Mantra

Mantra (Sanskrit मन्त्र) means a sacred utterance, numinous sound, or a syllable, word, phonemes, or group of words believed by some to have psychological and spiritual power. Mantra may or may not be syntactic or have literal meaning; the spiritual value of mantra comes when it is audible, visible, or present in thought.Earliest mantras were composed in Vedic times by Hindus in India, and those are at least 3000 years old. Mantras are now found in various schools of Hinduism, Buddhism, Jainism and Sikhism. Similar hymns, chants, compositions and concepts are found in Zoroastrianism, Taoism, Christianity and elsewhere.
Posts about Mantra
  • Can GQ make the digital leap?

    … to be an American male. What I do think we need to do a better job of across the publishing community is roll out low-cost, easily implementable solutions. The mantra I hear most often from advertisers is, when they look at their ad partners, they’re increasingly getting frustrated with the scattershot approach.” To that end, Mittman has introduced 18 new…

    Lucia Moses/ Digidayin Twitter- 13 readers -
  • Can’t Rule Google? Focus on Yelp

    … Go big or go home. It sounds like a mantra made just for sports, but it also applies to Google. That’s because those websites who hit the top SERP spots tend to get more attention than those who appear down below. Consider this study profiled on Marketing Land: A little more than 71 percent of searches ended with a page one click. Only about 6…

    Jean Dion/ Search Engine Journalin Google- 11 readers -
  • Worst. Marketing. Advice. Ever. Top Brands Share All

    …, Rutgers University @markwschaefer There is a lot of bad advice out there but one mantra that sticks in my head is to “be controversial” to get traffic to your site. To me, this is like playing with fire. I can’t imagine convincing my boss that a company and a carefully-groomed brand should mindfully be associated with forced negativity…

    TopRank®in Paid Search- 14 readers -
  • For AKQA, creative display is essential to brand campaigns

    … video play is something that we do a lot. For automotive clients, you can start configuring a car in-banner and create some level of initial engagement to be carried over to the site. For CPG, it might be games, a way to create context around a brand with a quick in-banner experience. Especially for awareness or branding, our mantra is that only…

    Digiday- 18 readers -
  • Snapchat COO Emily White Covers Generation Z at #FordNAIAS

    … Each year at the North American International Auto Show, Ford invites about 200-300 bloggers and digital influencers to partake in exclusive sessions, product demonstrations, and more. This year, I was on hand to listen to Snapchat‘s COO, Emily White, DigitTour Co-Founder and CEO Meredith Valiando Rojas, and 12-year-old entrepreneur (and Gen…

    Kelsey Jones/ Search Engine Journalin Social- 12 readers -
  • 4 Videos That Get Cause Marketing Right

    … “We’re in business to help improve lives.” If you hadn’t heard of TOMS, you might find this an unlikely slogan for a trendy shoe and apparel company. But I’m betting that you’re familiar with the company and the concept that has made it memorable: to help one person in need for every product purchased. The company’s “One for One” mantra has…

    Kelsey Libert/ Marketing Landin Content- 27 readers -
  • Beyond Content Shock: The defining trend of 2015 is content ignition

    …!). But for most of us toiling in the marketing trenches every day, we know this mantra rings hollow in 2015. Great content does not necessarily rise to the top. Great content is merely the starting point. It is the table stake to get us into the game. Content sitting idly on a website — even superb content — has as much value as the world’s greatest movie…

    {grow}in Content- 22 readers -
  • Digital Marketing Insight: Selling to People who Don’t Know You

    … reason you cherish those purchases? The answer is a little more complicated than that. The need or desire to purchase these products was latent or dormant in your mind. When you saw those jaw-dropping discounts, that desire pushed itself to the forefront and you ended up buying. It is an age-old marketing mantra: most potential consumers do not even…

    Debajyoti Banerjee / Seven Boatsin Google- 13 readers -
  • Time Inc. taps into its inner Silicon Valley

    … such a product, Cozi.) Time Inc. isn’t alone in catching up to Silicon Valley in its approach to product development. Hearst Magazines’ “fail fast” mantra informs recent magazine launches including HGTV and Food Network Magazine that use lean staffs and publishing partners that have built-in awareness and audiences. Still, the MVP approach is foreign…

    Lucia Moses/ Digiday- 14 readers -
  • 23 Posts to Model if You Want to Get the Respect You Deserve in 2015

    … Admit it. You’re sceptical. Is great content really the answer to all blogging woes? Maybe you’ve heard the mantra once too often, but you can’t help wondering… Even if you do work your ass off on a post, will it get the recognition it truly deserves? The blogosphere is so crowded and noisy, even the good stuff gets lost. So is it even…

    Glen Long/ Boost Blog Traffic- 18 readers -
  • 6 Email A/B Tests You Can Run Today (And Get Results)

    … of the email or one that sparks curiosity? Some email marketers swear by the mantra that you should always reveal the contents of the email in the subject line. Others declare that sparking curiosity is the only true way to get more open rates. Which is the better way? This subject line from Quicksprout got major opens: “Who Is More Active on Social…

    Neil Patel/ The Daily Eggin EMail- 11 readers -
  • 5 Traits That Distinguish Innovative Marketers From Average Ones

    …, it's sort of trivial, but anytime we're feeling defeated or uninspired, we call up this mantra. Truth be told, there's a lot of marketers out there that could benefit from doing the same. With content saturation making it more difficult than ever for marketers to set their efforts apart, mediocre attempts simply don't hold any weight. If you…

    Carly Stec/ The IMPACT Blog- 11 readers -
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