• Why Brands Need a Mission to Create Great Lifestyle Content

    … Lululemon has come a long way from its humble beginnings in 1998 as a part-time yoga studio in Vancouver. Today, Chip Wilson’s yoga and fitness apparel company racks up over two billion dollars in annual revenue, largely because it’s come to embody a lifestyle. It’s the stuff of active soccer moms, meditation devotees, and women who only consume…

    The Content Strategistin Content- 12 readers -
  • How Lululemon Builds Community with (Stretchy) Shorts

    …, and partying. The amount of #brandlove (and sales) generated during the race is staggering. It’s an epic advocate event disguised as a marathon, which comes together smoothly in large part because the community built online expects to meet in real life. That’s kind of the point of running a marathon—you have to hit the pavement with the group on race…

    Hootsuitein How To's- 6 readers -
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