Mantra (Sanskrit मन्त्र) means a sacred utterance, numinous sound, or a syllable, word, phonemes, or group of words believed by some to have psychological and spiritual power. Mantra may or may not be syntactic or have literal meaning; the spiritual value of mantra comes when it is audible, visible, or present in thought.Earliest mantras were composed in Vedic times by Hindus in India, and those are at least 3000 years old. Mantras are now found in various schools of Hinduism, Buddhism, Jainism and Sikhism. Similar hymns, chants, compositions and concepts are found in Zoroastrianism, Taoism, Christianity and elsewhere.
Posts about Mantra
  • Can GQ make the digital leap?

    … Howard Mittman is unique at Condé Nast. As publisher of Wired, he grew the tech publication’s digital revenues to 50 percent of overall sales. Now, as a far more difficult second act, Mittman is trying to do the same at men’s title GQ, where he became publisher in September. His goal is a big one: to grow GQ’s digital ad revenue to 50 percent…

    Lucia Moses/ Digidayin Twitter- 12 readers -
  • Can’t Rule Google? Focus on Yelp

    … Go big or go home. It sounds like a mantra made just for sports, but it also applies to Google. That’s because those websites who hit the top SERP spots tend to get more attention than those who appear down below. Consider this study profiled on Marketing Land: A little more than 71 percent of searches ended with a page one click. Only about 6…

    Jean Dion/ Search Engine Journalin Google- 11 readers -
  • Worst. Marketing. Advice. Ever. Top Brands Share All

    …, was the norm. * The command-and-control method of brand marketing still existed. Mei Lee VP, Marketing – Digital at Conde Nast Entertainment @himelee The worst marketing advice I’ve heard recently is to use the same ad creative across all social media platforms because you want your campaign message to be consistent everywhere. Customers…

    TopRank®in Paid Search- 11 readers -
  • For AKQA, creative display is essential to brand campaigns

    …, componentized with machine-learning data decisioning pushing this all along. Google has a lot of interest in this. They’re already auto-translating Flash into HTML for mobile. How close to you think the industry is to seeing your wish come true? There are only a few vendors trying to solve these things. We see companies like Celtra and Google…

    Digiday- 15 readers -
  • Snapchat COO Emily White Covers Generation Z at #FordNAIAS

    … Z’er) Davis Barrow. White, Rojas, and Barrow discussed making way for “Gen Z,” which is anyone currently under the age of 21. As the event started, it was stated that Gen Z’s mantra is “Good things come to those who act…” which means that these budding entrepreneurs, professionals, and decision makers will likely lead companies and conduct…

    Kelsey Jones/ Search Engine Journalin Social- 12 readers -
  • 4 Videos That Get Cause Marketing Right

    … “We’re in business to help improve lives.” If you hadn’t heard of TOMS, you might find this an unlikely slogan for a trendy shoe and apparel company. But I’m betting that you’re familiar with the company and the concept that has made it memorable: to help one person in need for every product purchased. The company’s “One for One” mantra has…

    Kelsey Libert/ Marketing Landin Content- 25 readers -
  • Beyond Content Shock: The defining trend of 2015 is content ignition

    …!). But for most of us toiling in the marketing trenches every day, we know this mantra rings hollow in 2015. Great content does not necessarily rise to the top. Great content is merely the starting point. It is the table stake to get us into the game. Content sitting idly on a website — even superb content — has as much value as the world’s greatest movie…

    {grow}in Content- 19 readers -
  • Digital Marketing Insight: Selling to People who Don’t Know You

    … reason you cherish those purchases? The answer is a little more complicated than that. The need or desire to purchase these products was latent or dormant in your mind. When you saw those jaw-dropping discounts, that desire pushed itself to the forefront and you ended up buying. It is an age-old marketing mantra: most potential consumers do not even…

    Debajyoti Banerjee / Seven Boatsin Google- 12 readers -
  • Time Inc. taps into its inner Silicon Valley

    … of launching new products, with long lead times and at great expense, doesn’t cut it anymore. That’s why Time Inc. is borrowing the tools (and buzzwords) of Silicon Valley with a fast, lean approach to product development. Heading it up is Kevin Heery, an svp who oversees digital for Time Inc.’s lifestyle brands including Real Simple, Cooking Light…

    Lucia Moses/ Digiday- 13 readers -
  • 23 Posts to Model if You Want to Get the Respect You Deserve in 2015

    … Admit it. You’re sceptical. Is great content really the answer to all blogging woes? Maybe you’ve heard the mantra once too often, but you can’t help wondering… Even if you do work your ass off on a post, will it get the recognition it truly deserves? The blogosphere is so crowded and noisy, even the good stuff gets lost. So is it even…

    Glen Long/ Boost Blog Traffic- 15 readers -
  • 6 Email A/B Tests You Can Run Today (And Get Results)

    … to start thinking of email split testing as a silver bullet to all your email marketing problems. Well, it’s not a silver bullet. But it’s the next best thing. There’s one problem regarding email marketing that I want to draw your attention to: statistical significance. The problem isn’t with testing itself, but with the way that some email…

    Neil Patel/ The Daily Eggin EMail- 10 readers -
  • 5 Traits That Distinguish Innovative Marketers From Average Ones

    …, it's sort of trivial, but anytime we're feeling defeated or uninspired, we call up this mantra. Truth be told, there's a lot of marketers out there that could benefit from doing the same. With content saturation making it more difficult than ever for marketers to set their efforts apart, mediocre attempts simply don't hold any weight. If you…

    Carly Stec/ The IMPACT Blog- 9 readers -
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