Lsa

    • What Does It Mean to Practice Local SEO Ethically?

      The question in this column’s headline has been on my mind lately, prompted in part by the recent announcement of the LSA’s new Digital Marketer Certification Program. As part of their announcement, the LSA notes that small businesses today get an average of 24 calls every month from marketers trying to sell them something.

      Damian Rollison/ Street Fightin SEO- 11 readers -
  • How Location Data Influences Consumer Buying Decisions

    … The inconsistencies might seem minor, but slight differences in the way a merchant’s business information is listed on search engines and directories are enough to turn off potential customers, according to new research from YP. The local marketing solutions provider teamed up with Thrive Analytics and the Local Search Association to survey more…

    Stephanie Miles/ Street Fightin Paid Search How To's- 8 readers -
  • Why All SMBs Need an Ecommerce Strategy

    … According to the US Department of Commerce, ecommerce sales in the first quarter of 2015 accounted for just 7% of total retail sales. So, despite strong expected growth, ecommerce isn’t yet the saving grace for small and medium-sized businesses struggling to compete with big box prices and inventory. But that doesn’t mean SMBs should ignore…

    Street Fight- 15 readers -
  • Studies Find More SMBs Want to Manage Their Own Social Media

    … the various digital marketing channels, social media is a clear front-runner for self-management. Local Search Association (LSA) survey data shows that social media is a top marketing method for SMBs. And social media is a place many SMBs want to “put [their] stamp on things.” Now that most business owners have had considerable time with social…

    Street Fightin Social- 8 readers -
  • Why So Many Local Search Sites Are Adding Business Services

    … in order to bring consumers more ways to transact directly on Yelp.” OpenTable has really embraced this trend, having partnered with Google, Yahoo, Facebook and many more. Meanwhile, recently YP and GrubHub partnered, Zomato bought Urbanspoon, MapQuest partnered with Urgent.ly, and the list goes on and on. The partnership/acquisition route seems more…

    Street Fight- 9 readers -
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