Macroconversions

  • Three Realizations Needed to Prove Content Marketing ROI

    … down the road (or funnel). Simply put, advertising is a bottom-of-the-funnel marketing strategy in which the customer and sales share control, whereas content marketing is a top-of-the-funnel strategy in which the customer is in control. The modern sales funnel from BizOxygen illustrates this concept below: Realization #2: Micro Conversions…

    Relevancein Content- 24 readers -
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