Machine-Learning

Machine learning, a branch of artificial intelligence, concerns the construction and study of systems that can learn from data.For example, a machine learning system could be trained on email messages to learn to distinguish between spam and non-spam messages. After learning, it can then be used to classify new email messages into spam and non-spam folders.The core of machine learning deals with representation and generalization. Representation of data instances and functions evaluated on these instances are part of all machine learning systems.
Posts about Machine-Learning
  • Here’s how RankBrain does (and doesn’t) impact SEO

    … In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with “AIO” (Artificial Intelligence Optimization) rearing its head on agency websites and blogs. HTTPS and mobile first seem to be cooling as topics, so attention is turning to RankBrain. The reality of this however is that artificial…

    Search Engine Watchin SEO How To's- 12 readers -
  • Everything you need to know about visual search (so far)

    … Visual search is one of the most complex and fiercely competed sectors of our industry. Earlier this month, Bing announced their new visual search mode, hot on the heels of similar developments from Pinterest and Google. Ours is a culture mediated by images, so it stands to reason that visual search has assumed such importance for the world’s…

    Search Engine Watchin Paid Search- 20 readers -
  • Does dwell time really matter for SEO?

    … learning elements within Google’s core algorithm are increasingly rewarding pages with high user engagement. Basically, Google wants to find unicorns – pages that have extraordinary user engagement metrics like organic search click-through rate (CTR), dwell time, bounce rate, and conversion rate – and reward that content with higher organic search…

    Larry Kim/ Search Engine Watchin SEO- 29 readers -
  • Five most interesting search marketing news stories of the week

    …. Jim took a close look at the role of machine learning, deep learning and artificial intelligence in understanding data, the importance of automation, and how we can balance machine learning and human capital in the digital ecosystem. Why Black Friday won’t be going anywhere for a while Every year, a debate springs up in the world of ecommerce…

    Search Engine Watch- 18 readers -
  • The natural evolution of digital for brands: becoming more human

    … intelligence is now embedded across platforms and services, harnessing intent understanding and using a vast base of semantic knowledge. When coupled with machine learning that’s infused throughout all of our digital interactions, technology is becoming more human. People and machines are able to sustain conversations with personal digital assistants…

    Search Engine Watch- 10 readers -
  • How does RankBrain work and what does it mean for search marketers?

    … from the very beginning. What is RankBrain? RankBrain is a machine-learning system developed by Google to help improve search results and to interpret brand new queries that haven’t been previously searched for. Some experts consider it to be part of the Hummingbird search algorithm, which was launched to help Google better understand the meaning…

    Search Engine Watchin How To's- 12 readers -
  • How content marketers and SEO experts can optimize for RankBrain

    … Around October 2015, Google announced it would be using artificial intelligence to help deliver its search results. This machine-learning AI system is called RankBrain. Since RankBrain uses machine-learning AI, it learns by itself, consuming web pages and search queries by the second with the intent of delivering the best and most relevant…

    Search Engine Watch- 29 readers -
  • Understanding intent through voice search

    …-to resource. AI, the ‘Added Ingredient’ for enhanced consumer experience and engagement Technology giants like Microsoft, IBM and Google are focusing on new ways machine-based learning, A.I. and bots can analyze data. Personal assistants like Cortana, powered by Bing search intelligence, can request permission to gather data from email accounts…

    Search Engine Watch- 15 readers -
  • Can artificial intelligence save social?

    … on this, because it’s going to be increasingly important in the next year), but until platforms themselves start integrating this technology efficiently then we’re going to have a rocky ride. I certainly don’t pretend to have all the answers (or even all of the questions), but it feels to me that if we can capture and connect community content using deep learning machines, then social will have a real future, rather than becoming a digital echo of older broadcast models. …

    Matt Owen/ Search Engine Watchin Social- 21 readers -
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