Marginal Roi

  • How To Invest Your Next Marketing Dollar

    … different approaches, the one resonates the most with me is the Marginal ROI philosophy. How does Marginal ROI work? You evaluate all of your marketing channels, programs, and campaigns, and identify those where your next marginally invested dollar is most likely to drive the largest amount of revenue. If revenue is not your goal, you can optimize…

    Ian Lopuch/ PPC Ianin Paid Search How To's- 16 readers -
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