- Our Blog
I can’t help but be grateful for the CMI community and all of the tips I’ve learned along the way this year. While I always glean so much from our community, I want to pay a special thanks to our Content Marketer of the Year finalists. While all of these individuals offer a lot for us to learn, I’m definitely stealing these six ideas.
… Crestodina | @crestodina When to try this: You want to get more visibility for some key terms. One of my goals for 2016 is to be systematic and diligent with the data we are collecting – and make certain how we are using the data we take time to collect. While I have been compiling a lot of tips and have been working with the CMI team…
… the job entails, the following is a breakdown of the key processes and considerations the managing editor (along with the members of his or her team) should be responsible for as your company builds and fulfills its editorial plan: Content ideation and prioritization: When you are new to content marketing, it can be tough to get good ideas…
… If your company produces content at scale, you already know this well: Successful content marketing depends on effective collaboration during the editorial workflow process. And like it or not, content creators and editors want to work in the tools built specifically for their jobs. Writers use Microsoft Word, designers lean towards the Adobe…