Macro Conversions

  • Conversion Goal? It Depends on Your Business Model

    …—such as nonprofits—aren’t trying to make a sale. Does that mean they can’t optimize conversions? Not at all. Conversion goals differ depending on the type of business you run. And even if sales are your final goal, you may have smaller conversion goals that can tell you whether your prospects are moving smoothly through your funnel and where they may be falling…

    Kathryn Aragon/ The Daily Egg- 20 readers -