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… Marketers are all too aware of the increase in ad blockers’ popularity over the last two years, and many have turned to social media as an alternative channel for getting in front of their target customers. As marketers begin preparing for the last and often most important quarter of their companies’ fiscal years, we set out to answer…
By David Cohen on Feb. 23, 2016 - 10:00 AM Starbucks is the brand with the highest influence rate on Facebook, based on its engagement with micro-influencers, according to the latest data from Mavrck. The coffee powerhouse was followed by Coca-Cola and MTV on the Average Influencer Index from the micro-influencer marketing platform, which also introduced a free tool, Fan ...