Marcus Sheridan

  • 5 Basic Content Types Customers Need

    … your prospects with the information they need to buy from you. Customer FAQ Content Defined Based on his success turning around his pool company during the 2008 real estate crisis using Customer FAQ Content, Marcus Sheridan has preached, “They Ask, You Answer!” Why Customer FAQ Content? Customer FAQ Content answers prospects questions when…

    Heidi Cohen/ Heidi Cohenin Content- 33 readers -
  • Interactive Content Basics Every Content Marketer Needs

    … for tracking metrics than other strategic elements. So, they’re not tracking the right metrics.) 3. Weak post-content consumption followup In part, this is attributable to the Marketing and Sales disconnect that exists in many corporations. Yes Marcus Sheridan makes compelling arguments for making your departments work together but that’s not enough…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • 20 Types of Conference Blog Post Content You Can Use

    Unicorn Gold by Squatty Potty. Buy here: http://unicorngold.com/ SquattyPotty website: http://squattypotty.com Credits: Agency: Harmon Brothers Creative Director: Daniel Harmon Agency Managing Director: Benton Crane Art Director: Dillon Eleffson Account Director: Theron Harmon Writers: Dave Vance, Mallory Everton, Jonny Vance, Daniel Harmon Executive Producer: Theron Harmon P ...

    Heidi Cohen/ Heidi Cohenin Content Blogging- 16 readers -
  • Don’t Tax Yourself – 99 Free Blog Titles

    … not. Difficult customers cost you time and money. Stop them early before they nickel and dime you out of business. How Marcus Sheridan defines customers who are a bad fit Tax-related Free Blog Titles Apply the tax theme to your blog. You can be literal or metaphoric. Is BLANK too taxing? This title works for most topics to discuss something that takes way too…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 17 readers -
  • Content Marketing Trust: 3 Opportunities You Can’t Miss

    … and family who are customers followed by customers “I don’t know” in aggregate according to Nielsen. Incorporate their user-generated content in your content marketing. 2. Media credibility Media credibility matters for marketers. You need reliable platforms to distribute your marketing message. You need to know the context in which your message…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • Blogging Renaissance: Why You Must Blog Now

    … blog is the jewel in your marketing crown.” “They ask, you answer,” according to The Sales Lion, Marcus Sheridan. Give prospects the 5 types of information they seek pre-purchase: Product information Customer FAQs How to’s (including patterns and recipes) Product styling or best-in-class practices Ratings and reviews Regardless of your…

    Heidi Cohen/ Heidi Cohenin Blogging- 27 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … Collect the questions and answers from your sales and customer service personnel. Then edit them into quality content and add alluring visuals. Don’t avoid the tough questions including pricing. Marcus Sheridan made $2 million for his River Pools and Spas by answering this question without you knowing how much it’ll cost. Also include a “Who’s…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 33 readers -
  • Influencer Co-Created Content: Complete Blogger Guide

    … to interview its Twitter Followers. Example: Here on Actionable Marketing Guide, we host author interviews. This is a win-win. The authors promote their book and we get content. Influencer Content Co-creation With Marcus Sheridan KEY POINT: Take a lesson from Spin Sucks’s Gini Dietrich. She’s interviewed her Twitter Followers and Influencers. 4. Showcase…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 32 readers -
  • 2017 Content Marketing Resolutions

    … a successful business generator. River Pools Blog (B2C). Marcus Sheridan answered every customer question in a separate blog post. He even answered the tough “How Much Does It Cost?” Result: Qualified leads and reduced time to sales. Spin Sucks (Thought Leadership). Gini Dietrich started Spin Sucks to establish thought leadership in the PR space…

    Heidi Cohen/ Heidi Cohenin Content- 42 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …, Derral Eaves, Peg Fitzpatrick,Steve Dotto, Bryan Kramer, Andy Crestodina, Lee Odden, Leslie Samuel, Holly Homer, Brian Fanzo, Donna Moritz, Neal Schaffer, John Jantsch, Dan Miller, Ray Edwards and experts from more than a dozen top brands as they reveal proven social media marketing tactics and content creation tips at Social Media Marketing…

    Douglas Karr/ Marketing Technology Blog- 56 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … How To Get The Most Out Of Your B2B Blog Since 4 out of 5 B2B marketers use blogs, the key question is what do you maximize B2B blog results? Surprised? You shouldn’t be. Blogs are far from the new, new marketing thing. They’ve been around since the late 1990s. (No, Al Gore didn’t invent them!) So why talk about blogs? Because over half…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 42 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … of their blogs. Many are still going and have expanded into professional media entities like Jay Baer’s Convince and Convert and Lee Odden’s Online Marketing Blog. Jason Miller viewed LinkedIn’s blog as the uncut jewel in LinkedIn’s content crown when he joined their team. Effectively, businesses view social media blogging as dead. Their posts…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 24 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … do you want to be known for? Keep your response simple. It’s much easier to convey to your audiences, including your employees and stakeholders. Select 3 words to represent your content focus. (This is a variation on Chris Brogan’s annual 3 word tagline.) It’s key to ensuring you can own these terms in your niche and search. If they’re too close…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 25 readers -
  • 2016 Small Business Social Media Use: 5 Trends

    …, include product information, demonstrate how to use and style the product, show ratings & reviews and answer their questions, Having driven millions of dollars of sales via blogs, Marcus Sheridan recommends 5 types of customer content. Answer how much will your product cost. Give a range, not specifics. (Here’s the $2 million case study.) Explain…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter Blogging- 31 readers -
  • Submitting to Facebook and other content adjustments you need to make today

    … Something extraordinary happened the other day. Marcus Sheridan and I had a raucous debate about the state of the nation of content marketing … and I have it here for you today. If you don’t follow Marcus yet, please do. He is bright, passionate, and inspirational. Over the years we have become friends but we don’t agree all the time…

    {grow}in Social Content- 14 readers -
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