Lululemon Athletica Inc. (/ˌluwluwˈlɛmᵻn/), styled as lululemon athletica, is a Canadian athletic apparel retailer. It is self-described yoga-inspired athletic apparel company and a designer and retailer of technical athletic apparel, which produces a clothing line and runs international clothing stores from its company base in Vancouver, British Columbia, Canada. The company makes a number of different types of athletic wear, including performance shirts, shorts, and pants, as well as lifestyle apparel and yoga accessories.
Posts about Lululemon
  • Why Brands Need a Mission to Create Great Lifestyle Content

    … support a brand’s culture. As a result, content is one of the most important aspects of a lifestyle brand’s marketing plan. Lululemon’s blog and social media topics include wellness tips, personal accounts by athletes and prominent yogis, information on trending health topics, interesting stories about art and culture, and informational how-tos…

    The Content Strategistin Content- 14 readers -
  • How Lululemon Builds Community with (Stretchy) Shorts

    … They came in the mail last week. I unzipped the packaging sleeve and felt the familiar luxury of luon against my fingers. But the look was… a bit different from my usual earth tones. Bold. Loud. Unique. My Seawheeze shorts had arrived. Training package has arrived! Guess I better get training… #seawheeze #seawheeze2015 #lululemon…

    Hootsuitein How To's- 7 readers -