Making Better B2b Content

  • Is Your B2B Content Like A Chocolate Fountain?

    … how delicious that rich, sweet chocolate was going to taste on whatever you decided to pour it over. How does this tasty image apply to your B2B content marketing and copywriting? There is a very important lesson to be learned from the metaphor of the chocolate fountain. Hang tight, though, and consider this first: A lot of marketing content…

    John Rugh/ Relevancein Content- 27 readers -
  • Making B2B Content Fun to Create, Read and Share

    … Published 1 min ago 39 I must hear it five times a week or more: “Bill, your call is the one I look forward to the most.” “Working with your team is my fun project.“ It’s a sad reality for most B2B marketers these days that content marketing is getting harder, more laborious and less fun. As demands for planning, creation…

    Relevancein Content- 21 readers -
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