Managing Lists

  • Email Marketing 101: Determining the value of a subscriber

    … Hola Marketers. Today’s edition of Email Marketing 101 is here to school you on how to determine subscriber value. Have at it … It’s a question often on the minds of email marketers: “How do I know how much a subscriber is worth?” Being able to answer that question is critical, because acquiring subscribers usually comes at a cost, whether you…

    Movable Ink Blogin EMail- 9 readers -
  • How to Better Manage Email Unsubscribes

    … someone decides to unsubscribe from your list, make it as easy as possible for them to do so—ideally in one or two clicks. All your emails should contain an unsubscribe link within the email to be compliant with the CAN-SPAM law. Avoid making your subscribers re-enter their email address, password, or username. What is OK? You can include a survey…

    Movable Ink Blogin EMail How To's- 6 readers -
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