Macro Conversions

  • Conversion Goal? It Depends on Your Business Model

    … on their home page distracts visitors from this goal. Notice that the first thing they present you with is the opportunity to subscribe. And in the navigation panel, “Subscribe” stands out in gold. A secondary goal is to get you to consumer their content. So the rest of the page has links to their articles. Well done, NatGeo. Micro conversions and macro…

    Kathryn Aragon/ The Daily Egg- 20 readers -
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