Making Better B2b Content

  • Is Your B2B Content Like A Chocolate Fountain?

    … how delicious that rich, sweet chocolate was going to taste on whatever you decided to pour it over. How does this tasty image apply to your B2B content marketing and copywriting? There is a very important lesson to be learned from the metaphor of the chocolate fountain. Hang tight, though, and consider this first: A lot of marketing content…

    John Rugh/ Relevancein Content- 23 readers -
  • Making B2B Content Fun to Create, Read and Share

    … content is now the primary “salesperson” for two-thirds of the relationship. But, if our content is devoid of emotion and personality, we will look and sound like all the other vendors, won’t we? In that case, you better have a damn good salesperson. Another important reality is that millennials are often doing the research, consuming our content…

    Relevancein Content- 18 readers -
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