6 readers -
Get the top posts daily into your mailbox!
More from around the web