Ma Perkins

Ma Perkins (sometimes called Oxydol's Own Ma Perkins) is an American radio soap opera which was heard on NBC from 1933 to 1949 and on CBS from 1942 to 1960. Between 1942 and 1949, the show was heard simultaneously on both networks. Oxydol dropped its sponsorship in 1956. The program continued with various sponsors until 1960. The series was produced by Frank and Anne Hummert with scripts by Robert Hardy Andrews, Orvin Tovrov and others. Ma Perkins began August 14, 1933 on WLW in Cincinnati. On December 4 of that year, it graduated to the NBC Red network. On NBC and CBS the series ran for a total of 7,065 episodes.
Posts about Ma Perkins
  • What Do Ben Franklin and G.I. Joe Have in Common?

    … they could promote their Oxydol laundry detergent. And so, at 3:00 PM on December 4, 1933, the first episode of Oxydol’s Own Ma Perkins debuted on NBC’s Red Network. The idea was so successful that it was immediately aped by P&G’s competitors Colgate-Palmolive and Lever Brothers, giving rise to the term “soap opera.” 1982: G.I. Joe: A Real American…

    Chris Irby/ Dex Mediain Content- 11 readers -