Maker Studios

Maker Studios, Inc. is an American worldwide multi-channel network co-founded by Lisa Donovan, former CEO Danny Zappin, Scott Katz, Kassem Gharaibeh, Shay Carl Butler, Ben Donovan, and Philip DeFranco. Shane Dawson was also involved with Donovan and Butler during their collaboration on The Station. On March 24, 2014, Maker Studios, Inc. agreed to sell itself to The Walt Disney Company for $500 million, which could rise to $950 million, if financial milestones are met. On April 14, 2014, however, Relativity Media submitted a competing bid of up to $1.1 billion, but Maker denied the bid.
Posts about Maker Studios
  • A Complete Guide to Influencer Marketing

    … with managed campaigns, marketplaces and SaaS companies, so I consider them buyers, not vendors. The other group that is left out in this spectrum is talent agencies, such as United Talent Agency and Creative Artists Agency. These agencies have exclusive contracts with influencers and take a cut from every payment going to their influencers…

    AllFacebookin Social Google SaaS- 48 readers -
  • Spotify Fires Back at YouTube, Adds Own Video Content

    … Normally, I listen to my music on Spotify when I’m on the run (and by run I mean sit in my car) and pull up YouTube if I’m at my home office. Last November YouTube launched its streaming music service, Music Key in hopes of influencing behavior like mine, and while the service is still in beta, it is believed that YouTube rolled-out the feature…

    Andy Smith/ ReelSEOin Social Content YouTube- 35 readers -
  • One year in, The Information sticks to subscription model

    … in finance, technology and media. It has recruited top journalists like former Wall Street Journal editor Martin Peers and Amir Efrati. And it has broken stories like Google’s Dropcam acquisition, Amazon’s deal to buy Twitch and an inside look at Disney’s move to buy Maker Studios. Now, the question is less about sustainability but whether such a model can…

    Ricardo Bilton/ Digiday- 8 readers -
  • 5 things we learned about YouTube in 2014

    … to launch a short-form Hulu, poaching YouTube stars as its key draw; and brands are moving away from a YouTube-centric strategy as they embrace native Facebook video for their video marketing efforts. Facebook is also courting publishers, YouTube stars and other key partners in the looming battle for digital video dominance. The social media giant…

    Eric Blattberg/ Digidayin Social- 19 readers -
  • 5 things we learned about digital video in 2014

    …, asserted RBC Capital Markets analyst David Bank in a June 2014 report. In fact, the advertising value of a single, first-run episode of CBS sitcom “The Big Bang Theory” is roughly equivalent to the advertising value of an entire week of YouTube viewership, posited Banks in a comparison intended to elucidate the dramatic disparity between the two…

    Eric Blattberg/ Digiday- 25 readers -
  • The History of Video Marketing on YouTube

    … for marketing often kept it a secret from their audience for fear of backlash. In 2009 a group of creators founded Maker Studios, which would become the first major YouTube multi-channel network. These networks would help secure advertising deals for their partners which would include a number of different formats. As other MCNs joined the scene…

    Andy Smith/ ReelSEOin Social YouTube- 38 readers -
  • YouTube Influencer Marketing is NOW Open to All Brands

    … – superstar creators who have transcended YouTube and crossed over into popular culture. But there are literally hundreds of thousands of other channels that create authentic videos for an enthusiastic audience, and who are looking to earn revenue from that. FameBit essentially matches brands with YouTubers to create branded content…

    Carla Marshall/ ReelSEOin Social YouTube- 29 readers -
  • It’s a good time to run a big YouTube network

    … To brace for the digital future of video, media giants are fervently snapping up YouTube networks. In March, Disney bought Maker Studios for $500 million, with another $450 million tied to performance goals. In September, Otter Media (a joint venture of The Chernin Group and AT&T) scooped up Fullscreen in a deal that valued the multi-channel…

    Eric Blattberg/ Digidayin Social YouTube- 29 readers -
  • Complex courts YouTube creators with its own new network

    … by striking it out on their own. Felix “PewDiePie” Kjellberg, YouTube’s most popular star, for example, earns $4 million from his videos via Disney-owned Maker Studios, which takes a cut of the revenue. Kjellberg, however, has been turned off by the way MCNs are managed, which is why he has not yet guaranteed to re-up with Maker at the end of the year…

    Ricardo Bilton/ Digidayin Social Google YouTube- 8 readers -
  • Digital video myths debunked

    … The digital video industry has a lot going for it: online video viewership is rising, advertising budgets are growing to match and big media players are acquiring digital content networks like Fullscreen and Maker Studios for hundreds of millions of dollars. And yet, there are reasons to temper optimism, especially when it comes to digital video…

    Eric Blattberg/ Digidayin YouTube- 22 readers -
  • This app is nailing mobile and social storytelling for Gen-Z

    … Fullscreen or Maker Studios, because ShowMobile collects data like email addresses and phone numbers. “A multi-channel network may have several hundred million lumps of coal, but ShowMobile has several hundred thousand diamonds,” said White, referencing a ShowMobile employee’s analogy. ShowMobile already monetizes through YouTube ads and some virtual…

    Eric Blattberg/ Digidayin Social YouTube- 21 readers -
  • Will star YouTube stars strike out on their own?

    … The path for most YouTube stars has been clear. Amass a large, dedicated audience on your own, then hook up with a multi-channel network that will help them grow their audiences and negotiate brand deals — and take a healthy cut for their services. Now, with MCNs like Maker Studios fetching over $500 million from Disney and Fullscreen valued…

    Eric Blattberg/ Digidayin Social Google YouTube- 10 readers -
  • WTF is an MCN?

    … on their creator platforms, where members can access a suite of audience generation and monetization tools. Fullscreen is hands-on with its top members, like comedy duo The Fine Brothers, which have over 10 million YouTube subscribers. At that level, artist management and sponsorship sales become a much more substantial part of the relationship…

    Eric Blattberg/ Digidayin YouTube- 17 readers -
Get the top posts daily into your mailbox!
More from around the web