• The 12 Brand Archetypes: Which One Are You?

    … much more powerful: Nostalgia. Orville Redenbacher is the prototypical innocent archetype. They sell you a childhood treat, popcorn, and their mascot is a grandpa who hasn’t stopped having fun since bowties were a thing unironically. The OUTLAW wants revolution – The Outlaw isn’t afraid. Outlaw brands control their life without regard for the status…

    Marketing Technology Blog- 21 readers -
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