Machine-Learning

Machine learning, a branch of artificial intelligence, concerns the construction and study of systems that can learn from data.For example, a machine learning system could be trained on email messages to learn to distinguish between spam and non-spam messages. After learning, it can then be used to classify new email messages into spam and non-spam folders.The core of machine learning deals with representation and generalization. Representation of data instances and functions evaluated on these instances are part of all machine learning systems.
Posts about Machine-Learning
  • Here’s how RankBrain does (and doesn’t) impact SEO

    … In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with “AIO” (Artificial Intelligence Optimization) rearing its head on agency websites and blogs. HTTPS and mobile first seem to be cooling as topics, so attention is turning to RankBrain. The reality of this however is that artificial…

    Search Engine Watchin SEO How To's- 12 readers -
  • Everything you need to know about visual search (so far)

    … that they will mimic the functioning of the human brain in identifying targets: The decisions (or inherent ‘biases’, as they are known) that allow us to make sense of these patterns are more difficult to integrate into a machine. When processing an image, should a machine prioritize shape, color, or size? How does a person do this? Do we even know for sure…

    Search Engine Watchin Paid Search- 20 readers -
  • Does dwell time really matter for SEO?

    … What’s the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year. Please note, this article was originally published on the Wordstream blog; it is reprinted with permission. I won’t lie: I’ve become a bit obsessed with machine learning. My theory is that RankBrain and/or other machine…

    Larry Kim/ Search Engine Watchin SEO- 29 readers -
  • Five most interesting search marketing news stories of the week

    … send. 2017 will be the year of machine learning, intelligent content and experience Last week, we looked at the eight most important content marketing trends that marketers will need to pay attention to in 2017. This week, Jim Yu wrote for our sister site ClickZ about why 2017 will be the year of machine learning, intelligent content and experiences…

    Search Engine Watch- 18 readers -
  • The natural evolution of digital for brands: becoming more human

    … intelligence is now embedded across platforms and services, harnessing intent understanding and using a vast base of semantic knowledge. When coupled with machine learning that’s infused throughout all of our digital interactions, technology is becoming more human. People and machines are able to sustain conversations with personal digital assistants…

    Search Engine Watch- 10 readers -
  • How does RankBrain work and what does it mean for search marketers?

    … from the very beginning. What is RankBrain? RankBrain is a machine-learning system developed by Google to help improve search results and to interpret brand new queries that haven’t been previously searched for. Some experts consider it to be part of the Hummingbird search algorithm, which was launched to help Google better understand the meaning…

    Search Engine Watchin How To's- 12 readers -
  • Voice UI and intelligent assistants: trends to watch out for next

    … to Echo’s increasing awareness and popularity, its value proposition, robust and growing functionality and perceived promise are ushering in a new era – the AI, Machine Learning and voice UI era. Here are a few trends and predictions to look for as we prepare for this exciting wave which will most certainly become ever more present in our everyday…

    Search Engine Watch- 23 readers -
  • How content marketers and SEO experts can optimize for RankBrain

    … Around October 2015, Google announced it would be using artificial intelligence to help deliver its search results. This machine-learning AI system is called RankBrain. Since RankBrain uses machine-learning AI, it learns by itself, consuming web pages and search queries by the second with the intent of delivering the best and most relevant…

    Search Engine Watch- 31 readers -
  • Understanding intent through voice search

    … into apps, as well as artificial intelligence (A.I.) and bots that can interact with other bots. While the devices and technology used to access search are evolving, search will still be an increasingly integral part of everyday life. The evolution of A.I. through voice search Today’s digital assistants like Microsoft’s Cortana, Apple’s Siri…

    Search Engine Watch- 15 readers -
  • Can artificial intelligence save social?

    … on this, because it’s going to be increasingly important in the next year), but until platforms themselves start integrating this technology efficiently then we’re going to have a rocky ride. I certainly don’t pretend to have all the answers (or even all of the questions), but it feels to me that if we can capture and connect community content using deep learning machines, then social will have a real future, rather than becoming a digital echo of older broadcast models. …

    Matt Owen/ Search Engine Watchin Social- 21 readers -