Making Better B2b Content

  • Is Your B2B Content Like A Chocolate Fountain?

    ….” This is where our illustration of the chocolate fountain comes into play. You want your reader to view your content as tasty and sweet—something he enjoys consuming. You want his experience to be one of “effortless flow” like smooth, rich melted chocolate flowing down the side of that buffet table fountain. More Tips for Making “Tasty” Content As a B2B…

    John Rugh/ Relevancein Content- 18 readers -
  • Making B2B Content Fun to Create, Read and Share

    … off that content treadmill and come jog in the park of personality with those of us having a good time. TAGS: B2B content, B2B content marketing, b2b marketing, borg marketing, brand story, brand voice, content with personality, humanize content, making B2B content fun, making better B2B content, partner, podcasting, storytelling, visual content 39 …

    Relevancein Content- 11 readers -
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