Maker Studios

Maker Studios, Inc. is an American worldwide multi-channel network co-founded by Lisa Donovan, former CEO Danny Zappin, Scott Katz, Kassem Gharaibeh, Shay Carl Butler, Ben Donovan, and Philip DeFranco. Shane Dawson was also involved with Donovan and Butler during their collaboration on The Station. On March 24, 2014, Maker Studios, Inc. agreed to sell itself to The Walt Disney Company for $500 million, which could rise to $950 million, if financial milestones are met. On April 14, 2014, however, Relativity Media submitted a competing bid of up to $1.1 billion, but Maker denied the bid.
Posts about Maker Studios
  • A Complete Guide to Influencer Marketing

    … to work with a managed campaign company, I advise you to request performance guarantees (eCPM [enhanced cost per thousand impressions], CPV [cost per view], CPE [cost per engagement]) and approval rights on influencers and posts. Pros: Effective for one-off campaigns. Less management required from you. Good if you have no experience working…

    AllFacebookin Social Google SaaS- 31 readers -
  • Spotify Fires Back at YouTube, Adds Own Video Content

    … host of content creators including Maker Studios, Comedy Central, Nerdist, Fullscreen and Tastemade. Spotify is pulling in groups that have a proven track record in both new and traditional media. The original content will be paired up with news and entertainment clips to bring users, “a deeper, richer, more immersive Spotify experience” according…

    Andy Smith/ ReelSEOin Social Content YouTube- 22 readers -
  • One year in, The Information sticks to subscription model

    … in finance, technology and media. It has recruited top journalists like former Wall Street Journal editor Martin Peers and Amir Efrati. And it has broken stories like Google’s Dropcam acquisition, Amazon’s deal to buy Twitch and an inside look at Disney’s move to buy Maker Studios. Now, the question is less about sustainability but whether such a model can…

    Ricardo Bilton/ Digiday- 7 readers -
  • 5 things we learned about YouTube in 2014

    … of the digital video scene have an easy way in: buy a multichannel network (MCN). That’s exactly what Disney, Otter Media (The Chernin Group and AT&T’s joint venture) and European broadcaster RTL Group did this year with their respective acquisitions of Maker Studios, Fullscreen and StyleHaul. Maker sold for $500 million, with another $450 million tied…

    Eric Blattberg/ Digidayin Social- 15 readers -
  • 5 things we learned about digital video in 2014

    …, asserted RBC Capital Markets analyst David Bank in a June 2014 report. In fact, the advertising value of a single, first-run episode of CBS sitcom “The Big Bang Theory” is roughly equivalent to the advertising value of an entire week of YouTube viewership, posited Banks in a comparison intended to elucidate the dramatic disparity between the two…

    Eric Blattberg/ Digiday- 19 readers -
  • The History of Video Marketing on YouTube

    … marketing were actually the overlay and display ads placed next to popular YouTube videos generated mainly by creators accepted into the YouTube Partner Program. These revenue streams allowed creators who were previously making content for free, to potentially make a living from their work. Few businesses at this time were utilizing YouTube…

    Andy Smith/ ReelSEOin Social YouTube- 28 readers -
  • YouTube Influencer Marketing is NOW Open to All Brands

    … the platform (which helps explain Disney's acquisition of Maker Studios.) So, how can brands begin to tap into the power of YouTube influencers? And, how do Influencers reach out to brands to collaborate on paid endorsements? Until now, the only way that brands could connect with YouTube influencers was through directly reaching out to them…

    Carla Marshall/ ReelSEOin Social YouTube- 22 readers -
  • It’s a good time to run a big YouTube network

    … To brace for the digital future of video, media giants are fervently snapping up YouTube networks. In March, Disney bought Maker Studios for $500 million, with another $450 million tied to performance goals. In September, Otter Media (a joint venture of The Chernin Group and AT&T) scooped up Fullscreen in a deal that valued the multi-channel…

    Eric Blattberg/ Digidayin Social YouTube- 22 readers -
  • Complex courts YouTube creators with its own new network

    … by striking it out on their own. Felix “PewDiePie” Kjellberg, YouTube’s most popular star, for example, earns $4 million from his videos via Disney-owned Maker Studios, which takes a cut of the revenue. Kjellberg, however, has been turned off by the way MCNs are managed, which is why he has not yet guaranteed to re-up with Maker at the end of the year…

    Ricardo Bilton/ Digidayin Social Google YouTube- 6 readers -
  • Digital video myths debunked

    … network TV ecosystem.” To highlight the drastic contrast between the two markets, Banks asserted the advertising value of an entire week of YouTube viewership is equivalent to that of a single, first-run episode of CBS sitcom “The Big Bang Theory.” “Is ‘The Big Bang Theory’ a big show? Yes,” said Bank. “Does its scale threaten the fabric of the rest…

    Eric Blattberg/ Digidayin YouTube- 10 readers -
  • This app is nailing mobile and social storytelling for Gen-Z

    … Fullscreen or Maker Studios, because ShowMobile collects data like email addresses and phone numbers. “A multi-channel network may have several hundred million lumps of coal, but ShowMobile has several hundred thousand diamonds,” said White, referencing a ShowMobile employee’s analogy. ShowMobile already monetizes through YouTube ads and some virtual…

    Eric Blattberg/ Digidayin Social YouTube- 18 readers -
  • Will star YouTube stars strike out on their own?

    … The path for most YouTube stars has been clear. Amass a large, dedicated audience on your own, then hook up with a multi-channel network that will help them grow their audiences and negotiate brand deals — and take a healthy cut for their services. Now, with MCNs like Maker Studios fetching over $500 million from Disney and Fullscreen valued…

    Eric Blattberg/ Digidayin Social Google YouTube- 6 readers -
  • WTF is an MCN?

    … as MCNs seek out popular YouTubers, media giants have begun to invest in or even acquire top MCNs. Otter Media, a joint venture between AT&T and The Chernin Group, just acquired Fullscreen. Disney paid $500 million for Maker Studios in April and could shell out as much as $450 million more if the company performs well. Dreamworks spent $33…

    Eric Blattberg/ Digidayin YouTube- 8 readers -
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