Marginal Roi

  • How To Invest Your Next Marketing Dollar

    … read an incredibly insightful whitepaper by Kenshoo that I wanted to share on this very topic, Kenshoo’s Maximizing Paid Search Potential By Measuring Marginal ROI. In collaboration with Bing Ads, Kenshoo really gets to the bottom of this Marginal ROI way of investing, utilizing real data from advertisers. Not surprisingly, Kenshoo’s analysis…

    Ian Lopuch/ PPC Ianin Paid Search How To's- 13 readers -
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