• How Location Data Influences Consumer Buying Decisions

      The inconsistencies might seem minor, but slight differences in the way a merchant’s business information is listed on search engines and directories are enough to turn off potential customers, according to new research from YP. The local marketing solutions provider teamed up with Thrive Analytics and the Local Search Association to survey more than 5,000 U.S.

      Stephanie Miles/ Street Fightin Paid Search How To's- 6 readers -
  • Why All SMBs Need an Ecommerce Strategy

    … According to the US Department of Commerce, ecommerce sales in the first quarter of 2015 accounted for just 7% of total retail sales. So, despite strong expected growth, ecommerce isn’t yet the saving grace for small and medium-sized businesses struggling to compete with big box prices and inventory. But that doesn’t mean SMBs should ignore…

    Street Fight- 12 readers -
  • Studies Find More SMBs Want to Manage Their Own Social Media

    … the various digital marketing channels, social media is a clear front-runner for self-management. Local Search Association (LSA) survey data shows that social media is a top marketing method for SMBs. And social media is a place many SMBs want to “put [their] stamp on things.” Now that most business owners have had considerable time with social…

    Street Fightin Social- 6 readers -
  • Why So Many Local Search Sites Are Adding Business Services

    … for those SMBs that climb aboard. Joe Morsello contributes to the Local Search Insider and is the Communications Manager at the Local Search Association, a trade organization of print, digital, mobile and social media companies that help local businesses get found. Follow LSA on Twitter @LocalSearchAssn. …

    Street Fight- 8 readers -
  • Openings and New Hires at the LSA, GoLocalPDX, ElasticBox and UpSnap

    … experience and managerial expertise to oversee ElasticBox’s commitment to customer success. Multiple Staffers – GoLocalPDX Local news network GoLocal24, which has sites in Providence, R.I., and Worcester, Mass., has announced some initial hires for its expansion into Portland, Ore.. has hired four top journalists to launch the new…

    Kelly Benish/ Street Fightin SEO Mobile- 15 readers -
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