Magic Content Marketing Ratios

  • The Magic Content Marketing Ratio: Email Conversion Rate

    … marketer out there, email conversion rates (and the stories you tell in them) should always be top of mind. What is ECR, and why should you care about it? Last week on The Content Strategist, I wrote a piece about the importance of measuring both long-term and short-term success metrics for your content marketing program. In the article, I explain ROCI…

    The Content Strategistin EMail Content- 11 readers -
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