Macy's, originally R. H. Macy & Co., is a mid-range to upscale chain of department stores owned by American multinational corporation Macy's, Inc. It is one of two divisions owned by the company, with the other being the upscale Bloomingdale's. As of January 2014, it operates 793 locations in the United States, with a prominent Herald Square flagship location in Midtown Manhattan, New York City. It also has eSpot ZoomShops kiosks in over 300 store locations selling consumer electronics.Macy's is known for its niche in popular culture and the diversity of its merchandise.
Posts about Macy'S
  • Could Revamped Loyalty Programs Save the Retail Industry?

    … and looking at loyalty a more holistic way to keep customers engaged outside of the purchase funnel. “Today, every retailer has some kind of points or dollars-based loyalty program, so these programs are no longer a competitive differentiator,” he says. Jawharkar sees Sephora and Patagonia as two retailers with standout programs. He says Sephora…

    Stephanie Miles/ Street Fight- 12 readers -
  • LBMA Podcast: Accor Hotels, Waze + Allstate Insurance, Target

    … LBMA Podcast: Accor Hotels, Waze + Allstate Insurance, Target December 1, 2017 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Rob Woodbridge. On the show: Modern Adventure, EU’s geo-blocking, Ozmosis…

    Asif Khan/ Street Fight- 20 readers -
  • How Thanksgiving Day Store Closures Impact Black Friday Sales

    … Shoppers say they don’t want retailers opening their doors on Thanksgiving Day, but research from the location intelligence firm Foursquare tells a different story. Analyzing proprietary foot traffic data at major retailers, Foursquare found that stores that open earlier on Thanksgiving Day drive more visits and steal share from…

    Stephanie Miles/ Street Fight- 13 readers -
  • How Brands Are Targeting Moms with Localized Campaigns

    … of targeting can be done seamlessly though the branded mobile apps that shoppers have already downloaded. Brands without mobile apps can rely on third-party vendors like Waze to connect with shoppers at the precise moments, and locations, when they’re most likely to be receptive. 2. Using Local Inventory Ads to bring consumers searching for products…

    Stephanie Miles/ Street Fightin How To's- 11 readers -
  • How Legacy Retailers Are Infusing Tech Into Brick-and-Mortar

    … Fewer people are going into stores and more consumers are shopping online. We know that. But many retailers, including Macy’s, are now finding more ways to integrate in-store experiences and ecommerce into their offerings to offset brick-and-mortar declines and drive more foot traffic into their stores. It is a redefinition of a retail…

    Street Fightin How To's- 23 readers -
  • Foursquare Analysis Shows Where Customers Go When Retailers Close

    … Retailers are off to a bumpy start this year, with some of the nation’s largest brick-and-mortar chains announcing plans to shut down certain locations or close up shop altogether. With so much upheaval in the retail industry, Foursquare decided to use its first-party foot traffic data to offer a glimpse into the future for those brick…

    Stephanie Miles/ Street Fight- 17 readers -
  • Is It Time to Redefine ‘Local’ Marketing?

    … It has been exactly a year since I penned my last column. At the time I was suffering from exactly the issues facing our industry; vendor companies and marketers had simplified “local” to mean the Google Map Pack. I was simply tired of spinning what has become a commoditized approach to a monolithic product. While I sat on the sidelines this past…

    Street Fight- 26 readers -
  • Why Do Mobile Conversion Rates Still Stink?

    … Mobile is the ecommerce frontier. There is virtually no arguing that everything is moving toward mobile dominance. Early in 2015, Google announced that mobile searches surpassed computer searches. Doesn’t it seem strange, then, that mobile conversions still lag so far behind? Monetate‘s Ecommerce Quarterly Report found that about 60 percent…

    Inside Facebookin Google- 26 readers -
  • Pinterest Tops 150 Million Monthly Active Users

    … managed countries—U.K., France, Germany, Brazil, Japan—in the first half of 2016 than it did in all of 2015. Pinterest is serving 10 billion recommendations daily, double last year’s figure. 150 million visual searches are performed on Pinterest every month, along with more than 2 billion text-based idea searches. There are more than 1 million…

    David Cohen/ Inside Facebookin Social- 21 readers -
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