March Madness

  • User-generated March Madness Videos Explode on Instagram

    … 14th – April 3rd of this year, engagement on March Madness video content on Instagram exploded compared to last year. Instagram engagement increased by 127% compared to content uploaded during the 2016 March Madness two-week window. What could have caused such an increase? I’m glad you asked. This year, the top content on Instagram during…

    ReelSEOin Social Facebook- 16 readers -
  • Turner Extends Snapchat Partnership, Takes Aim at Millennials

    … and expanding Bleacher Report’s Discover coverage to the U.S. We’re also thrilled to be building on two years of our Live Story coverage of March Madness with expanded sports content. Turner president David Levy added: This deal marks the latest strategic move for Turner to innovate within the digital arena and provide complementary viewing…

    David Cohen/ AllFacebook- 17 readers -
  • Pandora Reveals Most Thumbed Up Songs of 2016

    … Pandora revealed the 100 most “thumbed up” songs on its platform in 2016. Rihanna took the top place on the list, with Work (Feat. Drake). Drake’s One Dance (Feat. Wizkid and Kyla) came in second place, and another of Rihanna’s songs, Needed Me, came in third. Overall, Drake had the most songs on the list, at 14. Drake was followed by Future…

    AllTwitterin SEO- 15 readers -
  • How Financial-Services Brands Can Drive Engagement Around Turnkey Events

    When interacting with consumers on social networks, financial-services companies must comply with specific laws and follow regulatory guidance. The Securities and Exchange Commission clarifies how companies can communicate with investors and shareholders on social media. In addition, the Federal Financial Institutions Examination Council provides guidance that banks and othe ...

    AllFacebook- 31 readers -
  • Top 10 Media Publishers, April 2016: The Dodo Soars

    … percent growth in April, with actions on video increasing 23 percent compared to March. Bleacher Report’s highest engaged posts were topped by videos of Villanova University’s upset at the 2016 NCAA Men’s Division I Basketball Championship tournament final, as well as a feature of Baylor University football player LaQuan McGowan. BuzzFeed’s Tasty saw…

    AllTwitterin Social Facebook Twitter YouTube- 19 readers -
  • Syracuse Stuns College Basketball Fans, Social Networks

    … The Syracuse University Orangemen became the first No. 10 seed in an NCAA Men’s Division I Basketball Championship tournament to reach the Final Four, sending social networks into a frenzy. Social media intelligence platform Synthesio found that Syracuse was the topic of 31.5 percent of March Madness-related mentions, more than triple…

    David Cohen/ AllFacebookin Social- 23 readers -
  • Infographic: 46% of Users Will Play Mobile Games While Watching March Madness

    … Opera Mediaworks, a mobile ad platform for brands, surveyed mobile users to learn how they will use their smartphones while watching the March Madness basketball tournament. The company surveyed over 800 mobile users in the U.S., and found many will multitask while watching the games. Specifically, 46 percent of users said they will play…

    AllFacebook- 19 readers -
  • March Madness, Week 1: Villanova Tops Teams in Buzz

    … The Wildcats of Villanova University were the most-buzzed-about team during the opening weekend of the 2016 NCAA Men’s Division I Basketball Championship tournament, according to data from social media intelligence platform Synthesio. Michigan State University was next up, but for the wrong reasons, as the No. 2 seed Spartans were upset…

    David Cohen/ Inside Facebookin Social- 16 readers -
  • Facebook Catches March Madness

    … Virginia University, 101,000 Texas A&M University, 23,000 University of Utah, 18,000 No. 4 seeds, by likes: University of Kentucky, 1 million Duke University, 368,000 Iowa State University, 77,000 University of California Berkeley, 13,000 No. 5 seeds, by likes: Indiana University, 291,000 Baylor University, 147,000 University of Maryland, 51,000 Purdue University, 31,000 Readers: Which teams do you have finishing atop your brackets? …

    David Cohen/ AllTwitterin Social Facebook- 33 readers -
  • How Are Advertisers Capitalizing on March Madness?

    … In 2015, there were 11.3 million average total viewers of the NCAA’s March Madness, along with a record 80.7 million live video stream viewers. The most watched game attracted 28.3 million total viewers. If you don’t think it’s a big deal, you should try working in downtown Indianapolis this month (where our offices are)! We’ll be working from…

    Douglas Karr/ Marketing Technology Blogin How To's- 15 readers -
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