Machine-Learning

Machine learning, a branch of artificial intelligence, concerns the construction and study of systems that can learn from data.For example, a machine learning system could be trained on email messages to learn to distinguish between spam and non-spam messages. After learning, it can then be used to classify new email messages into spam and non-spam folders.The core of machine learning deals with representation and generalization. Representation of data instances and functions evaluated on these instances are part of all machine learning systems.
Posts about Machine-Learning
    • Does dwell time really matter for SEO?

      What’s the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year. Please note, this article was originally published on the Wordstream blog; it is reprinted with permission. I won’t lie: I’ve become a bit obsessed with machine learning. My theory is that RankBrain and/or other machine learning elements within Google’s c ...

      Larry Kim/ Search Engine Watchin SEO- 15 readers -
  • Five most interesting search marketing news stories of the week

    …’ viewing time on average. Over on our sister site ClickZ, Tereza Litsa took a look at how neuroscience can activate brains in a mobile world. And speaking of advertising, take our 10-minute survey to tell us how the events of 2016 affected your advertising spend, and you could win an iPad mini in time for Christmas! What is mobile ad viewability…

    Search Engine Watch- 14 readers -
  • The natural evolution of digital for brands: becoming more human

    … in people communicating through their devices. With more than 3 billion people using messaging apps every day, consumers are spending five times longer on average using messaging apps than they do on all other mobile apps. And, what’s more, we’ve reached a point where natural language is the new universal user interface with technology. Search…

    Search Engine Watch- 8 readers -
  • How does RankBrain work and what does it mean for search marketers?

    … from the very beginning. What is RankBrain? RankBrain is a machine-learning system developed by Google to help improve search results and to interpret brand new queries that haven’t been previously searched for. Some experts consider it to be part of the Hummingbird search algorithm, which was launched to help Google better understand the meaning…

    Search Engine Watchin How To's- 10 readers -
  • How content marketers and SEO experts can optimize for RankBrain

    … Google’s search engine deliver more appropriate results then your content should have the following: Answer problems your target audience are having and may search for solutions online. Your content should cover the topics ultimately including references and supporting information Dump keyword focusing and include a natural language…

    Search Engine Watch- 17 readers -
  • Understanding intent through voice search

    … It’s search Jim, but not as we know it. The dream of an ultimate personal assistant isn’t a farfetched sci-fi fantasy like the interactive computing systems in Star Trek. It’s technology available today already being applied to search engines. Leading visionaries in search technology, including Google’s Beshad Behzadi in his keynote speech…

    Search Engine Watch- 11 readers -
  • WebPromo’s Q&A with Google’s Andrey Lipattsev [transcript]

    …. Going back to the original idea of links, you can kind of reasonably say, ‘I see a page, I see the links on that page, I see where they’re going’ – if we can see them, granted they can be no-followed, they can be hidden, that’s like little things, but by and large, they’re here, we can see them, we can use them. The words on the page. This stuff…

    Christopher Ratcliff/ Search Engine Watch- 16 readers -
  • Can artificial intelligence save social?

    … on this, because it’s going to be increasingly important in the next year), but until platforms themselves start integrating this technology efficiently then we’re going to have a rocky ride. I certainly don’t pretend to have all the answers (or even all of the questions), but it feels to me that if we can capture and connect community content using deep learning machines, then social will have a real future, rather than becoming a digital echo of older broadcast models. …

    Matt Owen/ Search Engine Watchin Social- 20 readers -
  • For AKQA, creative display is essential to brand campaigns

    … and the ad both reconfigures its format and prioritizes content based on the assumptions of that device, we want advertising to have that same type of responsiveness. The holy grail would be fully componentized advertising that could assemble itself in high fidelity across mobile, tablet or desktop: cross-platform awareness and responsive design…

    Digiday- 20 readers -