Marcus Sheridan

    • 2017 Content Marketing Resolutions

      5 Tactics To Stay Ahead Of The Content Marketing Pack As a marketer your 2017 content resolutions need to focus on a strategically aligned content marketing plan to produce quality content on a consistent basis. Don’t take my word for it! Walk down a commercial street near you. You’ll see we live in a world plastered with advertising.

      Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … How To Get The Most Out Of Your B2B Blog Since 4 out of 5 B2B marketers use blogs, the key question is what do you maximize B2B blog results? Surprised? You shouldn’t be. Blogs are far from the new, new marketing thing. They’ve been around since the late 1990s. (No, Al Gore didn’t invent them!) So why talk about blogs? Because over half…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 14 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … of their blogs. Many are still going and have expanded into professional media entities like Jay Baer’s Convince and Convert and Lee Odden’s Online Marketing Blog. Jason Miller viewed LinkedIn’s blog as the uncut jewel in LinkedIn’s content crown when he joined their team. Effectively, businesses view social media blogging as dead. Their posts…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 12 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … on a regular schedule. Assess the potential to repackaged and/or repromote each piece. Foundational content requires lots of effort and resources. 2. Customer-focused content Customer-focused content is what The Sales Lion Marcus Sheridan calls, “They ask, you answer” content. In its simplest form, this core content type answers every possible customer…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 12 readers -
  • 2016 Small Business Social Media Use: 5 Trends

    …. Likeable Local Dave Kerpen on LinkedIn Publishing LinkedIn Slideshare can distribute a variety of different content formats. Top Rank’s Lee Odden publishes awarding winning conference ebooks to drive sales and awareness. Lee Odden uses LinkedIn Slideshare to support Content Marketing World 82% of the Inc. 500 have a Facebook presence Facebook…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter Blogging- 20 readers -
  • Submitting to Facebook and other content adjustments you need to make today

    … Something extraordinary happened the other day. Marcus Sheridan and I had a raucous debate about the state of the nation of content marketing … and I have it here for you today. If you don’t follow Marcus yet, please do. He is bright, passionate, and inspirational. Over the years we have become friends but we don’t agree all the time…

    {grow}in Social Content- 12 readers -
  • 2016 Content Marketing Plan For Success

    … 10 Steps Every Content Marketer Must Take In 2016 Roughly 80% of businesses will use content marketing in 2016 and beyond. It’s a mature form of marketing. The 2016 content marketing challenge: How can your business break through the massive amounts of information to connect with prospects, influencers and customers to yield measurable ROI…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
  • How to Make Your B2B Content Stand Out From the Crowd

    … where your organization’s goals, your target audience’s needs, and your context (what Schottmuller calls time significance) intersect. Angie Schottmuller’s Triangle of Relevance How did MarketingProfs set their marketing conference apart from the pack? Take LinkedIn’s Jason Miller’s word for it. (BTW, check out Miller’s book, Welcome To The Funnel…

    Heidi Cohen/ Heidi Cohenin Content How To's- 16 readers -
  • Content Marketing Performance Checklist: 1H2015

    … you have. Neil Patel is a whiz at this. He regularly writes extremely high quality stuff for top blogs and media entities. He provides useful content that’s search optimized with useful images tailored for their audience. For example, check out 5 Mistakes that Hold Back Your Content Marketing on Content Marketing Institute. Check whether the blog…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • 7 Blogging Superstars Reveal Their Secrets

    … measurable business results based on the secrets from 7 blogging superstars. In case you’re wondering about the 7 blogging superstars, they’re: Syed Balkhi, Brian Clark, Michael Hyatt, Darren Rowse, Leslie Samuel and Stan Smith, who presented at Social Media Marketing World 2015—and me (Hey, I couldn’t resist!) 1. Stand for something meaningful to you…

    Heidi Cohen/ Heidi Cohenin Blogging- 15 readers -
  • Can You Create Content To Attract Maximum Viral Social Shares?

    Viral Social Shares: 3 Secrets To Boost Content Shareability Do you feel it’s impossible to create content that’s a viral social share success? 93% of publishers studied received less than 5,000 social shares per article according to Frac.tl research. While sites like Upworthy makes it look easy, not every one of their articles is a viral social share success.

    Heidi Cohen/ Heidi Cohen- 14 readers -
  • Decreased Facebook Visibility: What Can You Do?

    … as they leave your site. We’ve found that it’s provided a big boost. (BTW-we’d be thrilled if you’d use our affiliate link.) Go low tech. Add an email signup next to your cash register. They’ve already purchased from you. Add email newsletter information on your business cards. It’s a piece of information people tend to keep and read. BTW—Don’t…

    Heidi Cohen/ Heidi Cohenin Social Facebook YouTube- 18 readers -
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