• Online-to-Offline: Is Local’s Holy Grail Within Reach?

    … offers are tied to a credit card. And pay-per-sale is the latest evolution. Another clever example is Marchex. Just as Square uses email address as an identity layer, Marchex uses phone numbers. From tracking a nine-figure sum of annual calls, it attributes things like ad impressions to eventual credit card purchases, using the phone number to tie…

    Michael Boland/ Street Fightin EMail Facebook- 29 readers -
  • 6 Call Tracking Platforms for SMBs

    …. Businesses can provision phone numbers in real-time, and block incoming calls from telemarketers. They can also connect Marchex to the platforms they use for search, analytics, CRM, and marketing automation. 6. CallFire: Get a holistic view of advertising performance. Small and mid-size businesses can purchase local, toll free, and international…

    Stephanie Miles/ Street Fightin Paid Search Mobile- 18 readers -
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