Ltv

Ling-Temco-Vought (LTV) was a large U.S. conglomerate which existed from 1961 to 2000. At its peak, its component parts were involved in the aerospace industry, electronics, steel manufacturing, sporting goods, the airline industry, meat packing, car rentals and pharmaceuticals, among other businesses.
Posts about Ltv
  • The Top 6 Ways to Grow Your App

    … be a cost per acquisition 20 percent below your margins on every purchase. For gaming, it might be payback of 10 percent in a 30 day period. The second goal is scale: How many total users are on your app. You should always make it a goal to figure out retention, CPA or LTV before going for scale. Give your product built-in virality: Inherent virality…

    AllFacebookin Affiliate Social Google Facebook- 20 readers -
  • Why Mobile App Advertisers Need to Think Beyond the Install

    … For mobile app advertisers, the story doesn’t end after users hit the “install” button on an ad. Data-driven advertisers need to know what happens long after the install, and how their ad spend results in in-app revenue generating activity. Insights gleaned from actions within your app can help help you find more valuable customers, retain…

    Nanigans- 10 readers -
  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: Invest your marketing budget in retaining these rare repeat purchasers and acquiring users with high lifetime value Continue to focus your advertising on lowering customer…

    Nanigans- 11 readers -
  • How to Calculate the Lifetime Value of Your Mobile App User

    … We have startups, established companies, and even highly-analytics and sophisticated companies that come to us for assistance to grow their online business. Regardless of the size or sophistication, when we ask about their cost-per-acquisition and the lifetime value (LTV) of a customer, we’re often met with a blank stare. Too many companies…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Why So Many Retail Advertisers Are Leaving Revenue On The Table

    … loop, decisions on creative strategy become guesswork rather than data-driven. 3. Fragmented Attribution A siloed approach to advertising is the final nail in the coffin.We all know that the customer journey has split off into many combinations involving desktop, web, apps, in-store, and direct mail. Not being able to track touchpoints across…

    Nanigans- 13 readers -
  • 3 Ways Nanigans Helps Retail Advertisers Drive More Mobile Purchases

    … allows you to dynamically manage creative, audiences, ads, and budgets —unlocking higher ROI across your entire inventory. For example, dynamic ads act as a personalized, digital catalog by automatically serving mobile-friendly ads to users based on products they have browsed on your website. Tools like the creative tester automatically evaluate…

    Nanigans- 13 readers -
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