Luxury

  • How Equinox Makes Money From Luxury Content

    … ***AUTHOR IS TESSA WEGERT*** There’s a difference between wanting to produce high-quality luxury content and actually doing it. While 73 percent of marketers say developing more engaging content is their top priority, only a handful of brands actually run successful content programs. One such brand is Equinox, the luxury fitness chain that sets…

    Joe Lazauskas/ The Content Strategistin Content How To's- 9 readers -
  • Case Study: Hotel Attracts Luxury Travelers with Guest-Facing Mobile Tech

    … executives started looking for strategic ways to appeal to guests with luxury tastes. To go along with the newly renovated rooms, which reopened in July, the team decided to add a technology component that would be unlike anything travelers had ever experienced. What they came up with was this: An in-room tablet that guests can use to order room service…

    Stephanie Miles/ Street Fight- 22 readers -
  • Effective Luxury Landing Pages: Page Critique

    … luxury landing page Colin came to us with a landing page built on Unbounce. They have had fairly good success with these landing pages, boasting conversion rates of over 5% and more. Colin had a number of questions for Conversion Sciences about how to optimize his landing page to see a lift in conversion rate while maintaining high lead quality. Many…

    Brian Massey/ The Conversion Scientist- 11 readers -
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