Marcus Sheridan

    • Content Marketing Trust: 3 Opportunities You Can’t Miss

      How To Build Customer Trust With Content Marketing Customer trust has eroded. Are you worried? Do you think customer trust doesn’t matter to your marketing and business? Think again. Without trust, potential visitors will ignore your content marketing altogether. Even worse, they won’t purchase from you if they don’t trust you.

      Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • Blogging Renaissance: Why You Must Blog Now

    … blog is the jewel in your marketing crown.” “They ask, you answer,” according to The Sales Lion, Marcus Sheridan. Give prospects the 5 types of information they seek pre-purchase: Product information Customer FAQs How to’s (including patterns and recipes) Product styling or best-in-class practices Ratings and reviews Regardless of your…

    Heidi Cohen/ Heidi Cohenin Blogging- 15 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … content.) 1. Foundational content These blog posts establishes thought leadership and attract inbound links. While most of this content is written when you first start your blog, it’s useful to have at least one blog post per year. With planning you should be able to get some quality blog posts. Annual research. Take a page from Content Marketing…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 22 readers -
  • Influencer Co-Created Content: Complete Blogger Guide

    … generated millions of dollars in sales! Who: Can be customers, employees or influencers. Example: Kate Davies has a knitting business and uses her blog to show readers what her designs look like. The amazing photography set in Scotland is eye-candy for her readers. Customer FAQ – How to content 5. Curation Use editorial selection of other people’s…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 23 readers -
  • 2017 Content Marketing Resolutions

    … a successful business generator. River Pools Blog (B2C). Marcus Sheridan answered every customer question in a separate blog post. He even answered the tough “How Much Does It Cost?” Result: Qualified leads and reduced time to sales. Spin Sucks (Thought Leadership). Gini Dietrich started Spin Sucks to establish thought leadership in the PR space…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • Why You Should Attend Social Media Marketing World 2017

    … It’s that amazing time a year again for Social Media Marketing World! Join 180+ Social Media Experts at the Largest Social Media Marketing Conference in the world! Social Media Marketing World 2017 is a conference designed to help you master social media marketing and content creation (brought to you by Social Media Examiner). This was honestly…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … to qualify. According to Marcus Sheridan, this post is a high converter. List blog content your audience actively seeks. Give blog readers information they want. Where possible determine the content format they want for specific topics or posts. No brainstorming needed. Time saved. Catalog blog content your audience can and will help create. Don’t go…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 25 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    …. Business Many marketers underestimate the importance of optimizing their social media blogging to drive business. Answer ALL of your customer questions. (Hat tip: Marcus Sheridan) This answer generated $2 million in sales. Link to your product and offering where appropriate. Unlike most social media, blogs yield sales. Establish thought…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 15 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … for. Crowd Pleaser content takes resources and time to gather, organize and optimize the information. Syed Balkhi tapped into the power of this content with his List25 blog. It’s a smart move. It has an easy-to-follow format for both readers and content curators. Every post consists of (you guessed it!) 25 points. It’s a no brainer. Here’s…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 17 readers -
  • 2016 Small Business Social Media Use: 5 Trends

    … and your haters a platform. (Check out Jay Baer’s Hug Your Haters and Daniel Lemin’s ManipuRATED.) More importantly in verticals where these sites exist, they can be a necessity for small businesses. Amazon acts like a rating and review site for the products it sells and it’s the place 44% of shoppers start their process. Shoppers Check Amazon First…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter Blogging- 23 readers -
  • Submitting to Facebook and other content adjustments you need to make today

    …, the executive news editor for BuzzFeed, recently said the content landscape is changing so quickly we “can’t do things the way we’ve done them for the last six months.” My perspective on this need for “new” drove Marcus nuts. Submitting to Facebook But I have excellent news for you. You can actually watch him go nuts in the video I have embedded…

    {grow}in Social Content- 13 readers -
  • 2016 Content Marketing Plan For Success

    … of proposed A/B tests. Review your corporate content to determine where you have duplicate or similar content efforts. Which content is better and why? Are there political reasons for the extra effort? If so, how will you resolve them? As Michael Brenner says “Behind every piece of bad content is an executive who wanted it.” Does all of the corporate…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • How to Make Your B2B Content Stand Out From the Crowd

    5 MarketingProfs B2B Forum Take-aways Every Marketer Can Use If you really want to make your B2B content stand out from the crowd, you can’t do the same thing as everyone else. It won’t work. Their company is different. Their resources (including employees) are different. Their timing is different. And most importantly, their experience is different.

    Heidi Cohen/ Heidi Cohen- 17 readers -
  • Content Marketing Performance Checklist: 1H2015

    … more about your readers. It can help you create additional content. Hat tip to Derek Halpern of Social Triggers. Promote your email list on social media. This is another Noah Kagan tip. 5. Offer regular servings of useful information. Like many college professors, you have to publish or perish. In the constant stream of content, you need to keep…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
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