March Madness

  • Turner Extends Snapchat Partnership, Takes Aim at Millennials

    … to join the already-existing CNN channel. Snapchat’s Live Stories feature will also come into play during Turner’s coverage of sporting events including the NCAA Division I Men’s Basketball Championship and the PGA Championship. The two companies said they will team up on ad sales, creating “exclusive and immersive ad experiences” aimed…

    David Cohen/ AllFacebook- 10 readers -
  • Pandora Reveals Most Thumbed Up Songs of 2016

    … – Like I’m Gonna Lose You (Feat. John Legend) Lil Wayne, Wiz Khalifa and Imagine Dragons – Sucker For Pain (Feat. Logic, Ty Dolla $ign & X Ambassadors) Future – Wicked Future – March Madness Selena Gomez – Same Old Love Twenty One Pilots – Heathens DJ Khaled – For Free (Feat. Drake) Chris Brown – Back to Sleep Future – Where Ya At (Feat. Drake…

    AllTwitterin SEO- 8 readers -
  • How Financial-Services Brands Can Drive Engagement Around Turnkey Events

    … within industry regulations, financial companies can use social channels to foster customer engagement and ultimately, retention. For more insights on how financial services brands can use paid social to boost customer engagement and retention, check out Adaptly’s best practices guide. Ruth Arber is the director of solutions at social media advertising agency Adaptly. Image courtesy of Shutterstock. …

    AllFacebookin Social Facebook Twitter How To's- 22 readers -
  • Top 10 Media Publishers, April 2016: The Dodo Soars

    … and publishers The fastest-growing categories by social engagement month over month were family (15 percent), driven by mom.me; sports (8 percent), driven by Bleacher Report and Golf Digest; and food (4 percent), driven by Tasty and Taste of Home. Tania Yuki is founder and CEO of Shareablee, a leading provider of social content analytics for business. …

    AllTwitterin Social Facebook Twitter YouTube- 16 readers -
  • Syracuse Stuns College Basketball Fans, Social Networks

    … The Syracuse University Orangemen became the first No. 10 seed in an NCAA Men’s Division I Basketball Championship tournament to reach the Final Four, sending social networks into a frenzy. Social media intelligence platform Synthesio found that Syracuse was the topic of 31.5 percent of March Madness-related mentions, more than triple the 9.58…

    David Cohen/ AllFacebookin Social- 18 readers -
  • Infographic: 46% of Users Will Play Mobile Games While Watching March Madness

    … Opera Mediaworks, a mobile ad platform for brands, surveyed mobile users to learn how they will use their smartphones while watching the March Madness basketball tournament. The company surveyed over 800 mobile users in the U.S., and found many will multitask while watching the games. Specifically, 46 percent of users said they will play…

    AllFacebook- 15 readers -
  • March Madness, Week 1: Villanova Tops Teams in Buzz

    … The Wildcats of Villanova University were the most-buzzed-about team during the opening weekend of the 2016 NCAA Men’s Division I Basketball Championship tournament, according to data from social media intelligence platform Synthesio. Michigan State University was next up, but for the wrong reasons, as the No. 2 seed Spartans were upset…

    David Cohen/ Inside Facebookin Social- 14 readers -
  • Facebook Catches March Madness

    … Facebook is embracing March Madness, with temporary custom frames for profile pictures for teams in the 2016 NCAA Men’s Division I Basketball Championship tournament highlighting its efforts. The social network said it worked with the NCAA’s social media and digital team to design the custom frames, and fans can search for their teams here…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • How Are Advertisers Capitalizing on March Madness?

    … In 2015, there were 11.3 million average total viewers of the NCAA’s March Madness, along with a record 80.7 million live video stream viewers. The most watched game attracted 28.3 million total viewers. If you don’t think it’s a big deal, you should try working in downtown Indianapolis this month (where our offices are)! We’ll be working from…

    Douglas Karr/ Marketing Technology Blogin How To's- 14 readers -
  • That Team You Love To Hate Is #MarchMadness’ Most Socially Engaged School

    …, these are the engagement rates for media accounts owned by brands in 2015: Facebook: 0.2 percent Instagram: 2.261 percent Twitter: 0.02 percent And now for college basketball teams: Facebook: 0.9 percent Instagram: 6.2 percent Twitter: 0.3 percent Here’s a look at the full bracket, which might be a contender if you’re looking for some last-minute picks: Readers: Who is your March Madness pick? Image courtesy of Duke Basketball on Facebook. …

    Justin Lafferty/ AllFacebookin Social- 17 readers -
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