• Why Brands Need a Mission to Create Great Lifestyle Content

    … organic food and raw juices. You don’t just wear Lululemon. You are Lululemon. The broad scope of lifestyle brands like Lululemon can present a huge content opportunity. But it can also be difficult to zero in on a mission when your brand appeals to so many different people. Marketers are left answering questions like: Who, specifically…

    The Content Strategistin Content- 13 readers -
  • How Lululemon Builds Community with (Stretchy) Shorts

    …, and partying. The amount of #brandlove (and sales) generated during the race is staggering. It’s an epic advocate event disguised as a marathon, which comes together smoothly in large part because the community built online expects to meet in real life. That’s kind of the point of running a marathon—you have to hit the pavement with the group on race…

    Hootsuitein How To's- 7 readers -
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