Management Best Practices

  • 2016 is the year to improve marketing

    … I believe marketing needs to dramatically improve this year. Know customers including terminology. Measure results. Stop selling and be helpful. There are way too many car commercials on TV today. Do they sell any cars? I would go online and research cars based on my needs. Family, job situation, etc. Time to improve marketing, plain and simple. Thoughts? Love your comments. Filed under: BtoB Marketing, Management best practices, Marketing, sales-ready leads, Social Networks, value proposition…

    Jeff Ogden/ Fearless Competitorin Social- 6 readers -
  • Step into the Spotlight and Get Noticed

    …! ******************************************************* Tsufit specializes in coaching entrepreneurs and keynote speakers and authors to captivate their audiences. Step Into The Spotlight! is “Necessary and Delightful!” Tom Peters Tsufit 2006-2015 What do you think? Love to read your comments and I look forward to reading this book. Filed under: BtoB Marketing, Great books, Keynote Speaker, Keynote Speaking, Life Lessons, Management best practices, Personal growth…

    Jeff Ogden/ Fearless Competitor- 18 readers -
  • Marketing Matters

    … travel and engage in these conversations? The CEO – perhaps, but top marketing exec is a logical choice, provided he or she knows how to ask probing questions and uncover valuable information. Marketing and sales are aligned. Here is a sample question. How did an initiative rise from “nice to have” to “must have?” Make learning buyers your priority for 2016! What do you think? Love comments and good marketing questions. Filed under: BtoB Marketing, Management best practices, Marketing, Marketing Metrics…

    Jeff Ogden/ Fearless Competitor- 12 readers -
  • Merry Christmas and Happy New Year

    … This blog is back, big time. It will begin publishing in 2016. It is written by Jeff Ogden, who knows marketing cold. Stay tuned. Merry Christmas and Happy New Year! Share this: Twitter LinkedIn Google Pinterest Tumblr Facebook Email Print More Reddit Like this: Like Loading... Related…

    Jeff Ogden/ Fearless Competitor- 3 readers -
  • 5 Tips for Developing Strong Buyer Personas

    …Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. To create great lead generation campaigns, you start with buyer personas. In fact, in his great book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review, he calls these…

    Jeff Ogden/ Fearless Competitor- 9 readers -
  • How Jeff Ogden grew GE revenue by 242% worldwide in 1990

    … is why I left the company. Before I left, I got a call from my friend Chirag. He said “Jeff, did you know that global GE revenue grew by 242% in the short 12 months you ran it?” Wow! What did Business Objects do when I left? They did what 99% of companies do today. They turned to their top competitor, Cognos, and hired the rep who managed GE…

    Jeff Ogden/ Fearless Competitorin How To's- 23 readers -
  • My Review of the book, Enchantment, by Guy Kawasaki

    … Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology. Paul is also our first marketing speaker for the Business Marketing Association of Tampa Bay and he is a dear friend of mine. Filed under: Book Reviews, Demand Generation, Fearless Competitor, Find New Customers, Great books, Management best practices, Marketing Made Simple TV…

    Jeff Ogden/ Fearless Competitorin Social- 15 readers -
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