Marcus Sheridan

    • 5 Basic Content Types Customers Need

      5 Basic Content Types Your Customers Actively Seek Before you realize they’re in market, your prospects, their purchase-influencers and customers actively look for Customer FAQ Content. To satisfy their purchase-related information needs, offer potential buyers the 5 basic content types customers seek.

      Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • Interactive Content Basics Every Content Marketer Needs

    … The Ultimate Interactive Content Beginner’s Guide Tired of investing in expensive top quality content that merely yields lackluster marketing results? Like many marketers you’re probably wondering whether you picked the wrong content creator or amplified and promoted the content enough. That may be true. But did you ever consider…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • 20 Types of Conference Blog Post Content You Can Use

    Unicorn Gold by Squatty Potty. Buy here: http://unicorngold.com/ SquattyPotty website: http://squattypotty.com Credits: Agency: Harmon Brothers Creative Director: Daniel Harmon Agency Managing Director: Benton Crane Art Director: Dillon Eleffson Account Director: Theron Harmon Writers: Dave Vance, Mallory Everton, Jonny Vance, Daniel Harmon Executive Producer: Theron Harmon P ...

    Heidi Cohen/ Heidi Cohen- 15 readers -
  • Don’t Tax Yourself – 99 Free Blog Titles

    99 Non-Taxing Free Blog Titles Face it—blog post inspiration can be tough under normal circumstances. When you’re focused on other mentally, emotionally exhausting work like taxes, fresh blog titles and ideas are nearly impossible. Fortunately tax season only comes once a year—unless you’re an accountant.

    Heidi Cohen/ Heidi Cohen- 14 readers -
  • Content Marketing Trust: 3 Opportunities You Can’t Miss

    … and family who are customers followed by customers “I don’t know” in aggregate according to Nielsen. Incorporate their user-generated content in your content marketing. 2. Media credibility Media credibility matters for marketers. You need reliable platforms to distribute your marketing message. You need to know the context in which your message…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • Blogging Renaissance: Why You Must Blog Now

    … advertising. More important for marketers, social media is no longer a set of human conversations. Content Marketing Institute/MarketingProfs research shows that B2B marketers use social media to promote content, not engage customers. [Here’s in-depth analysis of the Content Marketing Institute/MarketingProfs research.] Facebook’s reduced…

    Heidi Cohen/ Heidi Cohenin Blogging- 23 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … Collect the questions and answers from your sales and customer service personnel. Then edit them into quality content and add alluring visuals. Don’t avoid the tough questions including pricing. Marcus Sheridan made $2 million for his River Pools and Spas by answering this question without you knowing how much it’ll cost. Also include a “Who’s…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 30 readers -
  • Influencer Co-Created Content: Complete Blogger Guide

    … to interview its Twitter Followers. Example: Here on Actionable Marketing Guide, we host author interviews. This is a win-win. The authors promote their book and we get content. Influencer Content Co-creation With Marcus Sheridan KEY POINT: Take a lesson from Spin Sucks’s Gini Dietrich. She’s interviewed her Twitter Followers and Influencers. 4. Showcase…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 29 readers -
  • 2017 Content Marketing Resolutions

    …. Priceonomics and Contently amplify their content to get attention from people who sway others to read it. This causes your ideas to bubble up to a broader reach. They use a variety of approaches and platforms other content marketers overlook. First optimize your content for 5 different audiences. Otherwise, the best distribution will fall flat. Readers…

    Heidi Cohen/ Heidi Cohenin Content- 36 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 47 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … to qualify. According to Marcus Sheridan, this post is a high converter. List blog content your audience actively seeks. Give blog readers information they want. Where possible determine the content format they want for specific topics or posts. No brainstorming needed. Time saved. Catalog blog content your audience can and will help create. Don’t go…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 36 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … tend to be after-thought content. They read like high school writing assignments not quality content. As a result, their blogs underperform. While 81% of North American B2B businesses use blogging, only 59% of them find blogging effective! It’s a self-fulfilling prophecy. Recently, long time bloggers Gini Dietrich and Chris Brogan wrote posts…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 19 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … Fill Your Editorial Calendar Without Hurting Your Budget No [piece of content] is an island complete in itself. Long before content marketing ever existed John Donne understood its interconnected nature. Content is part of your organization’s total offering. It makes what Harvard Business Professor Theodore Levitt dubbed “intangibles.” These…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 21 readers -
  • 2016 Small Business Social Media Use: 5 Trends

    …. They spent time not dollars to find opportunities these new platforms presented. Since then, social media adoption for marketing objectives has increased across businesses as platforms evolve and mature. Now almost all of the Inc. 500 use at least 1 social media platform. 2016 Small Business Social Media Use – UMass Dartmouth Chart Concurrently, larger…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter Blogging- 31 readers -
  • Submitting to Facebook and other content adjustments you need to make today

    … Something extraordinary happened the other day. Marcus Sheridan and I had a raucous debate about the state of the nation of content marketing … and I have it here for you today. If you don’t follow Marcus yet, please do. He is bright, passionate, and inspirational. Over the years we have become friends but we don’t agree all the time…

    {grow}in Social Content- 14 readers -
  • 2016 Content Marketing Plan For Success

    … of proposed A/B tests. Review your corporate content to determine where you have duplicate or similar content efforts. Which content is better and why? Are there political reasons for the extra effort? If so, how will you resolve them? As Michael Brenner says “Behind every piece of bad content is an executive who wanted it.” Does all of the corporate…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
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