• How Equinox Makes Money From Luxury Content

    … ***AUTHOR IS TESSA WEGERT*** There’s a difference between wanting to produce high-quality luxury content and actually doing it. While 73 percent of marketers say developing more engaging content is their top priority, only a handful of brands actually run successful content programs. One such brand is Equinox, the luxury fitness chain that sets…

    Joe Lazauskas/ The Content Strategistin Content How To's- 9 readers -
  • Effective Luxury Landing Pages: Page Critique

    … luxury landing page Colin came to us with a landing page built on Unbounce. They have had fairly good success with these landing pages, boasting conversion rates of over 5% and more. Colin had a number of questions for Conversion Sciences about how to optimize his landing page to see a lift in conversion rate while maintaining high lead quality. Many…

    Brian Massey/ The Conversion Scientist- 11 readers -