Loyalty Programs

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior – behavior which is potentially beneficial to the firm.In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the card holder as a member in a loyalty program. Loyalty cards are a system of the loyalty business model. In the United Kingdom it is typically called a loyalty card, in Canada a rewards card or a points card, and in the United States either a discount card, a club card or a rewards card.
Posts about Loyalty Programs
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    …, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail. Here are some key E-Commerce Consumer Behavior Statistics: 93% of consumers consider visual appearance to be a factor…

    Douglas Karr/ Marketing Technology Blogin Social- 33 readers -
  • From Digital Marketing To Loyalty Programs

    … You have a thriving career in customer acquisition marketing. You’re an expert at Google AdWords, retargeting, the ion interactive landing page platform, managing multi-million dollar campaigns, and so much more. One day, you decide to leave your job for a new one, and try something different: loyalty programs. Everyone around you questions your…

    Ian Lopuch/ PPC Ian- 10 readers -
  • Why Millennial Travelers are Important

    … who are looking for a good time no matter what they are doing. Hotels are trying to keep up with this generation by grasping their attention with fresh ideas, extensive social media campaigns, loyalty programs and promotions. Some major hotel companies have even created small hotel chains geared directly toward Millennials. Having a strong social…

    E-Marketing Associatesin Social Content Google Facebook Twitter- 10 readers -
  • How Google Now is Improving Travel

    … are typically targeted to members of their loyalty programs or frequent travelers, but Google has a new product that might make them obsolete and level the playing field for independent hotels. Google Now Available with the latest versions of Google’s Android OS and through the Google Search app for the iPhone, Google Now is changing the way users…

    Joshua Meehan/ E-Marketing Associatesin Google How To's- 12 readers -
  • 5 Keys to Small Business Success From 2014

    … networking platforms like Alignable and Townsquared, and even loyalty programs like FiveStars (which provides businesses with a way to reward customers for shopping at their own stores, along with other locally-owned businesses in their neighborhoods) all gained significant traction this year, as local business owners discovered ways to work together through online channels. Stephanie Miles is a senior editor at Street Fight. …

    Stephanie Miles/ Street Fightin Social Mobile EMail Twitter- 13 readers -
  • The Rise of the Modern Mobile Traveler

    … Usablenet has prepared a new series of infographics that illustrate the rapid evolution of mobile in the travel industry, with stats speaking to the rise of the modern mobile traveler, the surprising results a mobile loyalty program can have on booking frequency, how millennials are prioritizing mobile in their travel decisions, and more…

    Douglas Karr/ Marketing Technology Blog- 4 readers -
  • After the Click: Solving Mobile’s Attribution Problem

    … she wants to ensure it’s sturdy enough, something she can only do by getting a look in the physical world. She searches online for a local store that has them in stock. From an analytics standpoint, that’s where the trail goes dead. “Attribution,” the holy grail of tracking consumers from online behavior through offline purchase, remains elusive…

    Street Fightin Affiliate- 11 readers -