Marcus Sheridan

  • 5 Basic Content Types Customers Need

    … they start researching your business and offering, often before they even realize they’re in-market. This applies to both B2C and B2B buyers. LinkedIn Research revealed a buyer-vendor (including both marketing and sales) disconnect regarding the purchase information customers need. This includes product information, demonstrations (how-to) and best…

    Heidi Cohen/ Heidi Cohenin Content- 33 readers -
  • Interactive Content Basics Every Content Marketer Needs

    … The Ultimate Interactive Content Beginner’s Guide Tired of investing in expensive top quality content that merely yields lackluster marketing results? Like many marketers you’re probably wondering whether you picked the wrong content creator or amplified and promoted the content enough. That may be true. But did you ever consider…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • 20 Types of Conference Blog Post Content You Can Use

    Unicorn Gold by Squatty Potty. Buy here: http://unicorngold.com/ SquattyPotty website: http://squattypotty.com Credits: Agency: Harmon Brothers Creative Director: Daniel Harmon Agency Managing Director: Benton Crane Art Director: Dillon Eleffson Account Director: Theron Harmon Writers: Dave Vance, Mallory Everton, Jonny Vance, Daniel Harmon Executive Producer: Theron Harmon P ...

    Heidi Cohen/ Heidi Cohenin Content Blogging- 20 readers -
  • Don’t Tax Yourself – 99 Free Blog Titles

    … 99 Non-Taxing Free Blog Titles Face it—blog post inspiration can be tough under normal circumstances. When you’re focused on other mentally, emotionally exhausting work like taxes, fresh blog titles and ideas are nearly impossible. Fortunately tax season only comes once a year—unless you’re an accountant. But you need blog motivation…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 18 readers -
  • Content Marketing Trust: 3 Opportunities You Can’t Miss

    … your house file and nurture other communities to diversify your social media dependence. 3. Company credibility While Edelman didn’t assess the strength of company trust directly, Accenture research, focused on customer loyalty, discovered trust was a key purchase factor for US customers. Once you have gained your customers’ trust, price…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Blogging Renaissance: Why You Must Blog Now

    … your core audience needs Create audience-focused content to be the best answer when your audience needs content! Make your blog posts support your sales process. Before you plan and produce your blog content, assess your audience’s needs. Think of your readers. Include customers, employees and promoters. As LinkedIn’s Jason Miller puts it: “Your…

    Heidi Cohen/ Heidi Cohenin Blogging- 29 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … and make them your own. Of course this doesn’t mean copying someone else’s work and changing a few words here and there. Instead apply the idea to your blog. Make them fresh and new. For example, Social Triggers’s Derek Halpern tailors his content to different audiences by using specifics of different markets. Conquer Blank Blog Post Anxiety…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • Influencer Co-Created Content: Complete Blogger Guide

    … to interview its Twitter Followers. Example: Here on Actionable Marketing Guide, we host author interviews. This is a win-win. The authors promote their book and we get content. Influencer Content Co-creation With Marcus Sheridan KEY POINT: Take a lesson from Spin Sucks’s Gini Dietrich. She’s interviewed her Twitter Followers and Influencers. 4. Showcase…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 32 readers -
  • 2017 Content Marketing Resolutions

    … and where appropriate. 5. Measure content return Content marketing is a long-term strategy. It takes 12 to 18 months to reap rewards according to Joe Pulizzi. The key to content marketing success is continual tracking, testing and adjustment. As Hubspot showed, the firms that try to measure ROI yield 17X better results. BUT, there’s content metrics…

    Heidi Cohen/ Heidi Cohenin Content- 44 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …, Facebook Marketing: An Hour a Day) Jay Baer(author, Youtility) Ann Handley (author, Everybody Writes) Michael Stelzner (author, Launch) Michael Hyatt (author, Platform) Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies) Chris Brogan (co-author, The Impact Equation) Mark Schaefer (author, Social Media Explained…

    Douglas Karr/ Marketing Technology Blog- 58 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … involved. Andy Crestodina says, “A partner in content creation is a partner in content distribution.” BuzzSumo helps determine influencers in your niche. Business. Don’t forget: Your blog content must support your business or it’s useless. Even worse, it’s a waste of money. At a minimum, have landing pages to convert readers into email subscribers…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 44 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … of their blogs. Many are still going and have expanded into professional media entities like Jay Baer’s Convince and Convert and Lee Odden’s Online Marketing Blog. Jason Miller viewed LinkedIn’s blog as the uncut jewel in LinkedIn’s content crown when he joined their team. Effectively, businesses view social media blogging as dead. Their posts…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 26 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … on a regular schedule. Assess the potential to repackaged and/or repromote each piece. Foundational content requires lots of effort and resources. 2. Customer-focused content Customer-focused content is what The Sales Lion Marcus Sheridan calls, “They ask, you answer” content. In its simplest form, this core content type answers every possible customer…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 27 readers -
  • 2016 Small Business Social Media Use: 5 Trends

    … social media mission statement. (28% of B2B content marketers have one.) Yet less than 1 in 3 B2B content marketers views their efforts as successful!!! Owners must develop a 2016 social media strategy including related content, promotion and budget. It must be integrated into the rest of the marketing plan. 4. 2016 small business blogging has…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter Blogging- 31 readers -
  • Submitting to Facebook and other content adjustments you need to make today

    … Something extraordinary happened the other day. Marcus Sheridan and I had a raucous debate about the state of the nation of content marketing … and I have it here for you today. If you don’t follow Marcus yet, please do. He is bright, passionate, and inspirational. Over the years we have become friends but we don’t agree all the time…

    {grow}in Social Content- 14 readers -
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