Making Better B2b Content

  • Is Your B2B Content Like A Chocolate Fountain?

    … and maybe even get shared. When it Comes to Getting Noticed, Headlines are Everything First things first: your content has to get noticed! You can have the world’s greatest case study, white paper or blog entry, but if it doesn’t grab your intended audience’s attention, it won’t get read. So what can you do to make it more likely to get noticed…

    John Rugh/ Relevancein Content- 17 readers -
  • Making B2B Content Fun to Create, Read and Share

    … marketers have been mastering for decades. The only novel approach left in B2B marketing is the thing that requires the most courage: having a personality. The B2B Borg is Real. Refuse to Assimilate. Though I’ve met a few office robots over the years, I would argue that most business people are in fact humans and not cyborgs from 90’s Star Trek flicks. We…

    Relevancein Content- 11 readers -
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