• Online-to-Offline: Is Local’s Holy Grail Within Reach?

    Facebook just had another mic-drop moment. As I predicted in December, it will now track spatial patterns of mobile users. Meant to measure local foot traffic influenced by ads, it could be the most meaningful move to date in reaching local’s holy grail: offline attribution. To put this in perspective, Facebook’s previous attribution methodology resembled what many in the ind ...

    Michael Boland/ Street Fight- 28 readers -
  • 6 Call Tracking Platforms for SMBs

    … conversion data in their digital campaign reports. 2. Telmetrics: Track which ads are making the phone ring. Using Telmetrics, advertisers are able to get visibility into the performance of their campaigns and use their lead generation data to optimize ad spending. Telmetrics tracks consumer response to unique local phone numbers, which businesses can…

    Stephanie Miles/ Street Fightin Paid Search Mobile- 17 readers -
  • Marchex: Marketers Spent $4B on Mobile Search Ads To Drive Calls In 2014

    … In the digital marketing industry’s quest to ditch the click, the call has emerged as a critical alternative to measure offline activity. Now, Marchex, a call advertising firm, estimates that marketers spent over $4 billion on mobile search ads to drive calls last year alone. And yet, the company says marketers have had no way to know which…

    Mason Lerner/ Street Fight- 25 readers -
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