Mack Mckelvey

  • How To Succeed With Earned Media: 34 Case Studies

    … and shared many thousands of times. B.L. Ochman,; Twitter: WhatsNext 25. Earned media is all about trust. This is why I love this piece on Budweiser that appeared in the LA Times. Not only did the piece make Anheuser-Busch look fantastic from a marketing perspective, but also the LA Times is a trustworthy third party source.Larry…

    Heidi Cohen/ Heidi Cohenin How To's- 22 readers -
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