• How Equinox Makes Money From Luxury Content

    … ***AUTHOR IS TESSA WEGERT*** There’s a difference between wanting to produce high-quality luxury content and actually doing it. While 73 percent of marketers say developing more engaging content is their top priority, only a handful of brands actually run successful content programs. One such brand is Equinox, the luxury fitness chain that sets…

    Joe Lazauskas/ The Content Strategistin Content How To's- 9 readers -
  • Case Study: Hotel Attracts Luxury Travelers with Guest-Facing Mobile Tech

    … executives started looking for strategic ways to appeal to guests with luxury tastes. To go along with the newly renovated rooms, which reopened in July, the team decided to add a technology component that would be unlike anything travelers had ever experienced. What they came up with was this: An in-room tablet that guests can use to order room service…

    Stephanie Miles/ Street Fight- 19 readers -
  • Effective Luxury Landing Pages: Page Critique

    … websites, A/B testing is the most reliable way to know where to place a form on your page to maximize leads and sales. When you create your own landing pages, consider your market. Are you in the luxury market where your visitors may need a little more information to get excited and convert? Or, are you using this landing page to give the visitor…

    Brian Massey/ The Conversion Scientist- 11 readers -