Making Better B2b Content

  • Is Your B2B Content Like A Chocolate Fountain?

    … how delicious that rich, sweet chocolate was going to taste on whatever you decided to pour it over. How does this tasty image apply to your B2B content marketing and copywriting? There is a very important lesson to be learned from the metaphor of the chocolate fountain. Hang tight, though, and consider this first: A lot of marketing content…

    John Rugh/ Relevancein Content- 26 readers -
  • Making B2B Content Fun to Create, Read and Share

    … most successful article to date. 3. Create a Must-Listen Podcast Notice how I didn’t just say, “Start a podcast.” Much is being written right now about B2B podcasting, and for good reason. Audio is arguably the most personal thing we can create in this content-tsunami world. Audio creates attachments. Listeners take you with them on walks, during…

    Relevancein Content- 19 readers -
Get the top posts daily into your mailbox!