Management Best Practices

  • 2016 is the year to improve marketing

    … I believe marketing needs to dramatically improve this year. Know customers including terminology. Measure results. Stop selling and be helpful. There are way too many car commercials on TV today. Do they sell any cars? I would go online and research cars based on my needs. Family, job situation, etc. Time to improve marketing, plain and simple. Thoughts? Love your comments. Filed under: BtoB Marketing, Management best practices, Marketing, sales-ready leads, Social Networks, value proposition…

    Jeff Ogden/ Fearless Competitorin Social- 6 readers -
  • Step into the Spotlight and Get Noticed

    …! ******************************************************* Tsufit specializes in coaching entrepreneurs and keynote speakers and authors to captivate their audiences. Step Into The Spotlight! is “Necessary and Delightful!” Tom Peters Tsufit 2006-2015 What do you think? Love to read your comments and I look forward to reading this book. Filed under: BtoB Marketing, Great books, Keynote Speaker, Keynote Speaking, Life Lessons, Management best practices, Personal growth…

    Jeff Ogden/ Fearless Competitor- 11 readers -
  • Marketing Matters

    … travel and engage in these conversations? The CEO – perhaps, but top marketing exec is a logical choice, provided he or she knows how to ask probing questions and uncover valuable information. Marketing and sales are aligned. Here is a sample question. How did an initiative rise from “nice to have” to “must have?” Make learning buyers your priority for 2016! What do you think? Love comments and good marketing questions. Filed under: BtoB Marketing, Management best practices, Marketing, Marketing Metrics…

    Jeff Ogden/ Fearless Competitor- 10 readers -
  • Merry Christmas and Happy New Year

    … This blog is back, big time. It will begin publishing in 2016. It is written by Jeff Ogden, who knows marketing cold. Stay tuned. Merry Christmas and Happy New Year! Share this: Twitter LinkedIn Google Pinterest Tumblr Facebook Email Print More Reddit Like this: Like Loading... Related…

    Jeff Ogden/ Fearless Competitor- 3 readers -
  • 5 Tips for Developing Strong Buyer Personas

    …Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. To create great lead generation campaigns, you start with buyer personas. In fact, in his great book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review, he calls these…

    Jeff Ogden/ Fearless Competitor- 8 readers -
  • My Review of the book, Enchantment, by Guy Kawasaki

    … there with Dale Carnegie’s classic – How to Win Friends and Influence People. He covers every aspect – from meeting a new person for the first time, to enchanting your book, and even to enchanting your employees. Everyone should read this book. We’re honored to give this book a 5 star review. If you do not have time to read the book – or not are so…

    Jeff Ogden/ Fearless Competitorin Social- 11 readers -
  • Why You Need to Adapt to Social Media Today

    It does not matter if you are five years old or 50 years old, you need to adapt to the world of social media now. Jeff Ogden of Find New Customers is everywhere – Twitter, Linkedin, YouTube and Facebook, And I’m not a kid. I will soon turn 55. If a man my age is on social media, what is stopping you? But one thing I have learned is this: If you keep helping people, people conne ...

    Jeff Ogden/ Fearless Competitor- 2 readers -
  • Here’s Why Dumping Ron and iOptimize Marketing was the right idea

    … Marketing no longer exists, It is a domain that no one owns according to GoDaddy. Here is the lesson for you. If it does’t feel right and you have doubts about it, you are probably right. It is going to fail – and it did, I’m a nice man, so I wish no bad will toward my former partner. I’m just glad I had the good sense to pull the plug on him, What do…

    Jeff Ogden/ Fearless Competitorin Twitter- 6 readers -
  • Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming

    … Marketing Association, Business relationships, Business Strategy, Buyer Personas, Chief Content Officer, Chief Marketing Officer, Demand Generation, Fearless Competitor, Find New Customers, Florida, Guest appearances, lead generation, Lead Nurturing, Lead Scoring, Leadership, Management best practices, Marketing Automation, marketing campaigns, marketing funnel, Marketing Metrics, Marketing ROI, Marketing Tips, Mobile Marketing, Personal growth, Presentation skills, Tampa…

    Jeff Ogden/ Fearless Competitorin Mobile- 24 readers -
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