Macy's, originally R. H. Macy & Co., is a mid-range to upscale chain of department stores owned by American multinational corporation Macy's, Inc. It is one of two divisions owned by the company, with the other being the upscale Bloomingdale's. As of January 2014, it operates 793 locations in the United States, with a prominent Herald Square flagship location in Midtown Manhattan, New York City. It also has eSpot ZoomShops kiosks in over 300 store locations selling consumer electronics.Macy's is known for its niche in popular culture and the diversity of its merchandise.
Posts about Macy'S
    • Social Media Marketing World | San Diego | Feb 28 – Mar 2, 2018

      It’s that time of year again to take a chunk of your budget and reserve some tickets for the best social media marketing conference in the country, Social Media Marketing World. Who Should Attend Social Media Marketing World? Experienced Social Media Marketers – This is the person whose job is to manage social media marketing and has been doing it for years, but is struggl ...

      Douglas Karr/ Marketing Technology Blog- 18 readers -
    • How Thanksgiving Day Store Closures Impact Black Friday Sales

      Shoppers say they don’t want retailers opening their doors on Thanksgiving Day, but research from the location intelligence firm Foursquare tells a different story. Analyzing proprietary foot traffic data at major retailers, Foursquare found that stores that open earlier on Thanksgiving Day drive more visits and steal share from their competitors.

      Stephanie Miles/ Street Fight- 6 readers -
  • How Brands Are Targeting Moms with Localized Campaigns

    … Moms control the purse strings year-round, but their influence on the retail sector is especially strong during the fourth quarter, when back-to-school and holiday shopping give the industry a much-needed boost. In the United States, mothers control 85% of household purchases, with a $2.4 trillion spending power that brands can’t afford to ignore…

    Stephanie Miles/ Street Fightin How To's- 11 readers -
  • How Legacy Retailers Are Infusing Tech Into Brick-and-Mortar

    … Fewer people are going into stores and more consumers are shopping online. We know that. But many retailers, including Macy’s, are now finding more ways to integrate in-store experiences and ecommerce into their offerings to offset brick-and-mortar declines and drive more foot traffic into their stores. It is a redefinition of a retail…

    Street Fightin How To's- 23 readers -
  • Foursquare Analysis Shows Where Customers Go When Retailers Close

    … Retailers are off to a bumpy start this year, with some of the nation’s largest brick-and-mortar chains announcing plans to shut down certain locations or close up shop altogether. With so much upheaval in the retail industry, Foursquare decided to use its first-party foot traffic data to offer a glimpse into the future for those brick…

    Stephanie Miles/ Street Fight- 17 readers -
  • Is It Time to Redefine ‘Local’ Marketing?

    … It has been exactly a year since I penned my last column. At the time I was suffering from exactly the issues facing our industry; vendor companies and marketers had simplified “local” to mean the Google Map Pack. I was simply tired of spinning what has become a commoditized approach to a monolithic product. While I sat on the sidelines this past…

    Street Fight- 26 readers -
  • Why Do Mobile Conversion Rates Still Stink?

    … Mobile is the ecommerce frontier. There is virtually no arguing that everything is moving toward mobile dominance. Early in 2015, Google announced that mobile searches surpassed computer searches. Doesn’t it seem strange, then, that mobile conversions still lag so far behind? Monetate‘s Ecommerce Quarterly Report found that about 60 percent…

    Inside Facebookin Google- 26 readers -
  • Pinterest Tops 150 Million Monthly Active Users

    … of its signups are from outside of the U.S. 40 percent of its signups globally are men, with that gender growing at 70 percent year-over-year. The number of Pins saved by men is growing at 80 percent year-over-year, and the number of men actively searching on Pinterest is up 55 percent over the same time period. Pinterest grew more in its five…

    David Cohen/ Inside Facebookin Social- 21 readers -
  • Why Social Data Are Transformational

    … To gain competitive advantage, successful marketers must use all of their data to learn faster and act smarter than ever before. However, not all data are created equal. Where should marketers invest to yield high-quality data that they can translate into accurate insights? Among the most important sources are social advertising platforms…

    AllFacebookin Social Display- 25 readers -
  • Instagram Video Carousel Ads Now Available to All Advertisers

    … Instagram announced earlier this month that it was beta-testing the addition of video to carousel ads, and the feature was made available to all advertisers Friday. Carousel ads on Instagram can contain up to five elements—videos and photos—with videos capped at 60 seconds. Instagram said in an Instagram for Business blog post announcing…

    David Cohen/ AllFacebookin Facebook- 19 readers -
  • Instagram Adding Video to Carousel Ads

    … Instagram is beta-testing the addition of video to its carousel ads. The Facebook-owned photo- and video-sharing network said in an email to SocialTimes that Taco Bell, ASOS, Macy’s and Airbnb are among the advertisers involved in the beta-test, and the feature will be made more widely available “in the coming weeks.” Instagram carousel ads…

    David Cohen/ AllTwitterin Social Facebook- 44 readers -
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