Mack Mckelvey

  • How To Succeed With Earned Media: 34 Case Studies

    …. While consumer awareness starts with the press and social coverage, the product is the center of attention. The earned media impact on consideration, leads and sales can be measured back to the initial launch event.Erin (Mack) McKelvey, SalientMG; Twitter: @MackMcKelvey 22. When I absolutely love a product or service, I’m very likely going to talk…

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