March Madness

  • Turner Extends Snapchat Partnership, Takes Aim at Millennials

    … and expanding Bleacher Report’s Discover coverage to the U.S. We’re also thrilled to be building on two years of our Live Story coverage of March Madness with expanded sports content. Turner president David Levy added: This deal marks the latest strategic move for Turner to innovate within the digital arena and provide complementary viewing…

    David Cohen/ AllFacebook- 11 readers -
  • Pandora Reveals Most Thumbed Up Songs of 2016

    … with eight songs and Rihanna with five. Drake also led all other artists in terms of collaborations, with six on the list. Drake was followed by Ty Dolla $ign and Rihanna, who each had two. All told, hip-hop was the most popular genre on the top 100 list, accounting for 42 songs. Pop came in second with 29, and R&B placed third with 15 songs…

    AllTwitterin SEO- 9 readers -
  • Top 10 Media Publishers, April 2016: The Dodo Soars

    … on content published by U.S. brands in April. Total actions for the media publishing industry saw a 7 percent decline compared to March, due to an 8 percent decrease on Instagram, a 7 percent slide on Twitter and a 5 percent drop on Facebook. Of the top 10, The Dodo saw the highest growth in engagement, at 31 percent, breaking into the top 10…

    AllTwitterin Social Facebook Twitter YouTube- 17 readers -
  • Syracuse Stuns College Basketball Fans, Social Networks

    … The Syracuse University Orangemen became the first No. 10 seed in an NCAA Men’s Division I Basketball Championship tournament to reach the Final Four, sending social networks into a frenzy. Social media intelligence platform Synthesio found that Syracuse was the topic of 31.5 percent of March Madness-related mentions, more than triple…

    David Cohen/ AllFacebookin Social- 18 readers -
  • Infographic: 46% of Users Will Play Mobile Games While Watching March Madness

    … Opera Mediaworks, a mobile ad platform for brands, surveyed mobile users to learn how they will use their smartphones while watching the March Madness basketball tournament. The company surveyed over 800 mobile users in the U.S., and found many will multitask while watching the games. Specifically, 46 percent of users said they will play…

    AllFacebook- 15 readers -
  • March Madness, Week 1: Villanova Tops Teams in Buzz

    … The Wildcats of Villanova University were the most-buzzed-about team during the opening weekend of the 2016 NCAA Men’s Division I Basketball Championship tournament, according to data from social media intelligence platform Synthesio. Michigan State University was next up, but for the wrong reasons, as the No. 2 seed Spartans were upset…

    David Cohen/ Inside Facebookin Social- 14 readers -
  • Facebook Catches March Madness

    … Facebook is embracing March Madness, with temporary custom frames for profile pictures for teams in the 2016 NCAA Men’s Division I Basketball Championship tournament highlighting its efforts. The social network said it worked with the NCAA’s social media and digital team to design the custom frames, and fans can search for their teams here…

    David Cohen/ AllTwitterin Social Facebook- 24 readers -
  • How Are Advertisers Capitalizing on March Madness?

    … home most of the month. This infographic from Koeppel Direct highlights the tremendous opportunity brands and marketers have to reach sports fans through cross-device advertising during March Madness. Last year’s March Madness marketing stats were staggering – 126 brands spent $1.163 billion on 30-second television spots that averaged $1.55…

    Douglas Karr/ Marketing Technology Blogin How To's- 14 readers -
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