Lucy Fisher

  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … Predictive marketing may sound like a new thing, but if you ask any retail buyer, they’ll tell you they’ve been doing it since fashion became a thing. The definition of a fashion buyer’s job is to figure out what customers will want next season–and in what quantity. So what’s new? Big data changes the game. Predictive analytics, the science…

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