Marchex

  • 6 Call Tracking Platforms for SMBs

    … collects identifiers from third-party ad networks and automatically posts back conversion events, including connected phone calls. The resulting information should be useful when allocating budgets for marketing, sales, and customer support. 5. Marchex: Link inbound calls to specific ads, campaigns, or channels. As a mobile advertising analytics…

    Stephanie Miles/ Street Fightin Paid Search Mobile- 11 readers -
  • 6 Tools for Linking Digital Marketing Efforts to Offline Sales

    … in person. 4. Marchex: Discover how ads are reaching customers. Marchex is a call analytics solution that offers a way for businesses to get more from their existing mobile, online, and offline ad campaigns. Using keyword-level attribution for every phone call, Marchex is able to identify which ads, channels, and even keywords led customers to call…

    Stephanie Miles/ Street Fightin Paid Search- 18 readers -
  • Marchex: Marketers Spent $4B on Mobile Search Ads To Drive Calls In 2014

    … In the digital marketing industry’s quest to ditch the click, the call has emerged as a critical alternative to measure offline activity. Now, Marchex, a call advertising firm, estimates that marketers spent over $4 billion on mobile search ads to drive calls last year alone. And yet, the company says marketers have had no way to know which…

    Mason Lerner/ Street Fight- 17 readers -
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