Ling-Temco-Vought (LTV) was a large U.S. conglomerate which existed from 1961 to 2000. At its peak, its component parts were involved in the aerospace industry, electronics, steel manufacturing, sporting goods, the airline industry, meat packing, car rentals and pharmaceuticals, among other businesses.
Posts about Ltv
    • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

      Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: Invest your marketing budget in retaining these rare repeat purchasers and acquiring users with high lifetime value Continue to focus your advertising on lowering customer acquisition costs and lose valuable pr ...

      Nanigans- 5 readers -
  • How to Calculate the Lifetime Value of Your Mobile App User

    … calculate budgets simplistically: With this perspective, marketing winds up going into the expense column. But marketing isn’t an expense like your rent… it’s an investment that should be working to grow your business. You may be tempted to calculate that the cost to acquire a new customer is a certain dollar amount, and then the profit…

    Douglas Karr/ Marketing Technology Blog- 5 readers -
  • Why So Many Retail Advertisers Are Leaving Revenue On The Table

    … with the right automation tools, wasted ad spend and lack of control goes out the window. A recent analysis from Technology Business Research reveals, “As digital advertising formats capture an increasingly larger proportion of global ad spend, the infrastructure, intelligence and ROI ad tech platforms deliver become strategic pillars for brands…

    Nanigans- 8 readers -
  • 3 Ways Nanigans Helps Retail Advertisers Drive More Mobile Purchases

    … customer lifetime value (LTV) is the first step toward increasing your mobile return on ad spend. Acquiring and retaining high-value customers, as defined by your specific growth goals, allows you to scale a global customer base or increase average order value across channels in a sustainable way. Closed-loop attribution is the key…

    Nanigans- 12 readers -
  • Online Advertising Acronyms And Terms Glossary

    … event – The pixel that fires when a user completes an action on your site or mobile app. Cost per action (CPA) – Ad bid type where you pay for a specified action like registration, newsletter sign-up, etc. Learn more Cost per click (CPC) – Ad bid type where you pay for the amount of people who click on your ad. Read more Cost per install (CPI…

    Nanigans- 14 readers -
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