• Why Brands Need a Mission to Create Great Lifestyle Content

    … Lululemon has come a long way from its humble beginnings in 1998 as a part-time yoga studio in Vancouver. Today, Chip Wilson’s yoga and fitness apparel company racks up over two billion dollars in annual revenue, largely because it’s come to embody a lifestyle. It’s the stuff of active soccer moms, meditation devotees, and women who only consume…

    The Content Strategistin Content- 13 readers -
  • How Lululemon Builds Community with (Stretchy) Shorts

    … for the duration of the customer lifetime. This is a big reason why Hootsuite hosts hundreds of Hootups around the world each year. Facetime matters. Think of the Seawheeze as one big sweaty Lululemon customer meetup. Each year it brings together some of the retailer’s strongest advocates to mingle with customers and connect around yoga, running…

    Hootsuitein How To's- 7 readers -
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