Maker Studios

Maker Studios, Inc. is an American worldwide multi-channel network co-founded by Lisa Donovan, former CEO Danny Zappin, Scott Katz, Kassem Gharaibeh, Shay Carl Butler, Ben Donovan, and Philip DeFranco. Shane Dawson was also involved with Donovan and Butler during their collaboration on The Station. On March 24, 2014, Maker Studios, Inc. agreed to sell itself to The Walt Disney Company for $500 million, which could rise to $950 million, if financial milestones are met. On April 14, 2014, however, Relativity Media submitted a competing bid of up to $1.1 billion, but Maker denied the bid.
Posts about Maker Studios
  • A Complete Guide to Influencer Marketing

    … channel this year. 84% of marketers surveyed by eMarketer said they planned to launch an influencer campaign within 12 months. We’re only halfway through 2016 and we’ve already seen three acquisitions in the space. The Google trends graph for “influencer marketing” is a perfect hockey stick. As the market booms, hordes of companies are trying…

    AllFacebookin Social Google SaaS- 27 readers -
  • Spotify Fires Back at YouTube, Adds Own Video Content

    …-form & Original Content Now before you start thinking Spotify will be a major competitor to YouTube, think again. The video that is being added to Spotify is likely to be short form clips that will help enhance the entertainment on the site and help users “find more of what they love”. There is also some original content coming up from a whole…

    Andy Smith/ ReelSEOin Social Content YouTube- 19 readers -
  • One year in, The Information sticks to subscription model

    … in finance, technology and media. It has recruited top journalists like former Wall Street Journal editor Martin Peers and Amir Efrati. And it has broken stories like Google’s Dropcam acquisition, Amazon’s deal to buy Twitch and an inside look at Disney’s move to buy Maker Studios. Now, the question is less about sustainability but whether such a model can…

    Ricardo Bilton/ Digiday- 6 readers -
  • 5 things we learned about YouTube in 2014

    … of the digital video scene have an easy way in: buy a multichannel network (MCN). That’s exactly what Disney, Otter Media (The Chernin Group and AT&T’s joint venture) and European broadcaster RTL Group did this year with their respective acquisitions of Maker Studios, Fullscreen and StyleHaul. Maker sold for $500 million, with another $450 million tied…

    Eric Blattberg/ Digidayin Social- 10 readers -
  • 5 things we learned about digital video in 2014

    …: Maker Studios, Fullscreen and StyleHaul. Disney bought Maker in March for $500 million, with another $450 million tied to performance targets. In September, Otter Media (formed by AT&T and The Chernin Group) scooped up Fullscreen in a deal worth $200 million to $300 million. And last month, European broadcaster RTL Group acquired a majority…

    Eric Blattberg/ Digiday- 15 readers -
  • The History of Video Marketing on YouTube

    … for marketing often kept it a secret from their audience for fear of backlash. In 2009 a group of creators founded Maker Studios, which would become the first major YouTube multi-channel network. These networks would help secure advertising deals for their partners which would include a number of different formats. As other MCNs joined the scene…

    Andy Smith/ ReelSEOin Social YouTube- 25 readers -
  • YouTube Influencer Marketing is NOW Open to All Brands

    … – superstar creators who have transcended YouTube and crossed over into popular culture. But there are literally hundreds of thousands of other channels that create authentic videos for an enthusiastic audience, and who are looking to earn revenue from that. FameBit essentially matches brands with YouTubers to create branded content…

    Carla Marshall/ ReelSEOin Social YouTube- 20 readers -
  • It’s a good time to run a big YouTube network

    … To brace for the digital future of video, media giants are fervently snapping up YouTube networks. In March, Disney bought Maker Studios for $500 million, with another $450 million tied to performance goals. In September, Otter Media (a joint venture of The Chernin Group and AT&T) scooped up Fullscreen in a deal that valued the multi-channel…

    Eric Blattberg/ Digidayin Social YouTube- 17 readers -
  • Complex courts YouTube creators with its own new network

    … by striking it out on their own. Felix “PewDiePie” Kjellberg, YouTube’s most popular star, for example, earns $4 million from his videos via Disney-owned Maker Studios, which takes a cut of the revenue. Kjellberg, however, has been turned off by the way MCNs are managed, which is why he has not yet guaranteed to re-up with Maker at the end of the year…

    Ricardo Bilton/ Digidayin Social Google YouTube- 4 readers -
  • Digital video myths debunked

    … The digital video industry has a lot going for it: online video viewership is rising, advertising budgets are growing to match and big media players are acquiring digital content networks like Fullscreen and Maker Studios for hundreds of millions of dollars. And yet, there are reasons to temper optimism, especially when it comes to digital video…

    Eric Blattberg/ Digidayin YouTube- 5 readers -
  • This app is nailing mobile and social storytelling for Gen-Z

    … Fullscreen or Maker Studios, because ShowMobile collects data like email addresses and phone numbers. “A multi-channel network may have several hundred million lumps of coal, but ShowMobile has several hundred thousand diamonds,” said White, referencing a ShowMobile employee’s analogy. ShowMobile already monetizes through YouTube ads and some virtual…

    Eric Blattberg/ Digidayin Social YouTube- 13 readers -
  • Will star YouTube stars strike out on their own?

    … The path for most YouTube stars has been clear. Amass a large, dedicated audience on your own, then hook up with a multi-channel network that will help them grow their audiences and negotiate brand deals — and take a healthy cut for their services. Now, with MCNs like Maker Studios fetching over $500 million from Disney and Fullscreen valued…

    Eric Blattberg/ Digidayin Social Google YouTube- 4 readers -
  • WTF is an MCN?

    … are completely dependent on YouTube? YouTube is a huge piece of the MCNs’ audience generation and monetization strategy and will be for the foreseeable future. But the top MCNs are becoming broader media entities less dependent on a single platform. Defy Media, for example, represents YouTube comedy group Smosh, which inexplicably has close to 19 million…

    Eric Blattberg/ Digidayin YouTube- 5 readers -
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