Mantra

Mantra (Sanskrit मन्त्र) means a sacred utterance, numinous sound, or a syllable, word, phonemes, or group of words believed by some to have psychological and spiritual power. Mantra may or may not be syntactic or have literal meaning; the spiritual value of mantra comes when it is audible, visible, or present in thought.Earliest mantras were composed in Vedic times by Hindus in India, and those are at least 3000 years old. Mantras are now found in various schools of Hinduism, Buddhism, Jainism and Sikhism. Similar hymns, chants, compositions and concepts are found in Zoroastrianism, Taoism, Christianity and elsewhere.
Posts about Mantra
  • Can GQ make the digital leap?

    … to be an American male. What I do think we need to do a better job of across the publishing community is roll out low-cost, easily implementable solutions. The mantra I hear most often from advertisers is, when they look at their ad partners, they’re increasingly getting frustrated with the scattershot approach.” To that end, Mittman has introduced 18 new…

    Lucia Moses/ Digidayin Twitter- 17 readers -
  • Can’t Rule Google? Focus on Yelp

    … Go big or go home. It sounds like a mantra made just for sports, but it also applies to Google. That’s because those websites who hit the top SERP spots tend to get more attention than those who appear down below. Consider this study profiled on Marketing Land: A little more than 71 percent of searches ended with a page one click. Only about 6…

    Jean Dion/ Search Engine Journalin Google- 11 readers -
  • Worst. Marketing. Advice. Ever. Top Brands Share All

    … to ask just the opposite. So we reached out to some marketers and asked, “what is the worst marketing advice you have received or witnessed?” We think you’ll find a whole lot of “what not to do” in what follows. Julie Fleischer Director, Data + Content + Media, Kraft Foods Group @jfly Hands down the worst advice I’ve received is to religiously…

    TopRank®in Paid Search- 16 readers -
  • For AKQA, creative display is essential to brand campaigns

    … and the ad both reconfigures its format and prioritizes content based on the assumptions of that device, we want advertising to have that same type of responsiveness. The holy grail would be fully componentized advertising that could assemble itself in high fidelity across mobile, tablet or desktop: cross-platform awareness and responsive design…

    Digiday- 23 readers -
  • Snapchat COO Emily White Covers Generation Z at #FordNAIAS

    … Z’er) Davis Barrow. White, Rojas, and Barrow discussed making way for “Gen Z,” which is anyone currently under the age of 21. As the event started, it was stated that Gen Z’s mantra is “Good things come to those who act…” which means that these budding entrepreneurs, professionals, and decision makers will likely lead companies and conduct…

    Kelsey Jones/ Search Engine Journalin Social- 13 readers -
  • 4 Videos That Get Cause Marketing Right

    … “We’re in business to help improve lives.” If you hadn’t heard of TOMS, you might find this an unlikely slogan for a trendy shoe and apparel company. But I’m betting that you’re familiar with the company and the concept that has made it memorable: to help one person in need for every product purchased. The company’s “One for One” mantra has…

    Kelsey Libert/ Marketing Landin Content- 37 readers -
  • Beyond Content Shock: The defining trend of 2015 is content ignition

    …!). But for most of us toiling in the marketing trenches every day, we know this mantra rings hollow in 2015. Great content does not necessarily rise to the top. Great content is merely the starting point. It is the table stake to get us into the game. Content sitting idly on a website — even superb content — has as much value as the world’s greatest movie…

    {grow}in Content- 27 readers -
  • Digital Marketing Insight: Selling to People who Don’t Know You

    … reason you cherish those purchases? The answer is a little more complicated than that. The need or desire to purchase these products was latent or dormant in your mind. When you saw those jaw-dropping discounts, that desire pushed itself to the forefront and you ended up buying. It is an age-old marketing mantra: most potential consumers do not even…

    Debajyoti Banerjee / Seven Boatsin Google- 16 readers -
  • Time Inc. taps into its inner Silicon Valley

    … such a product, Cozi.) Time Inc. isn’t alone in catching up to Silicon Valley in its approach to product development. Hearst Magazines’ “fail fast” mantra informs recent magazine launches including HGTV and Food Network Magazine that use lean staffs and publishing partners that have built-in awareness and audiences. Still, the MVP approach is foreign…

    Lucia Moses/ Digiday- 19 readers -
  • 23 Posts to Model if You Want to Get the Respect You Deserve in 2015

    … – as a sure-fire way to get noticed, even as a beginner. But the real challenge of the list post is coming up with points that readers haven’t seen a hundred times before. If you can create more points than the reader would expect and make those points fresh and surprising, then you have all the ingredients for a winning post. Winner – Sumitha…

    Glen Long/ Boost Blog Traffic- 24 readers -
  • 6 Email A/B Tests You Can Run Today (And Get Results)

    … of the email or one that sparks curiosity? Some email marketers swear by the mantra that you should always reveal the contents of the email in the subject line. Others declare that sparking curiosity is the only true way to get more open rates. Which is the better way? This subject line from Quicksprout got major opens: “Who Is More Active on Social…

    Neil Patel/ The Daily Eggin EMail- 22 readers -
  • 5 Traits That Distinguish Innovative Marketers From Average Ones

    …, it's sort of trivial, but anytime we're feeling defeated or uninspired, we call up this mantra. Truth be told, there's a lot of marketers out there that could benefit from doing the same. With content saturation making it more difficult than ever for marketers to set their efforts apart, mediocre attempts simply don't hold any weight. If you…

    Carly Stec/ The IMPACT Blog- 12 readers -
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