Maker Studios

Maker Studios, Inc. is an American worldwide multi-channel network co-founded by Lisa Donovan, former CEO Danny Zappin, Scott Katz, Kassem Gharaibeh, Shay Carl Butler, Ben Donovan, and Philip DeFranco. Shane Dawson was also involved with Donovan and Butler during their collaboration on The Station. On March 24, 2014, Maker Studios, Inc. agreed to sell itself to The Walt Disney Company for $500 million, which could rise to $950 million, if financial milestones are met. On April 14, 2014, however, Relativity Media submitted a competing bid of up to $1.1 billion, but Maker denied the bid.
Posts about Maker Studios
  • A Complete Guide to Influencer Marketing

    … to work with a managed campaign company, I advise you to request performance guarantees (eCPM [enhanced cost per thousand impressions], CPV [cost per view], CPE [cost per engagement]) and approval rights on influencers and posts. Pros: Effective for one-off campaigns. Less management required from you. Good if you have no experience working…

    AllFacebookin Social Google SaaS- 48 readers -
  • Spotify Fires Back at YouTube, Adds Own Video Content

    … host of content creators including Maker Studios, Comedy Central, Nerdist, Fullscreen and Tastemade. Spotify is pulling in groups that have a proven track record in both new and traditional media. The original content will be paired up with news and entertainment clips to bring users, “a deeper, richer, more immersive Spotify experience” according…

    Andy Smith/ ReelSEOin Social Content YouTube- 33 readers -
  • One year in, The Information sticks to subscription model

    … in finance, technology and media. It has recruited top journalists like former Wall Street Journal editor Martin Peers and Amir Efrati. And it has broken stories like Google’s Dropcam acquisition, Amazon’s deal to buy Twitch and an inside look at Disney’s move to buy Maker Studios. Now, the question is less about sustainability but whether such a model can…

    Ricardo Bilton/ Digiday- 8 readers -
  • 5 things we learned about YouTube in 2014

    … of the digital video scene have an easy way in: buy a multichannel network (MCN). That’s exactly what Disney, Otter Media (The Chernin Group and AT&T’s joint venture) and European broadcaster RTL Group did this year with their respective acquisitions of Maker Studios, Fullscreen and StyleHaul. Maker sold for $500 million, with another $450 million tied…

    Eric Blattberg/ Digidayin Social- 19 readers -
  • 5 things we learned about digital video in 2014

    …: Maker Studios, Fullscreen and StyleHaul. Disney bought Maker in March for $500 million, with another $450 million tied to performance targets. In September, Otter Media (formed by AT&T and The Chernin Group) scooped up Fullscreen in a deal worth $200 million to $300 million. And last month, European broadcaster RTL Group acquired a majority…

    Eric Blattberg/ Digiday- 24 readers -
  • The History of Video Marketing on YouTube

    … for marketing often kept it a secret from their audience for fear of backlash. In 2009 a group of creators founded Maker Studios, which would become the first major YouTube multi-channel network. These networks would help secure advertising deals for their partners which would include a number of different formats. As other MCNs joined the scene…

    Andy Smith/ ReelSEOin Social YouTube- 37 readers -
  • YouTube Influencer Marketing is NOW Open to All Brands

    … process of finding and working with YouTubers. YouTube Marketing at scale was a time-consuming business as you had to search for and contact YouTubers individually, manage everything in messy spreadsheets, and track each and every campaign. FameBit was created to remove as much friction as possible for content creators and brands through a self-service…

    Carla Marshall/ ReelSEOin Social YouTube- 29 readers -
  • It’s a good time to run a big YouTube network

    …, leading the company’s $6 million funding round in May 2013. RTL parent company Bertelsmann was also an investor, selling its stake to RTL as part of the buyout. StyleHaul’s name comes from so-called “haul” videos, in which video makers show off and talk about stuff (usually clothing) they bought. That type of content has proven attractive…

    Eric Blattberg/ Digidayin Social YouTube- 29 readers -
  • Complex courts YouTube creators with its own new network

    … by striking it out on their own. Felix “PewDiePie” Kjellberg, YouTube’s most popular star, for example, earns $4 million from his videos via Disney-owned Maker Studios, which takes a cut of the revenue. Kjellberg, however, has been turned off by the way MCNs are managed, which is why he has not yet guaranteed to re-up with Maker at the end of the year…

    Ricardo Bilton/ Digidayin Social Google YouTube- 8 readers -
  • Digital video myths debunked

    …” — pre-roll ads that can’t be skipped — are finite. Three weeks away from election day, YouTube’s reserve-buy inventory in battleground states like Alaska, Maine, Montana and New Hampshire is nearly gone, according to The New York Times. It’s a similar story at video hubs like Yahoo, Hulu and top news sites. “Many political strategists don’t think…

    Eric Blattberg/ Digidayin YouTube- 20 readers -
  • This app is nailing mobile and social storytelling for Gen-Z

    … Fullscreen or Maker Studios, because ShowMobile collects data like email addresses and phone numbers. “A multi-channel network may have several hundred million lumps of coal, but ShowMobile has several hundred thousand diamonds,” said White, referencing a ShowMobile employee’s analogy. ShowMobile already monetizes through YouTube ads and some virtual…

    Eric Blattberg/ Digidayin Social YouTube- 21 readers -
  • Will star YouTube stars strike out on their own?

    …, they often go further, investing in original content production and external properties. For example, Smosh, a “comedy” duo that boasts 19 million YouTube subscribers (we don’t get it either), worked closely with Defy to launch a website, app, an animated series, and more. That’s why Chiang was surprised to hear about the lack of contact between…

    Eric Blattberg/ Digidayin Social Google YouTube- 10 readers -
  • WTF is an MCN?

    … as MCNs seek out popular YouTubers, media giants have begun to invest in or even acquire top MCNs. Otter Media, a joint venture between AT&T and The Chernin Group, just acquired Fullscreen. Disney paid $500 million for Maker Studios in April and could shell out as much as $450 million more if the company performs well. Dreamworks spent $33…

    Eric Blattberg/ Digidayin YouTube- 14 readers -
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