Marchex

  • Online-to-Offline: Is Local’s Holy Grail Within Reach?

    Facebook just had another mic-drop moment. As I predicted in December, it will now track spatial patterns of mobile users. Meant to measure local foot traffic influenced by ads, it could be the most meaningful move to date in reaching local’s holy grail: offline attribution. To put this in perspective, Facebook’s previous attribution methodology resembled what many in the ind ...

    Michael Boland/ Street Fight- 23 readers -
  • 6 Call Tracking Platforms for SMBs

    …. Businesses can provision phone numbers in real-time, and block incoming calls from telemarketers. They can also connect Marchex to the platforms they use for search, analytics, CRM, and marketing automation. 6. CallFire: Get a holistic view of advertising performance. Small and mid-size businesses can purchase local, toll free, and international…

    Stephanie Miles/ Street Fightin Paid Search Mobile- 12 readers -
  • 6 Tools for Linking Digital Marketing Efforts to Offline Sales

    … in person. 4. Marchex: Discover how ads are reaching customers. Marchex is a call analytics solution that offers a way for businesses to get more from their existing mobile, online, and offline ad campaigns. Using keyword-level attribution for every phone call, Marchex is able to identify which ads, channels, and even keywords led customers to call…

    Stephanie Miles/ Street Fightin Paid Search- 19 readers -
  • Marchex: Marketers Spent $4B on Mobile Search Ads To Drive Calls In 2014

    … In the digital marketing industry’s quest to ditch the click, the call has emerged as a critical alternative to measure offline activity. Now, Marchex, a call advertising firm, estimates that marketers spent over $4 billion on mobile search ads to drive calls last year alone. And yet, the company says marketers have had no way to know which…

    Mason Lerner/ Street Fight- 19 readers -
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