Lucy Siegel

  • How To Succeed With Earned Media: 34 Case Studies

    … history. Other media picked up the story and linked to the website. Lucy Siegel, Bridge Global Strategies (a Didit Company); Twitter: @BridgeGlobalPR 29. After throwing a new product launch party for our newest line of Skinnygirl Sparklers created with Bethenny Frankel, our PR team stayed up until 3 am pitching various media outlets. Our work…

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