Maker Studios

Maker Studios, Inc. is an American worldwide multi-channel network co-founded by Lisa Donovan, former CEO Danny Zappin, Scott Katz, Kassem Gharaibeh, Shay Carl Butler, Ben Donovan, and Philip DeFranco. Shane Dawson was also involved with Donovan and Butler during their collaboration on The Station. On March 24, 2014, Maker Studios, Inc. agreed to sell itself to The Walt Disney Company for $500 million, which could rise to $950 million, if financial milestones are met. On April 14, 2014, however, Relativity Media submitted a competing bid of up to $1.1 billion, but Maker denied the bid.
Posts about Maker Studios
  • A Complete Guide to Influencer Marketing

    … to work with a managed campaign company, I advise you to request performance guarantees (eCPM [enhanced cost per thousand impressions], CPV [cost per view], CPE [cost per engagement]) and approval rights on influencers and posts. Pros: Effective for one-off campaigns. Less management required from you. Good if you have no experience working…

    AllFacebookin Social Google SaaS- 37 readers -
  • Spotify Fires Back at YouTube, Adds Own Video Content

    … as a direct competitor to other music streaming services like Pandora and Spotify. But just this week, Spotify fired back by announcing that they are planning to introduce video content as well. This is a particularly interesting move by Spotify who has over 60 million active users, 15 million of which are paying subscribers. Spotify Video: Short…

    Andy Smith/ ReelSEOin Social Content YouTube- 26 readers -
  • One year in, The Information sticks to subscription model

    … in finance, technology and media. It has recruited top journalists like former Wall Street Journal editor Martin Peers and Amir Efrati. And it has broken stories like Google’s Dropcam acquisition, Amazon’s deal to buy Twitch and an inside look at Disney’s move to buy Maker Studios. Now, the question is less about sustainability but whether such a model can…

    Ricardo Bilton/ Digiday- 8 readers -
  • 5 things we learned about YouTube in 2014

    … of the digital video scene have an easy way in: buy a multichannel network (MCN). That’s exactly what Disney, Otter Media (The Chernin Group and AT&T’s joint venture) and European broadcaster RTL Group did this year with their respective acquisitions of Maker Studios, Fullscreen and StyleHaul. Maker sold for $500 million, with another $450 million tied…

    Eric Blattberg/ Digidayin Social- 15 readers -
  • 5 things we learned about digital video in 2014

    …: Maker Studios, Fullscreen and StyleHaul. Disney bought Maker in March for $500 million, with another $450 million tied to performance targets. In September, Otter Media (formed by AT&T and The Chernin Group) scooped up Fullscreen in a deal worth $200 million to $300 million. And last month, European broadcaster RTL Group acquired a majority…

    Eric Blattberg/ Digiday- 23 readers -
  • The History of Video Marketing on YouTube

    … for marketing often kept it a secret from their audience for fear of backlash. In 2009 a group of creators founded Maker Studios, which would become the first major YouTube multi-channel network. These networks would help secure advertising deals for their partners which would include a number of different formats. As other MCNs joined the scene…

    Andy Smith/ ReelSEOin Social YouTube- 29 readers -
  • YouTube Influencer Marketing is NOW Open to All Brands

    … an opportunity to reach out to Influencers to create product or service promotions via tutorial, haul, or review videos. In a previous start-up, Kierzkowski and Kozera witnessed first hand the frustration of trying to reach YouTubers to collaborate on product endorsements. Their only options were to go through expensive MCN’s or to navigate the manual…

    Carla Marshall/ ReelSEOin Social YouTube- 25 readers -
  • It’s a good time to run a big YouTube network

    …, leading the company’s $6 million funding round in May 2013. RTL parent company Bertelsmann was also an investor, selling its stake to RTL as part of the buyout. StyleHaul’s name comes from so-called “haul” videos, in which video makers show off and talk about stuff (usually clothing) they bought. That type of content has proven attractive…

    Eric Blattberg/ Digidayin Social YouTube- 24 readers -
  • Complex courts YouTube creators with its own new network

    … by striking it out on their own. Felix “PewDiePie” Kjellberg, YouTube’s most popular star, for example, earns $4 million from his videos via Disney-owned Maker Studios, which takes a cut of the revenue. Kjellberg, however, has been turned off by the way MCNs are managed, which is why he has not yet guaranteed to re-up with Maker at the end of the year…

    Ricardo Bilton/ Digidayin Social Google YouTube- 8 readers -
  • Digital video myths debunked

    … The digital video industry has a lot going for it: online video viewership is rising, advertising budgets are growing to match and big media players are acquiring digital content networks like Fullscreen and Maker Studios for hundreds of millions of dollars. And yet, there are reasons to temper optimism, especially when it comes to digital video…

    Eric Blattberg/ Digidayin YouTube- 14 readers -
  • This app is nailing mobile and social storytelling for Gen-Z

    … 13 to 17 years old. The average user launches the app five times a day and spends ten minutes in the app, according to the company. Most HitStreak episodes top 100,000 views on YouTube. White declined to disclose precise user figures, but said the value of each ShowMobile user is much higher than a subscriber to a multi-channel network like…

    Eric Blattberg/ Digidayin Social YouTube- 20 readers -
  • Will star YouTube stars strike out on their own?

    … The path for most YouTube stars has been clear. Amass a large, dedicated audience on your own, then hook up with a multi-channel network that will help them grow their audiences and negotiate brand deals — and take a healthy cut for their services. Now, with MCNs like Maker Studios fetching over $500 million from Disney and Fullscreen valued…

    Eric Blattberg/ Digidayin Social Google YouTube- 7 readers -
  • WTF is an MCN?

    … as MCNs seek out popular YouTubers, media giants have begun to invest in or even acquire top MCNs. Otter Media, a joint venture between AT&T and The Chernin Group, just acquired Fullscreen. Disney paid $500 million for Maker Studios in April and could shell out as much as $450 million more if the company performs well. Dreamworks spent $33…

    Eric Blattberg/ Digidayin YouTube- 10 readers -
Get the top posts daily into your mailbox!
More from around the web