Loyalty Programs

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior – behavior which is potentially beneficial to the firm.In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the card holder as a member in a loyalty program. Loyalty cards are a system of the loyalty business model. In the United Kingdom it is typically called a loyalty card, in Canada a rewards card or a points card, and in the United States either a discount card, a club card or a rewards card.
Posts about Loyalty Programs
  • Is Brand Loyalty Really Dead? Or is Customer Loyalty?

    …. I was so upset that drove my Ford across the street and traded the car in for a brand new Cadillac. A couple months later, I talked my son out of purchasing a Ford and he bought a Honda. So, for less than $100 in work, Ford lost 2 brand new car sales by not assuring that I was taken care of as a customer. Everyone always questions whether…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Loyalty Programs Might Cost Your Business More Than You Bargained For

    … brand loyalty so much as loyalty to the offer, but nonetheless business are spending unprecedented amounts on establishing new programs. Deceptively simple, loyalty programs actually spark a number of important legal questions, ones you should consider before starting your own campaign. First, are loyalty programs legal in your state? Laws regulating…

    {grow}- 19 readers -
  • Made for Each Other: Wallets, Loyalty, and Mobile Payments

    … It’s fair to say the local marketing industry has been a little disappointed by the adoption of mobile payments. The combination of a sluggish hardware upgrade cycle and consumer reluctance appears discouraging. But there are catalysts on the near horizon, including the promise of a virtuous circle where mobile wallet-enabled loyalty programs…

    Street Fightin Mobile- 18 readers -
  • Ebates Acquires ShopStyle

    … and accelerate the growth of PopSugar. The partnership will allow PopSugar to focus on creating compelling content while leveraging Ebates’ ecommerce and loyalty marketing expertise and technology. Ebates has a long and respected history of providing shoppers access to the best online shopping deals. Their acquisition of ShopStyle will continue this effort…

    Acceleration Partners- 34 readers -
  • Why Running Your Own Loyalty Program is Worth It

    … Seventy-five percent of U.S. companies with loyalty programs generate a return on that investment. With so much success on the line, it’s surprising how many retailers still outsource loyalty programs, either directly or indirectly, to third-party vendors through cash-back partnerships. Third-party loyalty partners are attractive to small…

    Acceleration Partners- 17 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    …, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail. Here are some key E-Commerce Consumer Behavior Statistics: 93% of consumers consider visual appearance to be a factor…

    Douglas Karr/ Marketing Technology Blogin Social- 49 readers -
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