Madison Avenue

Advertising (or advertizing) is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support.In Latin, ad vertere means "to turn toward". The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Posts about Madison Avenue
  • Snapchat in Talks With Several Ad Agencies (Report)

    …. Vranica, Farrell and Perlberg reported that Snap Inc. global head of sales Jeff Lucas, who joined the company from Viacom last summer, has offered the agencies discounts on ad prices, first looks at new products and assistance in producing Snapchat-specific content. Snap Inc. reportedly filed documents with the Securities and Exchange Commission…

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