Loyalty Programs

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior – behavior which is potentially beneficial to the firm.In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the card holder as a member in a loyalty program. Loyalty cards are a system of the loyalty business model. In the United Kingdom it is typically called a loyalty card, in Canada a rewards card or a points card, and in the United States either a discount card, a club card or a rewards card.
Posts about Loyalty Programs
  • Loyalty Programs Might Cost Your Business More Than You Bargained For

    … brand loyalty so much as loyalty to the offer, but nonetheless business are spending unprecedented amounts on establishing new programs. Deceptively simple, loyalty programs actually spark a number of important legal questions, ones you should consider before starting your own campaign. First, are loyalty programs legal in your state? Laws regulating…

    {grow}- 19 readers -
  • Made for Each Other: Wallets, Loyalty, and Mobile Payments

    … It’s fair to say the local marketing industry has been a little disappointed by the adoption of mobile payments. The combination of a sluggish hardware upgrade cycle and consumer reluctance appears discouraging. But there are catalysts on the near horizon, including the promise of a virtuous circle where mobile wallet-enabled loyalty programs…

    Street Fightin Mobile- 18 readers -
  • Ebates Acquires ShopStyle

    … and accelerate the growth of PopSugar. The partnership will allow PopSugar to focus on creating compelling content while leveraging Ebates’ ecommerce and loyalty marketing expertise and technology. Ebates has a long and respected history of providing shoppers access to the best online shopping deals. Their acquisition of ShopStyle will continue this effort…

    Acceleration Partners- 33 readers -
  • Why Running Your Own Loyalty Program is Worth It

    … Seventy-five percent of U.S. companies with loyalty programs generate a return on that investment. With so much success on the line, it’s surprising how many retailers still outsource loyalty programs, either directly or indirectly, to third-party vendors through cash-back partnerships. Third-party loyalty partners are attractive to small…

    Acceleration Partners- 17 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    … product or service Tweet This! 75% of smartphone users abandon sites that aren’t mobile responsive Tweet This! 40% of shoppers prefer discounts on purchases over loyalty program points or gift baskets Tweet This! 47% of shoppers indicated they’d abandon a purchase if they found out there wasn’t free shipping Tweet This! The average…

    Douglas Karr/ Marketing Technology Blogin Social- 49 readers -
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