• 6 Call Tracking Platforms for SMBs

    … Of all the Key Performance Indicators that small business owners monitor while tracking the success of local advertising campaigns, none is more important than the number of incoming telephone calls. According to a 2015 survey by BrightLocal, a local search marketing agency, nearly half (48%) of local business owners rank phone calls as the most…

    Stephanie Miles/ Street Fightin Paid Search Mobile- 17 readers -
  • 6 Tools for Linking Digital Marketing Efforts to Offline Sales

    … visits, complete with conversion rates and the projected reach of individual campaigns. 3. NinthDecimal: Gather real-time insights around digital campaigns. Businesses don’t want to spend thousands of dollars on online ads without any way to verify that they’re actually working. NinthDecimal’s Location Conversion Index (LCI) measures real world…

    Stephanie Miles/ Street Fightin Paid Search- 19 readers -
  • Marchex: Marketers Spent $4B on Mobile Search Ads To Drive Calls In 2014

    … In the digital marketing industry’s quest to ditch the click, the call has emerged as a critical alternative to measure offline activity. Now, Marchex, a call advertising firm, estimates that marketers spent over $4 billion on mobile search ads to drive calls last year alone. And yet, the company says marketers have had no way to know which…

    Mason Lerner/ Street Fight- 26 readers -
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