• How Advocates Drive More Instagram Activity than Influencers

      By 2019, spending on Instagram Influencers is expected to reach $2.3 billion Tweet This! That’s an incredible amount, but points directly to the power of a visual program that’s widely adopted in influencing purchase decisions. In fact, a whopping 72% of Instagram users report to making a purchase decision based on images shared on the platform Tweet This! Instagram side no ...

      Douglas Karr/ Marketing Technology Blog- 11 readers -
  • How Equinox Makes Money From Luxury Content

    … ***AUTHOR IS TESSA WEGERT*** There’s a difference between wanting to produce high-quality luxury content and actually doing it. While 73 percent of marketers say developing more engaging content is their top priority, only a handful of brands actually run successful content programs. One such brand is Equinox, the luxury fitness chain that sets…

    Joe Lazauskas/ The Content Strategistin Content How To's- 9 readers -