Luxury Brands

  • How Advocates Drive More Instagram Activity than Influencers

    … my favorite part of this research is that they found advocates more likely to influence purchase decisions than influencers – something I’ve been preaching for quite some time! Instagram’s Segments Utilizing Influencer Marketing 91% of top luxury brands utilize influencer marketing 84% of top activewear brands utilize influencer marketing 83…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • 3 Cutting-Edge Content Marketing Trends From Top Luxury Brands

    …, an increasing number of brands are exploring new, cutting-edge channels that allow them to engage with consumers in an intimate way. Let’s look at three of the most popular tactics. Influencer marketing Research shows that adoption of in influencer marketing, despite its buzz, is still relatively slow among luxury brands. While 92 percent of consumers…

    Tessa Wegert/ The Content Strategist- 26 readers -
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