March Madness Ad Spending

  • How Are Advertisers Capitalizing on March Madness?

    … million each during March Madness Tweet This!. But that’s just the tip of the iceberg. The March Madness marketing season is a huge opportunity for cross-device advertising, and this year’s March Madness viewership is projected to be accessing even more content away from the television. Digital ad spending on March Madness was $30.4 billion…

    Douglas Karr/ Marketing Technology Blogin How To's- 16 readers -
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