Marcus Sheridan

    • Blogging Renaissance: Why You Must Blog Now

      5 Reasons To Put Your Blog At The Center Of Your Marketing Now more than ever your business needs to tap into the blogging renaissance. Blogs are no longer shiny new objects of marketing adoration. No surprise. Blogs date back to the late 1990s. They grew out of ideas documented in The Cluetrain Manifesto. “Markets are conversations.

      Heidi Cohen/ Heidi Cohenin Blogging- 11 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … Collect the questions and answers from your sales and customer service personnel. Then edit them into quality content and add alluring visuals. Don’t avoid the tough questions including pricing. Marcus Sheridan made $2 million for his River Pools and Spas by answering this question without you knowing how much it’ll cost. Also include a “Who’s…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 21 readers -
  • Influencer Co-Created Content: Complete Blogger Guide

    … to interview its Twitter Followers. Example: Here on Actionable Marketing Guide, we host author interviews. This is a win-win. The authors promote their book and we get content. Influencer Content Co-creation With Marcus Sheridan KEY POINT: Take a lesson from Spin Sucks’s Gini Dietrich. She’s interviewed her Twitter Followers and Influencers. 4. Showcase…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 20 readers -
  • 2017 Content Marketing Resolutions

    … their content. No surprise, it’s the sexy part of content marketing. But the reality is your work starts when you publish your content. Social Triggers’s Derek Halpern spends 80% of his content effort on promotion. Distribute, distribute, distribute. To maximize your content investment, you must continually distribute each piece of content…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …). This was honestly (and I’m not just saying this) the best conference I’ve attended in my professional life. It was a conference like no other. I really, really hope to come back next year. Thank you, thank you, thank you. – Laura Kaslow Join experts and entertaining speakers such as: Guy Kawasaki (author, The Art of Social Media) Mari Smith (co-author…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … forum, they created an ebook and multiple blog posts before, during and after the conference. (Hat tip: Lee Odden, Ashley Zeckman and Caitlin Burgess) B2B blogging benefit: Plan blog content as part of other content marketing. It reduces ideation and content creation efforts. Create recurring (or regular) B2B blog columns. Create blog posts…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 19 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … leadership. Michael Brenner established himself as an expert with his blog while he was at SAP. 3. Blogs allow multi-directional engagement Many marketers use social media to engage with their customers and broader audience. Social media blogging is engagement-friendly. Blogs provide 4 types of engagement. Comments Blog comments allow readers to interact…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 13 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … to a competitor or close substitute, consider changing them via what Joe Pulizzi calls a content tilt or pivot. At a minimum, start your content marketing with 3 to 5 pieces of foundational content. Collectively, your foundational content should: Answer the question: “How can we help our readers and the broader community?” Be updated…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 13 readers -
  • 2016 Small Business Social Media Use: 5 Trends

    … relationships that LinkedIn activity provides. Research respondents didn’t mention using LinkedIn for thought leadership. They’re probably not using: LinkedIn Publishing provides a great forum for thought leadership. For example, Likeable Local’s Dave Kerpen (and author of The Art of Influence) worked his connections to become an early user of the platform…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter Blogging- 21 readers -
  • Submitting to Facebook and other content adjustments you need to make today

    …, the executive news editor for BuzzFeed, recently said the content landscape is changing so quickly we “can’t do things the way we’ve done them for the last six months.” My perspective on this need for “new” drove Marcus nuts. Submitting to Facebook But I have excellent news for you. You can actually watch him go nuts in the video I have embedded…

    {grow}in Social Content- 13 readers -
  • 2016 Content Marketing Plan For Success

    … 10 Steps Every Content Marketer Must Take In 2016 Roughly 80% of businesses will use content marketing in 2016 and beyond. It’s a mature form of marketing. The 2016 content marketing challenge: How can your business break through the massive amounts of information to connect with prospects, influencers and customers to yield measurable ROI…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • How to Make Your B2B Content Stand Out From the Crowd

    … content at their pace. Provide a way to ensure your audience gets its questions answered. No matter how well you plan your content and gather input from your front line staff, your readers will have other questions. Make it easy to collect and answer them. It can be as easy as a “Got a question?” call-to-action. Marcus Sheridan uses this method…

    Heidi Cohen/ Heidi Cohenin Content How To's- 17 readers -
  • Content Marketing Performance Checklist: 1H2015

    … that you’ve added relevant keywords to your images. Write amazing titles. It’s your one chance to make a good impression or your content is lost in the stream. Check out Jon Morrow’s 52 Headline Hacks. Facilitate readability. Skip the long paragraphs of dense text. Use outlining and easy words. 9. Reuse your content In Content Rules, Ann Handley and CC…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • 7 Blogging Superstars Reveal Their Secrets

    … measurable business results based on the secrets from 7 blogging superstars. In case you’re wondering about the 7 blogging superstars, they’re: Syed Balkhi, Brian Clark, Michael Hyatt, Darren Rowse, Leslie Samuel and Stan Smith, who presented at Social Media Marketing World 2015—and me (Hey, I couldn’t resist!) 1. Stand for something meaningful to you…

    Heidi Cohen/ Heidi Cohenin Blogging- 16 readers -
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