Marcus Sheridan

  • 5 Basic Content Types Customers Need

    … your prospects with the information they need to buy from you. Customer FAQ Content Defined Based on his success turning around his pool company during the 2008 real estate crisis using Customer FAQ Content, Marcus Sheridan has preached, “They Ask, You Answer!” Why Customer FAQ Content? Customer FAQ Content answers prospects questions when…

    Heidi Cohen/ Heidi Cohenin Content- 33 readers -
  • Interactive Content Basics Every Content Marketer Needs

    … went viral! (BTW–Here’s how to make your content viral by design!) How To Make the Interactive content case: The Data Make the case to your boss for adding interactive content to your content marketing strategy, use this data from Content Marketing Institute and Demand Metrics. Content Marketing Institute/Ion Interactive research focused…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • 20 Types of Conference Blog Post Content You Can Use

    Unicorn Gold by Squatty Potty. Buy here: http://unicorngold.com/ SquattyPotty website: http://squattypotty.com Credits: Agency: Harmon Brothers Creative Director: Daniel Harmon Agency Managing Director: Benton Crane Art Director: Dillon Eleffson Account Director: Theron Harmon Writers: Dave Vance, Mallory Everton, Jonny Vance, Daniel Harmon Executive Producer: Theron Harmon P ...

    Heidi Cohen/ Heidi Cohenin Content Blogging- 20 readers -
  • Don’t Tax Yourself – 99 Free Blog Titles

    … not. Difficult customers cost you time and money. Stop them early before they nickel and dime you out of business. How Marcus Sheridan defines customers who are a bad fit Tax-related Free Blog Titles Apply the tax theme to your blog. You can be literal or metaphoric. Is BLANK too taxing? This title works for most topics to discuss something that takes way too…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 18 readers -
  • Content Marketing Trust: 3 Opportunities You Can’t Miss

    … for content marketers and businesses more generally. 29% of respondents rate a government official as a credible source, down 6 percentage points from 2016. Influencer Relations Credibility –Edelman Trust Barometer Chart Actionable Content Marketing Tips To Improve Source Credibility: Encourage in-house technical experts to contribute to your…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Blogging Renaissance: Why You Must Blog Now

    5 Reasons To Put Your Blog At The Center Of Your Marketing Now more than ever your business needs to tap into the blogging renaissance. Blogs are no longer shiny new objects of marketing adoration. No surprise. Blogs date back to the late 1990s. They grew out of ideas documented in The Cluetrain Manifesto. “Markets are conversations.

    Heidi Cohen/ Heidi Cohen- 31 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … relevant industry conferences and company events. Lee Odden and his team, notably Ashley Zeckman, are the live blogging experts. Ashley Zeckman Live Blogging At MarketingProfs B2B Conference Every business has blog post ideas waiting to be written. They need these 5 types of core content. (Here’s help to better understand how to plan blog post…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • Influencer Co-Created Content: Complete Blogger Guide

    … to interview its Twitter Followers. Example: Here on Actionable Marketing Guide, we host author interviews. This is a win-win. The authors promote their book and we get content. Influencer Content Co-creation With Marcus Sheridan KEY POINT: Take a lesson from Spin Sucks’s Gini Dietrich. She’s interviewed her Twitter Followers and Influencers. 4. Showcase…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 32 readers -
  • 2017 Content Marketing Resolutions

    …, not the right stuff. Content metrics must move from what we can measure to what needs to be measured to drive profitable business. I like Rebecca Lieb’s content marketing metrics framework. It includes a variety of key elements to assess content marketing effectiveness. Since you may find this approach too complex to implement, start small with these…

    Heidi Cohen/ Heidi Cohenin Content- 45 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …). This was honestly (and I’m not just saying this) the best conference I’ve attended in my professional life. It was a conference like no other. I really, really hope to come back next year. Thank you, thank you, thank you. – Laura Kaslow Join experts and entertaining speakers such as: Guy Kawasaki (author, The Art of Social Media) Mari Smith (co-author…

    Douglas Karr/ Marketing Technology Blog- 58 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … to qualify. According to Marcus Sheridan, this post is a high converter. List blog content your audience actively seeks. Give blog readers information they want. Where possible determine the content format they want for specific topics or posts. No brainstorming needed. Time saved. Catalog blog content your audience can and will help create. Don’t go…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 44 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … Blogging Alive and Kicking At The Center Of Your Marketing Social media blogging doesn’t get respect any more. Even though 59.3 million new WordPress blog posts are published each month. This number doesn’t include blog posts on Blogger buried deep in Google or on Tumblr languishing in Yahoo’s portfolio. Nor does this include blogs…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 26 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … on a regular schedule. Assess the potential to repackaged and/or repromote each piece. Foundational content requires lots of effort and resources. 2. Customer-focused content Customer-focused content is what The Sales Lion Marcus Sheridan calls, “They ask, you answer” content. In its simplest form, this core content type answers every possible customer…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 27 readers -
  • 2016 Small Business Social Media Use: 5 Trends

    …, include product information, demonstrate how to use and style the product, show ratings & reviews and answer their questions, Having driven millions of dollars of sales via blogs, Marcus Sheridan recommends 5 types of customer content. Answer how much will your product cost. Give a range, not specifics. (Here’s the $2 million case study.) Explain…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter Blogging- 31 readers -
  • Submitting to Facebook and other content adjustments you need to make today

    … Something extraordinary happened the other day. Marcus Sheridan and I had a raucous debate about the state of the nation of content marketing … and I have it here for you today. If you don’t follow Marcus yet, please do. He is bright, passionate, and inspirational. Over the years we have become friends but we don’t agree all the time…

    {grow}in Social Content- 14 readers -
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