Madison Avenue

Advertising (or advertizing) is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support.In Latin, ad vertere means "to turn toward". The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Posts about Madison Avenue
  • Data Geek or Storyteller? Today’s CMO Must Excel at Both

    … Not too long ago, I spoke to Steve Herrera, an executive recruiter at SEBA International, about what it takes to be a great CMO in this era of data-driven marketing. Specifically, I asked him about the great divide in marketing skills: Silicon Valley vs. Madison Avenue, or put another way, data geek vs. storyteller. Whose skills will reign…

    Ben Plomion/ Convince and Convert- 2 readers -
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