Malcolm Gladwell

Malcolm T. Gladwell, CM (born September 3, 1963) is a Canadian journalist, bestselling author, and speaker. He has been a staff writer for The New Yorker since 1996. He has written five books, The Tipping Point: How Little Things Can Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers: The Story of Success (2008), What the Dog Saw: And Other Adventures (2009), a collection of his journalism, and David and Goliath: Underdogs, Misfits, and the Art of Battling Giants (2013). All five books were on The New York Times Best Seller list.
Posts about Malcolm Gladwell
  • 15 Thought-provoking quotes about innovation and success

    … but to create change. Once they are determined, there is nothing you could do or say to move them off their goal.” “To be a great company, you need to manage the social aspect of the company. Many start-ups are lacking this because they have not been around long enough to develop this competency. General Motors knows how to help employees, manage…

    {grow}- 18 readers -
  • Actionable Marketing Guide Summer Reading List

    …, is the need to write and communicate well. For that reason, I think it’s important to include a few of my favorites. Everyone Writes by Ann Handley. I didn’t believe it when Ann Handley confided in me when she was writing this easy-to-consume book on writing. But I’m eating my words. This book should be a must-read for high school and college students…

    Heidi Cohen/ Heidi Cohen- 28 readers -
  • 16 Essential educational resources for the marketing professional

    … at the start of each day has motivated me better than any cup of coffee. Outliers: The Story of Success by Malcolm Gladwell This is the book in which Malcolm Gladwell lays out his now-famous theory that learning any skill well takes 10,000 hours of practice. It can seem a little scary, though, so I also included the next book: The First 20 Hours…

    {grow}- 21 readers -
  • This Surprising Reading Level Analysis Will Change the Way You Write

    … favorites—is written at a 13th grade level.) In recent years, it seems an increasing number of sophisticated thinkers have intended to reach larger audiences through literary simplification (e.g., Malcolm Gladwell, one of the smartest people I’ve met, who certainly could write at a 13th grade level but intentionally writes at 8th grade level in order…

    Shane Snow/ The Content Strategistin Content- 27 readers -
  • #TBT LOL

    …! As fun as ROT13 sounds, it is not commonly used in language today. It had too narrow a use-case and it was complicated to execute. As Malcolm Gladwell discusses in The Tipping Point, some degree of exclusivity is required for trends to catch on. If the cool kids do it, everyone else will follow. But not when its too hard to copy “the cool kids…

    Sarah Burns/ BoostBlog- 40 readers -
  • Try Your Hand at A/B Testing for a Chance to Win the Email Subject Line Contest

    … challenge in it. "People's ability to understand the factors that affect their behavior is surprisingly poor," according to research from Dr. Noah J. Goldstein, Associate Professor of Management and Organizations, UCLA Anderson School of Management. Or, as Malcolm Gladwell more glibly puts it when referring to coffee choices, "The mind knows…

    Moz Blogin EMail- 20 readers -
  • Can Your Brand Benefit from Digital Detox?

    … restaurant Chipotle decided to give this concept a shot. In July 2014, the company announced plans to use its formerly blank bags and cups as literary canvases. They’ve lined up an impressive slate of writers to create short fiction and non-fiction works for their customers to read as they eat. So far, Toni Morrison, Malcolm Gladwell, Michael…

    Ben Plomion/ Convince and Convertin Content- 4 readers -
  • How SEO Tips And Tricks For Bloggers Can Make You Rich

    … when you are looking for important information and can’t find it. Mark Toohey in his article, “How To Pass The Blink Test” (book on amazon – blink) describes how the Blink Test works by summarizing expert who has written about the subject “In his best-seller, Blink, Malcolm Gladwell outlined the concept of ‘thin-slicing’: how humans use limited…

    Lawrence Tam/ Lawrence Tamin Social SEO How To's- 25 readers -
  • The 15 Best LinkedIn Pulse Articles On Marketing

    … steps to viral content. “STEPPS:” Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. 13. What Makes Malcolm Gladwell Fascinating (188,855 pageviews / 165 comments) by Adam Grant. I’ve written a few times about what makes content interesting or people fascinating. But in this post, Adam Grant debates whether Malcolm…

    Michael Brenner/ B2B Marketing Insiderin Social Content- 13 readers -
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