Maker Studios

Maker Studios, Inc. is an American worldwide multi-channel network co-founded by Lisa Donovan, former CEO Danny Zappin, Scott Katz, Kassem Gharaibeh, Shay Carl Butler, Ben Donovan, and Philip DeFranco. Shane Dawson was also involved with Donovan and Butler during their collaboration on The Station. On March 24, 2014, Maker Studios, Inc. agreed to sell itself to The Walt Disney Company for $500 million, which could rise to $950 million, if financial milestones are met. On April 14, 2014, however, Relativity Media submitted a competing bid of up to $1.1 billion, but Maker denied the bid.
Posts about Maker Studios
  • A Complete Guide to Influencer Marketing

    … relationships, campaign coordination and influencer payments. They charge a flat-fee for the campaigns and offer little to no transparency into their commission or how the budget is spent. Examples include MCNs like Maker Studios and FullScreen and companies like Niche and MediaKix. It is common for managed campaign companies to brand themselves…

    AllFacebookin Social Google SaaS- 42 readers -
  • Spotify Fires Back at YouTube, Adds Own Video Content

    … Normally, I listen to my music on Spotify when I’m on the run (and by run I mean sit in my car) and pull up YouTube if I’m at my home office. Last November YouTube launched its streaming music service, Music Key in hopes of influencing behavior like mine, and while the service is still in beta, it is believed that YouTube rolled-out the feature…

    Andy Smith/ ReelSEOin Social Content YouTube- 33 readers -
  • One year in, The Information sticks to subscription model

    … in finance, technology and media. It has recruited top journalists like former Wall Street Journal editor Martin Peers and Amir Efrati. And it has broken stories like Google’s Dropcam acquisition, Amazon’s deal to buy Twitch and an inside look at Disney’s move to buy Maker Studios. Now, the question is less about sustainability but whether such a model can…

    Ricardo Bilton/ Digiday- 8 readers -
  • 5 things we learned about YouTube in 2014

    … of the digital video scene have an easy way in: buy a multichannel network (MCN). That’s exactly what Disney, Otter Media (The Chernin Group and AT&T’s joint venture) and European broadcaster RTL Group did this year with their respective acquisitions of Maker Studios, Fullscreen and StyleHaul. Maker sold for $500 million, with another $450 million tied…

    Eric Blattberg/ Digidayin Social- 17 readers -
  • 5 things we learned about digital video in 2014

    …: Maker Studios, Fullscreen and StyleHaul. Disney bought Maker in March for $500 million, with another $450 million tied to performance targets. In September, Otter Media (formed by AT&T and The Chernin Group) scooped up Fullscreen in a deal worth $200 million to $300 million. And last month, European broadcaster RTL Group acquired a majority…

    Eric Blattberg/ Digiday- 24 readers -
  • The History of Video Marketing on YouTube

    …, that paved the way for today's industry. The short, “Jesus vs. Santa”, was commissioned by Fox Studios Executive Brian Graden as a video Christmas card after he saw their first online video “The Spirit of Christmas”. Their videos were passed around on VHS until they were posted online and caught the attention of Comedy Central, launching the careers…

    Andy Smith/ ReelSEOin Social YouTube- 34 readers -
  • YouTube Influencer Marketing is NOW Open to All Brands

    … proposals and work directly with relevant channels - all without any need for a middleman. This is particularly attractive for smaller and mid-sized brands as well as for creators who maintain a small but fiercely loyal subscriber base. FameBit Lets Brands Take Advantage of YouTube's Long-Tail We’ve all heard of Michelle Phan, PewdiePie, and JennaMarbles…

    Carla Marshall/ ReelSEOin Social YouTube- 29 readers -
  • It’s a good time to run a big YouTube network

    … network (MCN) between $200 million and $300 million. And on Monday, European broadcaster RTL Group acquired a majority stake in StyleHaul, a Los Angeles-based MCN focused on fashion and lifestyle videos. “If three’s a trend, it’s now officially a trend,” said eMarketer analyst Paul Verna. “We’re going to see plenty more of these deals in the next…

    Eric Blattberg/ Digidayin Social YouTube- 28 readers -
  • Complex courts YouTube creators with its own new network

    … by striking it out on their own. Felix “PewDiePie” Kjellberg, YouTube’s most popular star, for example, earns $4 million from his videos via Disney-owned Maker Studios, which takes a cut of the revenue. Kjellberg, however, has been turned off by the way MCNs are managed, which is why he has not yet guaranteed to re-up with Maker at the end of the year…

    Ricardo Bilton/ Digidayin Social Google YouTube- 8 readers -
  • Digital video myths debunked

    … The digital video industry has a lot going for it: online video viewership is rising, advertising budgets are growing to match and big media players are acquiring digital content networks like Fullscreen and Maker Studios for hundreds of millions of dollars. And yet, there are reasons to temper optimism, especially when it comes to digital video…

    Eric Blattberg/ Digidayin YouTube- 14 readers -
  • This app is nailing mobile and social storytelling for Gen-Z

    … Fullscreen or Maker Studios, because ShowMobile collects data like email addresses and phone numbers. “A multi-channel network may have several hundred million lumps of coal, but ShowMobile has several hundred thousand diamonds,” said White, referencing a ShowMobile employee’s analogy. ShowMobile already monetizes through YouTube ads and some virtual…

    Eric Blattberg/ Digidayin Social YouTube- 21 readers -
  • Will star YouTube stars strike out on their own?

    … The path for most YouTube stars has been clear. Amass a large, dedicated audience on your own, then hook up with a multi-channel network that will help them grow their audiences and negotiate brand deals — and take a healthy cut for their services. Now, with MCNs like Maker Studios fetching over $500 million from Disney and Fullscreen valued…

    Eric Blattberg/ Digidayin Social Google YouTube- 8 readers -
  • WTF is an MCN?

    … as MCNs seek out popular YouTubers, media giants have begun to invest in or even acquire top MCNs. Otter Media, a joint venture between AT&T and The Chernin Group, just acquired Fullscreen. Disney paid $500 million for Maker Studios in April and could shell out as much as $450 million more if the company performs well. Dreamworks spent $33…

    Eric Blattberg/ Digidayin YouTube- 11 readers -
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