Loyalty Programs

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior – behavior which is potentially beneficial to the firm.In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the card holder as a member in a loyalty program. Loyalty cards are a system of the loyalty business model. In the United Kingdom it is typically called a loyalty card, in Canada a rewards card or a points card, and in the United States either a discount card, a club card or a rewards card.
Posts about Loyalty Programs
    • Ebates Acquires ShopStyle

      Last Thursday, Ebates, a leading loyalty marketplace and a subsidiary of Rakuten, announced that they have acquired ShopStyle, a leading fashion discovery site and search engine that was acquired by PopSugar Inc. in 2007. Similar to their acquisition of Cartera in January, Ebates’ acquisition of ShopStyle will enhance their position and expertise in another fast-growing verti ...

      Acceleration Partners- 14 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    …, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail. Here are some key E-Commerce Consumer Behavior Statistics: 93% of consumers consider visual appearance to be a factor…

    Douglas Karr/ Marketing Technology Blogin Social- 44 readers -
  • From Digital Marketing To Loyalty Programs

    … You have a thriving career in customer acquisition marketing. You’re an expert at Google AdWords, retargeting, the ion interactive landing page platform, managing multi-million dollar campaigns, and so much more. One day, you decide to leave your job for a new one, and try something different: loyalty programs. Everyone around you questions your…

    Ian Lopuch/ PPC Ian- 14 readers -
  • Using Social Media to Compete With OTA’s

    … that includes SSO. The good news is that there is a battlefield beyond the search engine available to help hotels compete with OTA’s. That battlefield is Social Media. Social media is one of the most powerful business tools for any company. Nearly 1.2 billion people are on at least one social network. This is a very wide outreach for hotels. Social media…

    E-Marketing Associatesin Social SEO Content Google Facebook Twitter- 25 readers -
  • Why Millennial Travelers are Important

    … to Millennials and get them into your hotel. Millennials will also be taking over the business travel industry. Millennial business travelers already surpass older professionals in average business trips per year. Also, they are more likely to extend business trips into a leisure trip. According to an infographic from HotelRez.com, 62% of Millennials…

    E-Marketing Associatesin Social Content Google Facebook Twitter- 14 readers -
  • How Google Now is Improving Travel

    … are typically targeted to members of their loyalty programs or frequent travelers, but Google has a new product that might make them obsolete and level the playing field for independent hotels. Google Now Available with the latest versions of Google’s Android OS and through the Google Search app for the iPhone, Google Now is changing the way users…

    Joshua Meehan/ E-Marketing Associatesin Google How To's- 16 readers -
  • 5 Keys to Small Business Success From 2014

    … networking platforms like Alignable and Townsquared, and even loyalty programs like FiveStars (which provides businesses with a way to reward customers for shopping at their own stores, along with other locally-owned businesses in their neighborhoods) all gained significant traction this year, as local business owners discovered ways to work together through online channels. Stephanie Miles is a senior editor at Street Fight. …

    Stephanie Miles/ Street Fightin Social Mobile EMail Twitter- 15 readers -
  • The Rise of the Modern Mobile Traveler

    … Usablenet has prepared a new series of infographics that illustrate the rapid evolution of mobile in the travel industry, with stats speaking to the rise of the modern mobile traveler, the surprising results a mobile loyalty program can have on booking frequency, how millennials are prioritizing mobile in their travel decisions, and more…

    Douglas Karr/ Marketing Technology Blog- 6 readers -
  • After the Click: Solving Mobile’s Attribution Problem

    …), customer reward/loyalty programs, coupon offers, repeat business, online marketing, panel data, and call tracking, among others. Tracking and measuring a mobile call’s online-to-offline conversion using attribution technology and analytics provides marketers with visibility that goes beyond the click for insights into real-world offline consumer…

    Street Fightin Affiliate- 16 readers -
Get the top posts daily into your mailbox!
More from around the web