Marcus Sheridan

  • 5 Basic Content Types Customers Need

    … they start researching your business and offering, often before they even realize they’re in-market. This applies to both B2C and B2B buyers. LinkedIn Research revealed a buyer-vendor (including both marketing and sales) disconnect regarding the purchase information customers need. This includes product information, demonstrations (how-to) and best…

    Heidi Cohen/ Heidi Cohenin Content- 36 readers -
  • Interactive Content Basics Every Content Marketer Needs

    … went viral! (BTW–Here’s how to make your content viral by design!) How To Make the Interactive content case: The Data Make the case to your boss for adding interactive content to your content marketing strategy, use this data from Content Marketing Institute and Demand Metrics. Content Marketing Institute/Ion Interactive research focused…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • 20 Types of Conference Blog Post Content You Can Use

    Unicorn Gold by Squatty Potty. Buy here: http://unicorngold.com/ SquattyPotty website: http://squattypotty.com Credits: Agency: Harmon Brothers Creative Director: Daniel Harmon Agency Managing Director: Benton Crane Art Director: Dillon Eleffson Account Director: Theron Harmon Writers: Dave Vance, Mallory Everton, Jonny Vance, Daniel Harmon Executive Producer: Theron Harmon P ...

    Heidi Cohen/ Heidi Cohenin Content Blogging- 21 readers -
  • Don’t Tax Yourself – 99 Free Blog Titles

    … 99 Non-Taxing Free Blog Titles Face it—blog post inspiration can be tough under normal circumstances. When you’re focused on other mentally, emotionally exhausting work like taxes, fresh blog titles and ideas are nearly impossible. Fortunately tax season only comes once a year—unless you’re an accountant. But you need blog motivation…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 18 readers -
  • Content Marketing Trust: 3 Opportunities You Can’t Miss

    … your house file and nurture other communities to diversify your social media dependence. 3. Company credibility While Edelman didn’t assess the strength of company trust directly, Accenture research, focused on customer loyalty, discovered trust was a key purchase factor for US customers. Once you have gained your customers’ trust, price…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Blogging Renaissance: Why You Must Blog Now

    …-support. They’re a catchall for the content equivalent of table scraps Even small businesses pulled back on blogging. But in 2016, the Inc 500 increased their blogging efforts according to University of Mass/Dartmouth research. Blogging Renaissance Blogging pioneers, Copyblogger’s Brian Clark and Problogger’s Darren Rowse, are leading the blogging…

    Heidi Cohen/ Heidi Cohenin Blogging- 32 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … content.) 1. Foundational content These blog posts establishes thought leadership and attract inbound links. While most of this content is written when you first start your blog, it’s useful to have at least one blog post per year. With planning you should be able to get some quality blog posts. Annual research. Take a page from Content Marketing…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • Influencer Co-Created Content: Complete Blogger Guide

    …. (Check out how Orendorff did it.) Example: Orendorff’s 50 Best Social Media Tools From 50 Most Influential Marketers Online went viral as soon as it was published. Give co-creators their time in the sun–Spotlight on Backlinko’s Brian Dean 3. Interview Incorporate other people’s voices while maintaining control of the content 2 Interview variations…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • 2017 Content Marketing Resolutions

    …. Priceonomics and Contently amplify their content to get attention from people who sway others to read it. This causes your ideas to bubble up to a broader reach. They use a variety of approaches and platforms other content marketers overlook. First optimize your content for 5 different audiences. Otherwise, the best distribution will fall flat. Readers…

    Heidi Cohen/ Heidi Cohenin Content- 48 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …, Facebook Marketing: An Hour a Day) Jay Baer(author, Youtility) Ann Handley (author, Everybody Writes) Michael Stelzner (author, Launch) Michael Hyatt (author, Platform) Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies) Chris Brogan (co-author, The Impact Equation) Mark Schaefer (author, Social Media Explained…

    Douglas Karr/ Marketing Technology Blog- 59 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    …, they can’t be a priority for your employees. Blog don’t necessarily produce sales directly. As Content Marketing Institute’s Joe Pulizzi noted at his MarketingProfs B2B Forum presentation, “The biggest mistake that B2B blogs make is going [directly] for the sale.” Translation: Your audience needs to warm up to you and your blog. Don’t push them…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 45 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … of their blogs. Many are still going and have expanded into professional media entities like Jay Baer’s Convince and Convert and Lee Odden’s Online Marketing Blog. Jason Miller viewed LinkedIn’s blog as the uncut jewel in LinkedIn’s content crown when he joined their team. Effectively, businesses view social media blogging as dead. Their posts…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 26 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … do you want to be known for? Keep your response simple. It’s much easier to convey to your audiences, including your employees and stakeholders. Select 3 words to represent your content focus. (This is a variation on Chris Brogan’s annual 3 word tagline.) It’s key to ensuring you can own these terms in your niche and search. If they’re too close…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 27 readers -
  • 2016 Small Business Social Media Use: 5 Trends

    … social media plan. Based on 2016 B2B content marketing research by Content Marketing Institute and MarketingProfs, businesses need the following to succeed: Know what social media success looks like. (Only 44% of B2B content marketers say they do.) Have a documented social media strategy. (Only 32% of B2B content marketers have one.) Have a documented…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter Blogging- 32 readers -
  • Submitting to Facebook and other content adjustments you need to make today

    … Something extraordinary happened the other day. Marcus Sheridan and I had a raucous debate about the state of the nation of content marketing … and I have it here for you today. If you don’t follow Marcus yet, please do. He is bright, passionate, and inspirational. Over the years we have become friends but we don’t agree all the time…

    {grow}in Social Content- 14 readers -
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