March Madness

  • Top 10 Media Publishers, April 2016: The Dodo Soars

    … on content published by U.S. brands in April. Total actions for the media publishing industry saw a 7 percent decline compared to March, due to an 8 percent decrease on Instagram, a 7 percent slide on Twitter and a 5 percent drop on Facebook. Of the top 10, The Dodo saw the highest growth in engagement, at 31 percent, breaking into the top 10…

    AllTwitterin Social Facebook Twitter YouTube- 14 readers -
  • Syracuse Stuns College Basketball Fans, Social Networks

    … the 9.58 percent of second-place University of Notre Dame. Syracuse also accounted for three of the top 10 hashtags used during the second weekend of the 2016 NCAA Men’s Division I Basketball Championship tournament, with #cusemode at No. 5, #syracuse at No. 7 and #orangenation at No. 10. Other findings by Synthesio included: 75 percent of posts during…

    David Cohen/ AllFacebookin Social- 17 readers -
  • Infographic: 46% of Users Will Play Mobile Games While Watching March Madness

    … experiences and draw them into your brand story. Elsewhere, the survey found 28 percent of viewers watching the games on broadcast TV are likely to look up a TV ad again on their mobile device. Check out Opera Mediaworks’ full results in the infographic below. Readers: Do you use your smartphone while watching sports? …

    AllFacebook- 14 readers -
  • March Madness, Week 1: Villanova Tops Teams in Buzz

    … The Wildcats of Villanova University were the most-buzzed-about team during the opening weekend of the 2016 NCAA Men’s Division I Basketball Championship tournament, according to data from social media intelligence platform Synthesio. Michigan State University was next up, but for the wrong reasons, as the No. 2 seed Spartans were upset…

    David Cohen/ Inside Facebookin Social- 13 readers -
  • Facebook Catches March Madness

    … Facebook is embracing March Madness, with temporary custom frames for profile pictures for teams in the 2016 NCAA Men’s Division I Basketball Championship tournament highlighting its efforts. The social network said it worked with the NCAA’s social media and digital team to design the custom frames, and fans can search for their teams here…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • How Are Advertisers Capitalizing on March Madness?

    … home most of the month. This infographic from Koeppel Direct highlights the tremendous opportunity brands and marketers have to reach sports fans through cross-device advertising during March Madness. Last year’s March Madness marketing stats were staggering – 126 brands spent $1.163 billion on 30-second television spots that averaged $1.55…

    Douglas Karr/ Marketing Technology Blogin How To's- 13 readers -
  • Infographic: 79% of March Madness Apps Can Track Your Location

    … the device’s text messaging functionality, and 61 percent are capable of accessing the device’s calendar. In addition, 89 percent of the tested apps were found to support ad networks. Flexera analyzed how these permissions may impact consumers who use their phones for business purposes. For instance, an app’s access to sharing features may allow users…

    Inside Facebookin Social- 10 readers -
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