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It’s been two weeks since Penguin 4.0 was officially announced. Dr. Pete continues to report high Mozcast temperatures, and stories of recoveries are starting to spread across the net. Today I want to take a step back and share my thoughts about Penguin 4.0, as a marketer at a link building agency.
… The online marketing world can be somewhat of a wild west in many regards, with SEO at the center of the chaos. Of the thousands of providers across Australia there are no shortages of promises, case studies and packages available for every business size. The central premise of SEO is that you will get long-term sustained traffic for your…
… actually be there because of some business or personal relationship. That doesn’t automatically make them sketchy. It’s just human nature. Of course Google doesn’t necessarily see it that way. Many people fear the dreaded manual penalty and go the extra mile to neuter links, even when they have perfectly valid reasons to point visitors…