• What Data-Related Tools Are Marketers Using to Measure and Analyze?

    …). Econsultancy’s Measurement and Analytics report, produced in association with Lynchpin, found that there is an analytics skills gap in the use of digital analytics tools, statistical modeling and Conversion Rate Optimization (CRO). A quick search of jobs online and there are about 80,000 openings for talented analytics experts. If you’re any type of marketer, there’s no doubt that the ability to analyze and measure your marketing performance is becoming a very critical skill in any environment. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 6 readers -
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