• Understanding How Google Measures Store Visits

      At the LSA Place conference in New York last week, Google’s Kishore Kanakamedala, director of online-to-offline solutions, offered a rare glimpse into the procedure Google uses to link online ads to offline store visits. Since the launch of store visit metrics in late 2014, Google has occasionally pulled back the covers to discuss how attribution works, and the presentation ...

      Damian Rollison/ Street Fightin Display Google How To's- 17 readers -
  • What Does It Mean to Practice Local SEO Ethically?

    … of marketing is too hard from them to really understand, so they should just trust you. Either way you’re setting the stage for a relationship that is not based on ethical behavior. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin SEO- 15 readers -
Get the top posts daily into your mailbox!