Malcolm Gladwell

Malcolm T. Gladwell, CM (born September 3, 1963) is a Canadian journalist, bestselling author, and speaker. He has been a staff writer for The New Yorker since 1996. He has written five books, The Tipping Point: How Little Things Can Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers: The Story of Success (2008), What the Dog Saw: And Other Adventures (2009), a collection of his journalism, and David and Goliath: Underdogs, Misfits, and the Art of Battling Giants (2013). All five books were on The New York Times Best Seller list.
Posts about Malcolm Gladwell
  • 15 Thought-provoking quotes about innovation and success

    … but to create change. Once they are determined, there is nothing you could do or say to move them off their goal.” “To be a great company, you need to manage the social aspect of the company. Many start-ups are lacking this because they have not been around long enough to develop this competency. General Motors knows how to help employees, manage…

    {grow}- 10 readers -
  • Actionable Marketing Guide Summer Reading List

    …, is the need to write and communicate well. For that reason, I think it’s important to include a few of my favorites. Everyone Writes by Ann Handley. I didn’t believe it when Ann Handley confided in me when she was writing this easy-to-consume book on writing. But I’m eating my words. This book should be a must-read for high school and college students…

    Heidi Cohen/ Heidi Cohen- 14 readers -
  • 16 Essential educational resources for the marketing professional

    … of disseminating your own content. Growthhackers.com Growthhackers.com is Sean Ellis’s community devoted to creative growth strategies. It functions almost exactly as Inbound does, so you can often use it for the same purpose … growth hacking and marketing aren’t too different! Primer Primer is Google’s tutorial app for marketers. Since it is a Google…

    {grow}- 16 readers -
  • This Surprising Reading Level Analysis Will Change the Way You Write

    …, pasting in enough text to gain a statistical confidence.[1] For reference, I threw in a few other things: an academic paper about reading level indices, another paper about chess expertise, a Seth Godin blog post, the text of the Affordable Care Act, and the children’s book Goodnight Moon. Here’s what came out: (Click to enlarge) What this shows…

    Shane Snow/ The Content Strategistin Content- 24 readers -
  • #TBT LOL

    … Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities…

    Sarah Burns/ BoostBlog- 32 readers -
  • Try Your Hand at A/B Testing for a Chance to Win the Email Subject Line Contest

    … challenge in it. "People's ability to understand the factors that affect their behavior is surprisingly poor," according to research from Dr. Noah J. Goldstein, Associate Professor of Management and Organizations, UCLA Anderson School of Management. Or, as Malcolm Gladwell more glibly puts it when referring to coffee choices, "The mind knows…

    Moz Blogin EMail- 16 readers -
  • Can Your Brand Benefit from Digital Detox?

    … restaurant Chipotle decided to give this concept a shot. In July 2014, the company announced plans to use its formerly blank bags and cups as literary canvases. They’ve lined up an impressive slate of writers to create short fiction and non-fiction works for their customers to read as they eat. So far, Toni Morrison, Malcolm Gladwell, Michael…

    Ben Plomion/ Convince and Convertin Content- 4 readers -
  • How SEO Tips And Tricks For Bloggers Can Make You Rich

    … when you are looking for important information and can’t find it. Mark Toohey in his article, “How To Pass The Blink Test” (book on amazon – blink) describes how the Blink Test works by summarizing expert who has written about the subject “In his best-seller, Blink, Malcolm Gladwell outlined the concept of ‘thin-slicing’: how humans use limited…

    Lawrence Tam/ Lawrence Tamin Social SEO How To's- 19 readers -
  • The 15 Best LinkedIn Pulse Articles On Marketing

    …) by Richard Branson. Richard and I are both confused at how few business leaders are active on social media channels. What I love is how he not only talks the talk, he walks the walk as one of the most prolific CEOs online. Here’s all you need to read: “where possible, everyone within a company should be engaged in what is happening elsewhere within…

    Michael Brenner/ B2B Marketing Insiderin Social Content- 12 readers -
  • How to Craft a Viral Campaign in 3 Steps

    … Marketing: Month-long sweepstakes generates 1,170% ROI and 488% lift in email subscribers [MarketingSherpa case study] Social Media Marketing: Viral sweepstakes targeting moms grows Facebook audience 4,488% [MarketingSherpa case study] List Growth: Viral sweepstakes boosts large email list more than 8% [MarketingSherpa case study] Content Marketing: Microsoft crowdsources content ideas with a viral contest for new Windows Phone 7 platform [MarketingSherpa case study] Viral Marketing …

    Daniel Beulah/ MarketingSherpa Blogin Social Content Facebook Twitter How To's- 6 readers -
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