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In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, a very groggy morning to you from San Francisco.
… be for advertising, I find the broader applications of the technology to be of even greater interest in the long term. Advertisements are only one of the many properties in the Google ecosystem that could be correlated with visits to physical locations. The applications for this data will undoubtedly continue to grow. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is VP of product at Brandify, and can be reached via Twitter. Brandify is the publisher of Street Fight. …
… of marketing is too hard from them to really understand, so they should just trust you. Either way you’re setting the stage for a relationship that is not based on ethical behavior. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …
… The inconsistencies might seem minor, but slight differences in the way a merchant’s business information is listed on search engines and directories are enough to turn off potential customers, according to new research from YP. The local marketing solutions provider teamed up with Thrive Analytics and the Local Search Association to survey more…