Macroconversions

  • Three Realizations Needed to Prove Content Marketing ROI

    … micro conversions that support them. To prove any sort of returns on your content marketing efforts, you’ve first got to understand what to measure and why. Know the intent of each content asset and establish relevant metrics for benchmarking success. Traffic, pages viewed, bounce rate, time on page, and ungated downloads are all examples…

    Relevancein Content- 29 readers -
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