Making Better B2b Content

  • Is Your B2B Content Like A Chocolate Fountain?

    … how delicious that rich, sweet chocolate was going to taste on whatever you decided to pour it over. How does this tasty image apply to your B2B content marketing and copywriting? There is a very important lesson to be learned from the metaphor of the chocolate fountain. Hang tight, though, and consider this first: A lot of marketing content…

    John Rugh/ Relevancein Content- 17 readers -
  • Making B2B Content Fun to Create, Read and Share

    … some risk or you will end up sounding like everyone else. Real branding requires courage, not merely Photoshop. By challenging convention, you can develop a brand voice that is both real and defensible—a voice that can be heard atop the roaring content tsunami. 2. Make Your Personality Visual It’s no great insight why visual content is critical…

    Relevancein Content- 11 readers -
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