Lsa

  • What Does It Mean to Practice Local SEO Ethically?

    … to any marketer-client relationship in local search or digital marketing in general. In addition to such topics as clarity in contracts and protection of client privacy, the heart of the document is a section covering 11 principles that govern the way marketers should work with clients. I note them below in summary form, leaving out some…

    Damian Rollison/ Street Fightin SEO- 11 readers -
  • Why All SMBs Need an Ecommerce Strategy

    … According to the US Department of Commerce, ecommerce sales in the first quarter of 2015 accounted for just 7% of total retail sales. So, despite strong expected growth, ecommerce isn’t yet the saving grace for small and medium-sized businesses struggling to compete with big box prices and inventory. But that doesn’t mean SMBs should ignore…

    Street Fight- 16 readers -
  • Studies Find More SMBs Want to Manage Their Own Social Media

    … the various digital marketing channels, social media is a clear front-runner for self-management. Local Search Association (LSA) survey data shows that social media is a top marketing method for SMBs. And social media is a place many SMBs want to “put [their] stamp on things.” Now that most business owners have had considerable time with social…

    Street Fightin Social- 8 readers -
  • Why So Many Local Search Sites Are Adding Business Services

    … for those SMBs that climb aboard. Joe Morsello contributes to the Local Search Insider and is the Communications Manager at the Local Search Association, a trade organization of print, digital, mobile and social media companies that help local businesses get found. Follow LSA on Twitter @LocalSearchAssn. …

    Street Fight- 9 readers -
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