Lsa

  • How Location Data Influences Consumer Buying Decisions

    … The inconsistencies might seem minor, but slight differences in the way a merchant’s business information is listed on search engines and directories are enough to turn off potential customers, according to new research from YP. The local marketing solutions provider teamed up with Thrive Analytics and the Local Search Association to survey more…

    Stephanie Miles/ Street Fightin Paid Search How To's- 8 readers -
  • Why All SMBs Need an Ecommerce Strategy

    … According to the US Department of Commerce, ecommerce sales in the first quarter of 2015 accounted for just 7% of total retail sales. So, despite strong expected growth, ecommerce isn’t yet the saving grace for small and medium-sized businesses struggling to compete with big box prices and inventory. But that doesn’t mean SMBs should ignore…

    Street Fight- 14 readers -
  • Studies Find More SMBs Want to Manage Their Own Social Media

    … the various digital marketing channels, social media is a clear front-runner for self-management. Local Search Association (LSA) survey data shows that social media is a top marketing method for SMBs. And social media is a place many SMBs want to “put [their] stamp on things.” Now that most business owners have had considerable time with social…

    Street Fightin Social- 8 readers -
  • Why So Many Local Search Sites Are Adding Business Services

    … for those SMBs that climb aboard. Joe Morsello contributes to the Local Search Insider and is the Communications Manager at the Local Search Association, a trade organization of print, digital, mobile and social media companies that help local businesses get found. Follow LSA on Twitter @LocalSearchAssn. …

    Street Fight- 9 readers -
  • Openings and New Hires at the LSA, GoLocalPDX, ElasticBox and UpSnap

    … with three executive hires, the company will soon be opening a new office in Chicago. The new space will house members of the strategy and sales team and will serve as a central hub for PlaceIQ’s growing customer base in Chi-town. Monish Sharma – ElasticBox San Francisco based startup ElasticBox is announcing that they’ve hired Monish Sharma as VP…

    Kelly Benish/ Street Fightin SEO Mobile- 16 readers -
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