Marcus Sheridan

    • Why You Should Attend Social Media Marketing World 2017

      It’s that amazing time a year again for Social Media Marketing World! Join 180+ Social Media Experts at the Largest Social Media Marketing Conference in the world! Social Media Marketing World 2017 is a conference designed to help you master social media marketing and content creation (brought to you by Social Media Examiner).

      Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … How To Get The Most Out Of Your B2B Blog Since 4 out of 5 B2B marketers use blogs, the key question is what do you maximize B2B blog results? Surprised? You shouldn’t be. Blogs are far from the new, new marketing thing. They’ve been around since the late 1990s. (No, Al Gore didn’t invent them!) So why talk about blogs? Because over half…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 10 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … to attract better search rankings. (Check Andy Crestodina’s Orbit Media Blog for additional help on this.) Use Yoast plugin to cover the basics. Add keyword relevant text to images and non-text blog content. Social media Beyond being a social media platform, blogs fuel other social media interactions. Maximize readers’ ability to engage with your…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 11 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … on a regular schedule. Assess the potential to repackaged and/or repromote each piece. Foundational content requires lots of effort and resources. 2. Customer-focused content Customer-focused content is what The Sales Lion Marcus Sheridan calls, “They ask, you answer” content. In its simplest form, this core content type answers every possible customer…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 11 readers -
  • 2016 Small Business Social Media Use: 5 Trends

    … relationships that LinkedIn activity provides. Research respondents didn’t mention using LinkedIn for thought leadership. They’re probably not using: LinkedIn Publishing provides a great forum for thought leadership. For example, Likeable Local’s Dave Kerpen (and author of The Art of Influence) worked his connections to become an early user of the platform…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter Blogging- 20 readers -
  • Submitting to Facebook and other content adjustments you need to make today

    … Something extraordinary happened the other day. Marcus Sheridan and I had a raucous debate about the state of the nation of content marketing … and I have it here for you today. If you don’t follow Marcus yet, please do. He is bright, passionate, and inspirational. Over the years we have become friends but we don’t agree all the time…

    {grow}in Social Content- 11 readers -
  • 2016 Content Marketing Plan For Success

    … of proposed A/B tests. Review your corporate content to determine where you have duplicate or similar content efforts. Which content is better and why? Are there political reasons for the extra effort? If so, how will you resolve them? As Michael Brenner says “Behind every piece of bad content is an executive who wanted it.” Does all of the corporate…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • How to Make Your B2B Content Stand Out From the Crowd

    … content at their pace. Provide a way to ensure your audience gets its questions answered. No matter how well you plan your content and gather input from your front line staff, your readers will have other questions. Make it easy to collect and answer them. It can be as easy as a “Got a question?” call-to-action. Marcus Sheridan uses this method…

    Heidi Cohen/ Heidi Cohenin Content How To's- 14 readers -
  • Content Marketing Performance Checklist: 1H2015

    … your way up the process. Actionable Content Marketing Tips: Respond to HARO requests. This is free. Help others craft their content. Exchange articles with people who follow you. Provide content for others who are interested in your topic. It helps if you build a relationship on social media first. Comment on other people’s blogs. Show original…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • 7 Blogging Superstars Reveal Their Secrets

    … measurable business results based on the secrets from 7 blogging superstars. In case you’re wondering about the 7 blogging superstars, they’re: Syed Balkhi, Brian Clark, Michael Hyatt, Darren Rowse, Leslie Samuel and Stan Smith, who presented at Social Media Marketing World 2015—and me (Hey, I couldn’t resist!) 1. Stand for something meaningful to you…

    Heidi Cohen/ Heidi Cohenin Blogging- 14 readers -
  • Can You Create Content To Attract Maximum Viral Social Shares?

    …Viral Social Shares: 3 Secrets To Boost Content Shareability Do you feel it’s impossible to create content that’s a viral social share success? 93% of publishers studied received less than 5,000 social shares per article according to Frac.tl research. While sites like Upworthy makes it look easy, not every one of their articles is a viral social…

    Heidi Cohen/ Heidi Cohenin Social Content- 13 readers -
  • Decreased Facebook Visibility: What Can You Do?

    … to provide useful information for your prospects on a regular basis or it’s not much better than brochureware. For many small businesses, this can be a challenge. Here are 3 easy ways to fill your blog calendar. (BTW—Here are 21 small business social media and content marketing ideas.) Follow the Marcus Sheridan, “They ask, you answer” rule…

    Heidi Cohen/ Heidi Cohenin Social Facebook YouTube- 17 readers -
  • 20 Content Marketing Tips Guaranteed To Yield Results

    … of sales and sales should be a part of marketing. Make marketing and sales into one department to provide full awareness of both perspectives. Encourage management to require this integration to truly affect change. Marcus Sheridan – The Sales Lion (@TheSalesLion) 3. Tie goals and target audience to bottom line results. To yield better…

    Heidi Cohen/ Heidi Cohenin Social SEO Content- 24 readers -
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