Lsa

  • What Does It Mean to Practice Local SEO Ethically?

    … of marketing is too hard from them to really understand, so they should just trust you. Either way you’re setting the stage for a relationship that is not based on ethical behavior. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin SEO- 14 readers -
  • How Location Data Influences Consumer Buying Decisions

    … The inconsistencies might seem minor, but slight differences in the way a merchant’s business information is listed on search engines and directories are enough to turn off potential customers, according to new research from YP. The local marketing solutions provider teamed up with Thrive Analytics and the Local Search Association to survey more…

    Stephanie Miles/ Street Fightin Paid Search How To's- 10 readers -
  • Why All SMBs Need an Ecommerce Strategy

    … According to the US Department of Commerce, ecommerce sales in the first quarter of 2015 accounted for just 7% of total retail sales. So, despite strong expected growth, ecommerce isn’t yet the saving grace for small and medium-sized businesses struggling to compete with big box prices and inventory. But that doesn’t mean SMBs should ignore…

    Street Fight- 17 readers -
  • Studies Find More SMBs Want to Manage Their Own Social Media

    … the various digital marketing channels, social media is a clear front-runner for self-management. Local Search Association (LSA) survey data shows that social media is a top marketing method for SMBs. And social media is a place many SMBs want to “put [their] stamp on things.” Now that most business owners have had considerable time with social…

    Street Fightin Social- 8 readers -
  • Why So Many Local Search Sites Are Adding Business Services

    … search results, and this evolution in local search is taking place all over the web. Both major search engines and vertical-specific sites are adding features that actually facilitate the purchase process. This is being doing a variety of ways. Most commonly, it’s through partnerships and acquisitions. Yelp says the company is adding “partners…

    Street Fight- 10 readers -
  • Openings and New Hires at the LSA, GoLocalPDX, ElasticBox and UpSnap

    … Sentinel, will be content director; and Sebens, who has worked for Reuters and other outlets, will be lead investigative journalist. Plus where to look for jobs now… Sonata is in search of a director of sales and bus dev for their NY office. Apply here Colony Logic is looking for a business development director. Apply here Local Yokel Media is looking…

    Kelly Benish/ Street Fightin SEO Mobile- 23 readers -
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