• Why Brands Need a Mission to Create Great Lifestyle Content

    … Lululemon has come a long way from its humble beginnings in 1998 as a part-time yoga studio in Vancouver. Today, Chip Wilson’s yoga and fitness apparel company racks up over two billion dollars in annual revenue, largely because it’s come to embody a lifestyle. It’s the stuff of active soccer moms, meditation devotees, and women who only consume…

    The Content Strategistin Content- 13 readers -
  • How Lululemon Builds Community with (Stretchy) Shorts

    … They came in the mail last week. I unzipped the packaging sleeve and felt the familiar luxury of luon against my fingers. But the look was… a bit different from my usual earth tones. Bold. Loud. Unique. My Seawheeze shorts had arrived. Training package has arrived! Guess I better get training… #seawheeze #seawheeze2015 #lululemon…

    Hootsuitein How To's- 7 readers -
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