Maker Studios

Maker Studios, Inc. is an American worldwide multi-channel network co-founded by Lisa Donovan, former CEO Danny Zappin, Scott Katz, Kassem Gharaibeh, Shay Carl Butler, Ben Donovan, and Philip DeFranco. Shane Dawson was also involved with Donovan and Butler during their collaboration on The Station. On March 24, 2014, Maker Studios, Inc. agreed to sell itself to The Walt Disney Company for $500 million, which could rise to $950 million, if financial milestones are met. On April 14, 2014, however, Relativity Media submitted a competing bid of up to $1.1 billion, but Maker denied the bid.
Posts about Maker Studios
  • A Complete Guide to Influencer Marketing

    … to work with a managed campaign company, I advise you to request performance guarantees (eCPM [enhanced cost per thousand impressions], CPV [cost per view], CPE [cost per engagement]) and approval rights on influencers and posts. Pros: Effective for one-off campaigns. Less management required from you. Good if you have no experience working…

    AllFacebookin Social Google SaaS- 35 readers -
  • Spotify Fires Back at YouTube, Adds Own Video Content

    … Normally, I listen to my music on Spotify when I’m on the run (and by run I mean sit in my car) and pull up YouTube if I’m at my home office. Last November YouTube launched its streaming music service, Music Key in hopes of influencing behavior like mine, and while the service is still in beta, it is believed that YouTube rolled-out the feature…

    Andy Smith/ ReelSEOin Social Content YouTube- 22 readers -
  • One year in, The Information sticks to subscription model

    … in finance, technology and media. It has recruited top journalists like former Wall Street Journal editor Martin Peers and Amir Efrati. And it has broken stories like Google’s Dropcam acquisition, Amazon’s deal to buy Twitch and an inside look at Disney’s move to buy Maker Studios. Now, the question is less about sustainability but whether such a model can…

    Ricardo Bilton/ Digiday- 7 readers -
  • 5 things we learned about YouTube in 2014

    … of the digital video scene have an easy way in: buy a multichannel network (MCN). That’s exactly what Disney, Otter Media (The Chernin Group and AT&T’s joint venture) and European broadcaster RTL Group did this year with their respective acquisitions of Maker Studios, Fullscreen and StyleHaul. Maker sold for $500 million, with another $450 million tied…

    Eric Blattberg/ Digidayin Social- 15 readers -
  • 5 things we learned about digital video in 2014

    …: Maker Studios, Fullscreen and StyleHaul. Disney bought Maker in March for $500 million, with another $450 million tied to performance targets. In September, Otter Media (formed by AT&T and The Chernin Group) scooped up Fullscreen in a deal worth $200 million to $300 million. And last month, European broadcaster RTL Group acquired a majority…

    Eric Blattberg/ Digiday- 21 readers -
  • The History of Video Marketing on YouTube

    … the web free of charge. Video Marketing and Multi-channel Networks A major part of this transition from the creator side was the rise of the multi-channel networks on YouTube. For many creators in the YouTube community, the thought of using their videos as marketing tools was perceived as “selling out” and creators who were using their content…

    Andy Smith/ ReelSEOin Social YouTube- 29 readers -
  • YouTube Influencer Marketing is NOW Open to All Brands

    … (if you can), or through working directly with a Multi-Channel Network (MCN). FameBit, launched in January of this year, is a new solution that acts as a virtual marketplace for brands looking to collaborate with YouTube creators who can reach a particular target audience. Using FameBit, any brand can now request and receive youtube influencer…

    Carla Marshall/ ReelSEOin Social YouTube- 23 readers -
  • It’s a good time to run a big YouTube network

    … To brace for the digital future of video, media giants are fervently snapping up YouTube networks. In March, Disney bought Maker Studios for $500 million, with another $450 million tied to performance goals. In September, Otter Media (a joint venture of The Chernin Group and AT&T) scooped up Fullscreen in a deal that valued the multi-channel…

    Eric Blattberg/ Digidayin Social YouTube- 23 readers -
  • Complex courts YouTube creators with its own new network

    … Over the past few months, men’s entertainment platform Complex Media has been slowly building its own multi-channel network and pitching it to video creators as a way to expand their reach beyond YouTube — and boost their ad revenue. The network model is a familiar one for Complex, which also runs the Complex Media Network, a collection of 120…

    Ricardo Bilton/ Digidayin Social Google YouTube- 7 readers -
  • Digital video myths debunked

    … The digital video industry has a lot going for it: online video viewership is rising, advertising budgets are growing to match and big media players are acquiring digital content networks like Fullscreen and Maker Studios for hundreds of millions of dollars. And yet, there are reasons to temper optimism, especially when it comes to digital video…

    Eric Blattberg/ Digidayin YouTube- 12 readers -
  • This app is nailing mobile and social storytelling for Gen-Z

    … 13 to 17 years old. The average user launches the app five times a day and spends ten minutes in the app, according to the company. Most HitStreak episodes top 100,000 views on YouTube. White declined to disclose precise user figures, but said the value of each ShowMobile user is much higher than a subscriber to a multi-channel network like…

    Eric Blattberg/ Digidayin Social YouTube- 18 readers -
  • Will star YouTube stars strike out on their own?

    … The path for most YouTube stars has been clear. Amass a large, dedicated audience on your own, then hook up with a multi-channel network that will help them grow their audiences and negotiate brand deals — and take a healthy cut for their services. Now, with MCNs like Maker Studios fetching over $500 million from Disney and Fullscreen valued…

    Eric Blattberg/ Digidayin Social Google YouTube- 6 readers -
  • WTF is an MCN?

    … as MCNs seek out popular YouTubers, media giants have begun to invest in or even acquire top MCNs. Otter Media, a joint venture between AT&T and The Chernin Group, just acquired Fullscreen. Disney paid $500 million for Maker Studios in April and could shell out as much as $450 million more if the company performs well. Dreamworks spent $33…

    Eric Blattberg/ Digidayin YouTube- 9 readers -
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