Mantra (Sanskrit मन्त्र) means a sacred utterance, numinous sound, or a syllable, word, phonemes, or group of words believed by some to have psychological and spiritual power. Mantra may or may not be syntactic or have literal meaning; the spiritual value of mantra comes when it is audible, visible, or present in thought.Earliest mantras were composed in Vedic times by Hindus in India, and those are at least 3000 years old. Mantras are now found in various schools of Hinduism, Buddhism, Jainism and Sikhism. Similar hymns, chants, compositions and concepts are found in Zoroastrianism, Taoism, Christianity and elsewhere.
Posts about Mantra
  • Can GQ make the digital leap?

    … to be an American male. What I do think we need to do a better job of across the publishing community is roll out low-cost, easily implementable solutions. The mantra I hear most often from advertisers is, when they look at their ad partners, they’re increasingly getting frustrated with the scattershot approach.” To that end, Mittman has introduced 18 new…

    Lucia Moses/ Digidayin Twitter- 24 readers -
  • Can’t Rule Google? Focus on Yelp

    … by including relational terms and popularity scores. As a result, companies with a great deal of traffic tend to get the clicks, even if they don’t have the specific keywords you’ve so painfully worked to incorporate. As a little guy, it can be hard to get noticed. This is why Yelp matters so much in 2015 and beyond. For smaller companies, it might…

    Jean Dion/ Search Engine Journalin Google- 11 readers -
  • For AKQA, creative display is essential to brand campaigns

    …, director of media at AKQA. But while targeting has become more and more exact, the ability to tailor a creative message hasn’t quite kept up. “I don’t think we’re nearly as close to representing that in the creative yet. And there can be 30 or 40 percent improvement opportunity with better creative.” There’s a clear incentive for allocating more budget…

    Digiday- 28 readers -
  • Snapchat COO Emily White Covers Generation Z at #FordNAIAS

    … businesses in a different way from their parents or even Generation Y/Millenials, the young adults (ages 21-35ish) that came before them. Here’s some other facts about Gen Z: 52% use YouTube and social media for research assignments84% of adults under age 35 say that they are interested in the social standpoint and history of a company and its productsThe…

    Kelsey Jones/ Search Engine Journalin Social- 13 readers -
  • 4 Videos That Get Cause Marketing Right

    … resonated with consumers, and the cause marketing success story earned TOMS a $625M valuation when Bain acquired 50% of the company in August 2014. There’s a reason that products like TOMS can charge slightly more than competitors and remain successful. It’s the same reason that checkout charities in eBay, WalMart, McDonald’s, and other retailers…

    Kelsey Libert/ Marketing Landin Content- 42 readers -
  • Beyond Content Shock: The defining trend of 2015 is content ignition

    …!). But for most of us toiling in the marketing trenches every day, we know this mantra rings hollow in 2015. Great content does not necessarily rise to the top. Great content is merely the starting point. It is the table stake to get us into the game. Content sitting idly on a website — even superb content — has as much value as the world’s greatest movie…

    {grow}in Content- 30 readers -
  • Digital Marketing Insight: Selling to People who Don’t Know You

    … reason you cherish those purchases? The answer is a little more complicated than that. The need or desire to purchase these products was latent or dormant in your mind. When you saw those jaw-dropping discounts, that desire pushed itself to the forefront and you ended up buying. It is an age-old marketing mantra: most potential consumers do not even…

    Debajyoti Banerjee / Seven Boatsin Google- 17 readers -
  • Time Inc. taps into its inner Silicon Valley

    …, everybody sort of jumps on you.” It’s easier for Time Inc. to adopt this approach now than it would have been a decade ago, though, said Reed Phillips, managing partner of media investment bank DeSilva & Phillips. “They had a whole magazine development staff, and they were tasked with starting new magazines like InStyle and Entertainment Weekly…

    Lucia Moses/ Digiday- 19 readers -
  • 23 Posts to Model if You Want to Get the Respect You Deserve in 2015

    … Admit it. You’re sceptical. Is great content really the answer to all blogging woes? Maybe you’ve heard the mantra once too often, but you can’t help wondering… Even if you do work your ass off on a post, will it get the recognition it truly deserves? The blogosphere is so crowded and noisy, even the good stuff gets lost. So is it even…

    Glen Long/ Boost Blog Traffic- 29 readers -
  • 6 Email A/B Tests You Can Run Today (And Get Results)

    … of building an address list, creating emails, curating those emails, and testing those emails. Testing is a major but often overlooked component of email marketing. The real way to score big with email marketing is to test your emails in order to find out what gives you the biggest impact. In this article, I share some of the most powerful A/B tests…

    Neil Patel/ The Daily Eggin EMail- 30 readers -
  • 5 Traits That Distinguish Innovative Marketers From Average Ones

    …, it's sort of trivial, but anytime we're feeling defeated or uninspired, we call up this mantra. Truth be told, there's a lot of marketers out there that could benefit from doing the same. With content saturation making it more difficult than ever for marketers to set their efforts apart, mediocre attempts simply don't hold any weight. If you…

    Carly Stec/ The IMPACT Blog- 13 readers -
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