Mantra

Mantra (Sanskrit मन्त्र) means a sacred utterance, numinous sound, or a syllable, word, phonemes, or group of words believed by some to have psychological and spiritual power. Mantra may or may not be syntactic or have literal meaning; the spiritual value of mantra comes when it is audible, visible, or present in thought.Earliest mantras were composed in Vedic times by Hindus in India, and those are at least 3000 years old. Mantras are now found in various schools of Hinduism, Buddhism, Jainism and Sikhism. Similar hymns, chants, compositions and concepts are found in Zoroastrianism, Taoism, Christianity and elsewhere.
Posts about Mantra
  • Can GQ make the digital leap?

    … to be an American male. What I do think we need to do a better job of across the publishing community is roll out low-cost, easily implementable solutions. The mantra I hear most often from advertisers is, when they look at their ad partners, they’re increasingly getting frustrated with the scattershot approach.” To that end, Mittman has introduced 18 new…

    Lucia Moses/ Digidayin Twitter- 17 readers -
  • Can’t Rule Google? Focus on Yelp

    … be used to boost your reputation could simply be missing from the site. There’s one way to overcome this problem, and it’s distressingly simple: You need to get more high-quality reviews. If only 75 percent of your reviews appear on the site and influence your reputation, you need to ensure that you have a whole lot of data for the Yelp algorithm…

    Jean Dion/ Search Engine Journalin Google- 11 readers -
  • Worst. Marketing. Advice. Ever. Top Brands Share All

    …, Rutgers University @markwschaefer There is a lot of bad advice out there but one mantra that sticks in my head is to “be controversial” to get traffic to your site. To me, this is like playing with fire. I can’t imagine convincing my boss that a company and a carefully-groomed brand should mindfully be associated with forced negativity…

    TopRank®in Paid Search- 16 readers -
  • For AKQA, creative display is essential to brand campaigns

    …, director of media at AKQA. But while targeting has become more and more exact, the ability to tailor a creative message hasn’t quite kept up. “I don’t think we’re nearly as close to representing that in the creative yet. And there can be 30 or 40 percent improvement opportunity with better creative.” There’s a clear incentive for allocating more budget…

    Digiday- 22 readers -
  • Snapchat COO Emily White Covers Generation Z at #FordNAIAS

    … Z’er) Davis Barrow. White, Rojas, and Barrow discussed making way for “Gen Z,” which is anyone currently under the age of 21. As the event started, it was stated that Gen Z’s mantra is “Good things come to those who act…” which means that these budding entrepreneurs, professionals, and decision makers will likely lead companies and conduct…

    Kelsey Jones/ Search Engine Journalin Social- 13 readers -
  • 4 Videos That Get Cause Marketing Right

    … earned an astounding 64.9M views, Unilever (Dove’s parent company) tapped into very personal feelings regarding beauty and how others see us. These are both concepts that one might consider while engaged in the intimate act of using a body soap. By opening an emotional and relevant conversation in a positive way, the campaign successfully related…

    Kelsey Libert/ Marketing Landin Content- 36 readers -
  • Beyond Content Shock: The defining trend of 2015 is content ignition

    …!). But for most of us toiling in the marketing trenches every day, we know this mantra rings hollow in 2015. Great content does not necessarily rise to the top. Great content is merely the starting point. It is the table stake to get us into the game. Content sitting idly on a website — even superb content — has as much value as the world’s greatest movie…

    {grow}in Content- 26 readers -
  • Digital Marketing Insight: Selling to People who Don’t Know You

    … not, when the prices hit rock bottom, you end up buying products that you don’t even need! Before getting to see that massive discount on the shelves, you never thought that you needed a microSD card with deeper memory pockets or that the new headphones opened up musical notes that were unheard of before you put them on. Is the price drop the only…

    Debajyoti Banerjee / Seven Boatsin Google- 15 readers -
  • Time Inc. taps into its inner Silicon Valley

    … such a product, Cozi.) Time Inc. isn’t alone in catching up to Silicon Valley in its approach to product development. Hearst Magazines’ “fail fast” mantra informs recent magazine launches including HGTV and Food Network Magazine that use lean staffs and publishing partners that have built-in awareness and audiences. Still, the MVP approach is foreign…

    Lucia Moses/ Digiday- 18 readers -
  • 23 Posts to Model if You Want to Get the Respect You Deserve in 2015

    …. Or quickly establish a link between your story and the reader – and show what they can learn from your experiences. Winner – Daisy Luther – The Organic Prepper The King Fire Chronicles: Life on the Edge of a Natural Disaster Consider how often Hollywood pitches its protagonist against a natural threat – it makes for compelling drama. In this post…

    Glen Long/ Boost Blog Traffic- 24 readers -
  • 6 Email A/B Tests You Can Run Today (And Get Results)

    … marketing programs that have A/B testing built in: Infusionsoft ConstantContact HubSpot Email AWeber Marketo Mailchimp This article is not a tutorial on each email marketing platform, but is a guide to A/B testing that will apply to any email marketing program. A Word of Warning Once you start testing your emails, you may be tempted…

    Neil Patel/ The Daily Eggin EMail- 21 readers -
  • 5 Traits That Distinguish Innovative Marketers From Average Ones

    …, it's sort of trivial, but anytime we're feeling defeated or uninspired, we call up this mantra. Truth be told, there's a lot of marketers out there that could benefit from doing the same. With content saturation making it more difficult than ever for marketers to set their efforts apart, mediocre attempts simply don't hold any weight. If you…

    Carly Stec/ The IMPACT Blog- 12 readers -
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