Lululemon Athletica Inc. (/ˌluwluwˈlɛmᵻn/), styled as lululemon athletica, is a Canadian athletic apparel retailer. It is self-described yoga-inspired athletic apparel company and a designer and retailer of technical athletic apparel, which produces a clothing line and runs international clothing stores from its company base in Vancouver, British Columbia, Canada. The company makes a number of different types of athletic wear, including performance shirts, shorts, and pants, as well as lifestyle apparel and yoga accessories.
Posts about Lululemon
  • Why Brands Need a Mission to Create Great Lifestyle Content

    … Lululemon has come a long way from its humble beginnings in 1998 as a part-time yoga studio in Vancouver. Today, Chip Wilson’s yoga and fitness apparel company racks up over two billion dollars in annual revenue, largely because it’s come to embody a lifestyle. It’s the stuff of active soccer moms, meditation devotees, and women who only consume…

    The Content Strategistin Content- 15 readers -
  • How Lululemon Builds Community with (Stretchy) Shorts

    …, 10,016 pairs of shorts won’t hurt the summer numbers either). The true purpose of the shorts is to build community, to create a tangible symbol that brings people together around shared participation in a common goal and love of #thesweatlife. Here’s how they do it: Unbox community online It’s the last week of May, almost three months before the event…

    Hootsuitein How To's- 7 readers -
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